471: Optimize Conversions, Get the Word Out, and Talk to Your Customers to Find Objections, Ideas, and Clients with Merchant Account Wizard Dr. Glenn Livingston

Dr. Glenn Livingston, a clinical psychologist was the long time CEO of two major dollar consulting firms which have sold more than $30,000,000 in services to Fortune 500 companies like Kraft, Nabisco, Novartis, American Express, Whirlpool, Panasonic, Lipton, Bausch & Lomb, and many more. You may have seen or hear his work, research, and/or theories in major periodicals such as The New York Times, Crain's NY Business, The Los Angeles Times, The Chicago Sun Times, ABC/CBS/Bloomberg radio... and more!

In recent years Dr. Livingston built and sold a 21 person online advertising agency and turned to teaching small businesses to leverage the tools and techniques used by big industry.

Quotes:                                                                                                                                   

“If you have something that genuinely improves people's lives, it's actually more unethical not to market it than to market it.” – Dr. Glenn Livingston

“You can't wait for something to happen. You have to make it happen.” – Dr. Glenn Livingston

“All the money you'll ever make will come from other people, so if you want to make more money, you have to talk to more people.” – Dr. Glenn Livingston

Takeaways:

03:02 Proactively managing merchant accounts can save significant money and prevent unexpected business disruptions.

06:21 Business growth requires continuous communication with service providers and customers.

12:35 Direct customer interaction provides invaluable insights for improving marketing and product offerings.

13:49 Customer service isn't just a cost center, but a potential sales enhancement opportunity.

22:22 Conversion optimization hinges on clearly defining the problem, making a strong promise, and providing specific proof.

Resources

Podcast: Play in new window | Download (Duration: 27:28 — 25.2MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast

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