544: AWeber Email Marketing Automation: Create Your Mix-Tape Autoresponder Sequence, Maximize Deliverability, Build Relationships and 10X Your Results with Tom Tate

Tom Tate is the Product Marketing Manager at AWeber. With almost a decade of professional experience in marketing and technology, he educates and engages small businesses owners and entrepreneurs on the incredible value and opportunity that email marketing and automation provides.

At AWeber, Tom manages product education, produces multiple webinars, presents at conferences and writes blog and website content. Outside of AWeber, he is an active member of the marketing community, teaching and guest lecturing at local colleges and universities.

Quotes:                                                                                                                                   

“Email marketing is dying because marketers are approaching it the wrong way. I think when you boil it down to its simplest parts, it's actually a really easy medium to master.” – Tom Tate

“Write conversationally. Don't try to write super academically. Write like you're writing to a friend or writing a personal note, and don't be afraid to keep it short.” - Tom Tate

“If you continue to send engaging emails that people want and do that reliably and consistently, your emails will be read by the right people.” - Tom Tate

Takeaways:

02:04 Email marketing isn't dead; it's a powerful way to connect directly with your audience when done thoughtfully.

23:30 Consistent communication keeps your email list active and prevents your audience from forgetting about you.

26:40 Write emails like you're talking to a friend - keep them short, conversational, and focused on asking engaging questions.

30:42 Create a "Greatest Hits" welcome sequence that showcases your best content to new subscribers, helping them understand your value quickly.

38:13 Use click-based automation to send different email sequences based on subscriber interests and experience levels.

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Filed in: Archive 3: 2018-2020 • Interview • Podcast