Archive 3: 2018-2020

750: Give Yourself a Pay Raise: Break Your Income Ceiling and Get Others to Run Your Business For You with Lance Tamashiro

October 2, 2020

Lance Tomashiro is a business strategist and co-founder of Thomashiro Marketing. He helps entrepreneurs scale their businesses, increase efficiency, and break income ceilings. Lance focuses on building systems that let business owners delegate effectively while maintaining control. His mission: help you work smarter, grow faster, and become the CEO of your own life.

In this episode, Lance explains why many business owners hit invisible ceilings and how ego, fear, and habit stop growth. He shares strategies for hiring employees to handle profit-generating tasks, using short training videos, and turning simple ideas into standalone business units. He shows how freeing even a few hours a day can create space for experimentation, growth, and scaling without burning out.

Quotes:

“Raising that ceiling is a very simple process. As far as increasing bandwidth, increasing those tasks, and freeing us to do things that we've always thought about but have never done, it's simply a matter of adding employees.”

“It's whatever you're comfortable using, especially with your first employee. Make them fit into what you currently have, and you'll find better tools or better ways, but the tool is not important.”

“Believe in yourself enough to know that this could literally change your life.”

Resources

Tamashiro Marketing: SEO & Marketing

Podcast: Play in new window | Download (Duration: 59:59 — 55.1MB) | Embed

749: Outsource, Delegate, Manage: Embrace Change and Build a Business That Runs Itself with Robert Plank

September 25, 2020

Do you feel like you run out of time in the day? Does your business seem like a bit of a rollercoaster and you wish you had stability, organization, and PEOPLE running your business for you? Listen to this episode to find out how to think of ANY business in terms of "List, Traffic & Offers" and pursue SMART goals (Specific, Measurable, Actionable, Relevant, and Time-Bound) to enjoy consistent results.

Quotes:

“Hire someone to do a task, and hire more people to do more tasks. If that becomes too crazy, then hire a person to manage those other people.” - Robert Plank

“There's always a bigger fish and there's always some amount of money that makes it worthwhile.” - Robert Plank

“You should not be the worker. You should be the person that thinks about the strategy, the big picture, solves the problems, and then assigns the small tasks to people to do that.” - Robert Plank

Takeaways:

00:59 Hiring employees can be a game-changer for growing a business, but it's important to overcome the initial resistance and focus on tasks that generate revenue.

04:13 Starting small with hiring and gradually scaling up, while delegating revenue-generating tasks, can be more effective than taking on overwhelming administrative work.

06:55 Building a successful business requires a clear strategy around lists, traffic, and offers, and experimenting with different approaches to find what works best.

16:17 Employees may not necessarily leave to start their own competing business, as they often value the consistent paycheck and stability over the stress and uncertainty of entrepreneurship.

28:08 Setting SMART (Specific, Measurable, Actionable, Relevant, Time-bound) goals and taking consistent action, even in small steps, can help achieve long-term business success.

36:01 Thinking like a CEO and focusing on the big picture, while delegating tasks to employees, can free up time for strategic decision-making and growth.

Podcast: Play in new window | Download (Duration: 37:57 — 34.9MB) | Embed

748: Live Longer, Happier and Healthier By Improving Your Posture with Tana Hope

September 18, 2020

Tana Hope is a posture expert, wellness advocate, and author of The Body Operator User’s Guide and the upcoming Remedies for Desk Potato Syndrome. After years of ignoring how she used her body, a chance encounter with a posture master changed her perspective forever. Today, she teaches people how to realign with gravity, move with awareness, and prevent pain through simple daily corrections. Her mission: help you live longer, feel better, and perform at your peak by mastering the body you live in.

In this episode of Marketer of the Day, Hope shares her work through her series of books, including Remedies for Desk Potato Syndrome, and her website tanachope.com. She teaches practical techniques for maintaining posture, improving sleep, and maximizing daily bodily function, particularly for people working long hours at desks. Key takeaways include understanding how gravity affects the body, maintaining a straight head and neck alignment to optimize blood and oxygen flow, and performing simple exercises throughout the day to prevent wear and tear. Hope emphasizes that awareness and consistency in daily movement and posture are essential for optimal performance, longevity, and overall well-being.

Quotes:

“What we do the most affects us the most. Breathing, standing, walking, sitting, sleeping—those basic body functions we do every day need to be done properly to perform at our best.”

“If we correct our abuse of the body now, we can spare so much pain and cost later in life.”

“Our body is like a car: if you abuse it, it will break down and you won’t experience optimal performance.”

“Even small habitual adjustments in posture and movement can dramatically improve your performance and health over time.”

Resources:

Podcast: Play in new window | Download (Duration: 29:35 — 27.3MB) | Embed

747: Mission, Ownership, Competence: Remove Yourself from Your Business and Create a High-Performance Organization with Peter Montoya

August 12, 2020

Peter Montoya is a thought leader, skilled orator, and leadership strategist with real-world experience that informs his insights and ideas. He previously owned a software company that he sold in 2018 and now focuses on working with business leaders to transform their organizations into high-performance machines. Today, Peter shares his journey from an authoritative leadership style to an empowerment-based approach, emphasizing the importance of instilling a sense of mission, responsibility, and competence in his team.

In this episode of Marketer of the Day, Montoya shares his approach to creating high-performance organizations through his Empowerment Formula, emphasizing mission, ownership, and competence. He highlights the importance of social connectivity, describing it as essential to personal well-being and effective leadership, and advocates for multi-factor leadership that balances profit with purpose, responsibility to employees, clients, and the environment. Montoya currently mentors business leaders through thehighperformanceorganization.co and petermontoya.com, guiding them to build systems that operate independently of the owner while fostering engagement, accountability, and growth. Key takeaways include the transformation from authoritarian management to coaching, the necessity of social engagement, and leading with purpose to achieve both ethical and business outcomes.

Quotes:

“The number one goal of a business leader is leadership development.”

“Mission, ownership, and competence—instill these, and you turn people into leaders.”

“Loneliness is the new cancer. Social connection is as essential as diet, exercise, and sleep.”

“Single-factor leaders focus only on themselves. Multi-factor leaders care for people and the planet, and they perform better.”

Resources:

Podcast: Play in new window | Download (Duration: 26:13 — 24.2MB) | Embed

746: Email Marketing, Copywriting & Conversion with Alchemist of Persuasion Adil Amarsi

August 10, 2020

Adil Amarsi is a renowned sales copywriter who has been writing professionally since 2007. He has developed a reputation for the effectiveness of his copy, breaking countless records and achieving impressive results for his clients. Adil is known as the "Alchemist of Persuasion" in the marketing world. Today, Adil discusses his expertise in reactivating dead email lists and the importance of extracting clients' personal stories to craft compelling marketing campaigns.

In this episode, Adil reveals the psychology behind persuasion, how to extract your real story, and why laughter and vulnerability convert better than hype. He also breaks down the three biggest mistakes in marketing today — and how removing fear from both your writing and your customer’s journey creates unstoppable sales momentum.

Quotes:

“Your emails are all your little jabs, and the sales letters are the right hook.”

“Stop using the word ‘learn.’ It’s a dumb word that triggers school associations.”

“Remove as much fear as possible from the buying process—tell people what happens next.

“Some clients think their story is theirs, but it’s not. You have to uncover the real story that drives conversion.”

Resources:

Connect with Adil Amarsi on LinkedIn

Podcast: Play in new window | Download (Duration: 37:58 — 35.0MB) | Embed

745: Transformation vs. Solution: Proven Marketing Principles for Cashflow Podcasting with Ben Krueger

August 7, 2020

Ben Krueger is the founder and CEO of Cashflow Podcasting, a company dedicated to helping industry experts start, launch, and grow world-class podcasts. With over a decade of experience in the podcasting industry, Ben has collaborated on hundreds of podcasts since 2012. He has applied his proven podcast principles and service systems to help his clients easily host shows that make a profound impact and reach millions of listeners. Today, Ben shares his insights on the importance of having a clear objective and target audience when starting a podcast.

In this episode of Marketer of the Day, Krueger outlines his proven podcasting principles, emphasizing the need to define clear objectives, identify a highly specific audience, and prioritize transformation over simple solutions. He explains how podcasts work best when they create ongoing value and learning for listeners, using examples such as dental practice owners building wealth or busy professionals addressing personal growth challenges. Krueger advises starting with a focused framework, avoiding analysis paralysis, and committing to podcasting consistently over months or years. Resources, guides, and his book can be accessed at podcastprinciples.com for listeners ready to launch or refine their shows.

Quotes:

“Podcasting is strongest as an audience nurture tool—it builds trust, relationships, and a community around your brand.”

“Focus on transformation, not just solutions…people want to continually learn and grow, not just check off one problem.”

“Start with a crystal clear objective and a specific audience; everything else flows from that North Star.”

“Don’t optimize from the very beginning—get started, learn as you go, and improve over time.”

Resources:

Podcast: Play in new window | Download (Duration: 37:20 — 34.4MB) | Embed

744: Semi-Automated LinkedIn Marketing: Find Prospects and Convert Them Into Buyers with Gessie Schechinger

August 5, 2020

Gessie Schechinger is the laziest salesman in America as well as Vice President of Sales for the OnCourse Sales Engagement Platform. Gessie is passionate about leveraging technology and automation to surpass revenue targets so he can help protect golf and bar time for the salespeople of the world.

In this episode of Marketer of the Day, Schechinger shares how OnCourse enables semi-automated LinkedIn outreach, multi-channel sales sequences, and streamlined task management for small to medium-sized businesses. He stresses the importance of persistence, personalization, and properly structured automation to maximize engagement without spamming prospects. Schechinger also highlights common pitfalls, such as mixing manual steps with automation and underutilizing platform features, while emphasizing his company’s hands-on onboarding and training approach. Businesses can explore the platform, request a demo, and access full support at tryoncourse.com to improve sales efficiency and results.

Quotes

“I call myself the laziest sales guy because I hate burning calories on dumb stuff…automation lets me focus on what really matters.”

“Persistence is always the winner…you have to get through those first six touches before people engage.”

“Don’t ever create a grand plan with automation that has a manual step in the middle…otherwise tasks will stack up and fail.”

“Software is supposed to help you, not make your day worse…make sure it brings value to your business.”

Resources

Podcast: Play in new window | Download (Duration: 21:58 — 20.3MB) | Embed

743: Apply the Book Formula Process to Write an Easy Book in Record Time and Get Clients

August 3, 2020

Robert Plank shares amazing insights of his Book Formula Workshop on how creating a book can help local marketing agencies connect with local businesses in their community, leveraging this as a social proof to get out there, be recognized, connect with people, and in result exponentially grow their own businesses.

You don’t need to be an expert to write a book. For local marketing agencies who have a Local Marketing Asset you can have your book talk about what the LMA can do for your local agency. Or talk about how to set up a Local Media Asset. First is to create a Facebook page, add a website. And then later on, add some contact information or a handful of ideas for some of these local businesses to maybe think about some things outside the box. For the content maybe talk about the type of posts you put out there on your page to get engagement including the MEMES, interesting stories, local news & events, and basically case studies.

Take a step-by-step process on creating a book. Do it incrementally so you’ll never get stuck. Set up a good enough book at first then just add some cool ideas and fun things as you get better at doing it. With that you’ll never get a half-finished book.

Having a book can be leveraged to connect to people and eventually increase your business. It is an amazing marketing tool and makes you stand out especially when you are out there prospecting and networking.

The thing business owners should keep in mind especially when they speak in a local summit or big events is to ensure that they can reuse the content and not let it die in a span of 12 months. You can create a book by recording the talk, get it transcribed, edit, and put it into a book and sell out to those people who participated in the summit.

There are many ideas when creating a book. You can make the mock up book, you can make the quick book that is your actual business card and kind of goes more into detail about the things that you do have a menu of your services have links to your own products or your own other books or you know, any an easy thing that anyone can do is make a list of your favorite tools in whatever in whatever capacity you run your business.

Book on its own is not enough or not a magic button. It should be coupled with the followup and have a local media asset page. It gives you one more step ahead of some of these other people that don’t even have a book.

Utilizing your podcast show where you have the opportunity to sit down and interview somebody in depth. You’re extracting the information from those interviews, having them transcribed and then put them into a book in different chapters is an amazing excuse to be able to walk back into that business and hand that business owner a book with their image on it. It is a cool way to connect to this local business owner.

A blank book can work as a business card because you have your contact details in there. You have bio, you have your web address at the bottom, maybe you put your phone number on it.

You could have a book with no pages and say place to take notes and line my mind. You could have a thing to say take notes, but the footer of every page had your, your name, your website, your phone number.

You could get the mock up made and then while you're still scrambling to finish the inside of the book, start putting out videos or send those reaching out videos to local businesses and just be like “My name's Drew Griffin and I have an upcoming book called local media assets”.They don't have to know that there's nothing written yet and it's still in process.

Simpler can be better. You should not put your entire life knowledge into a book because no one will care about it. Except for you. It'll be too weird. Think in terms of where people are stuck, how can you help them? What are some easy tools or what are some easy tasks that you could do for them, but if they don't want you, they're free to go ahead and try it on their own.

Book Formula Course

Figuring out books hook, concept, cover & mock up. Title, Picture, Author Name, (Front) Picture, Bio, Website (Back)
1st module: figure out idea and have the mock-up business card book
2nd module: Doodle & Present Method- draw a doodle or a diagram or graphic presentation to outline your book content.
3rd Module: Transcribe, edit it yourself,
Bonuses include... How to use your book to get on podcasts and sell more copies of it
How to make an audio book format. You can give away promo codes where someone can take a special code, go to audible.com, get your audiobook for free. If someone gets an audiobook for free, that boosts your sales for the print book on Amazon. Plus you can follow-up and get them to review the audio book.
The audiobook contains Compilation book
How to make a website based on your book
Get interviewed about your book on Marketer of the Day Podcast

Podcast: Play in new window | Download (Duration: 1:09:14 — 63.6MB) | Embed

742: Facebook Campaigns and Retargeting: Discover Profitable Paid Social Ads with Naira Perez

July 29, 2020

Naira Perez has been in marketing for almost 20 years and has been able to work with several industries and some Fortune 500 brands. She got her start in direct response advertising, building brands on TV before digital was even a thing; she received daily reports of calls and orders from clients, and through that data, modified paid media plans and placements as needed to better serve clients.

Naira founded SpringHill Digital in 2016 specializing in paid media, developing digital marketing strategies and optimizing ROI through generating qualified leads. From paid media, integrated campaign design, and audience patterns to new platform initiatives — she does it all.

In this episode of Marketer of the Day, Perez shares her approach to building profitable paid social campaigns, including her philosophy of “give before you receive,” using content to educate and nurture potential customers before asking for a sale. She explains how retargeting and layered campaign strategies can maximize results, particularly in niche markets. Perez also discusses common mistakes, such as “set it and forget it” campaigns and failing to optimize ads consistently, and provides guidance on budgeting and identifying ideal candidates for paid social campaigns. Her insights underscore the value of strategic planning, ongoing optimization, and leveraging data to drive conversions. Interested businesses can learn more or contact her team at SpringhillDigital.com.

Quotes

“The general thought is, you have to give to the audience before you can receive…address their pain points before you actually ask them to buy.”

“If a campaign doesn’t work, listen to the comments, educate the audience, target the right people, and keep up with the algorithms.”

“Set it and forget it is the one I see all the time, and it hurts your campaign performance…you have to continually optimize and adapt.”

“We partner with influencers because they know their audience best, and together we create content that engages and converts.”

Resources

Podcast: Play in new window | Download (Duration: 22:45 — 21.0MB) | Embed

741: Book Formula: Solve Problems and Make Money

July 27, 2020

Podcast: Play in new window | Download (Duration: 29:50 — 27.5MB) | Embed

Continue to Book Formula

Robert Plank shares his expertise in Computer Programming, Podcasting, and Internet Marketing among a wide variety of skills and leverages these skills coupled with passion to solve problems of people and at the same earn a living. He also imparts his secret recipe and shortcuts on how to brainstorm and write a book in 12 hrs, even if you hate writing.

It is vital that we are very much connected to our core and we know what we really are good at and what we can bring to the table. If you want to break the chains of your corporate job, figure out the things that you are good at and at the same time what you enjoy doing, establish the value and significance it can bring to people, solve the problems of people, and leverage these things to earn a living.

Stay on top of your game by being aware of your competitors. Looking at your competitors is not necessarily copying their ideas, products, or services, but it helps you to think of ways to be better than them and alienate yourself and differentiate yourself to stand out among a pool of competitors.

When you start to think of starting a business or service you can provide to people, choose something that you are really good at and have an actual background of doing it. This will help establish your credibility and earn people’s trust. Plus, it makes the whole conceptualization much easier because you know the nitty gritty and the step-by-step process of doing it and the actual value and significance it can provide to people. You can more likely assess the feedback and response you will receive from your audience.

Nothing is perfect. "Waiting" for the timing to be just right is only an excuse not to take action, never get things done, remain stuck, and procrastinate. This irrelevant and nonexistent fear keeps you from "just doing it."

How to Create Your Book

First, name the chapters of your book as questions which can always be renamed later on. This kind of strategy is important because it allows you to create a list of questions that possibly helps your readers. Create a list of questions, name the chapters as questions, in between the questions you answer them, then later on remove the questions and finally rename your chapters.

List 10 questions, the first 4 questions may be the simplest that you can think of -- the basics. "Middle" questions that you think of in sequence 5-7 are probably pointless, futile questions. The 8th through 10th questions are (magically) well thought and smart questions.

From 10 questions, reduce them down to seven. Cross out the three weakest ones.
Rearrange and figure out what’s a logical order to rearrange the questions
You are left with 7 questions- 4 questions are usually the simple and basic ones, the remaining 3 questions are more advanced and present case studies or scenarios.
To narrow down your chapters, use the formula WWHW, Why, What, How-To, What-If to create sub-question on each chapter. Answer each sub-question in two minutes and you end up 8 mins in one chapter. This will ensure a nice transition and flow in your chapter/s

Run spell-check, throw in some graphics, create a book cover on Canva which is for free or get one from freelance sites for $5 to $10, name the title of the book, the author, and a quick blurb on what the book is all about. And that’s how you create a book in 12 hours.

Quotes

“Nothing is perfect, and so many times that idea of perfectionism, procrastination, it’s based out of fear…The biggest disservice you can do to yourself is believing perfectionism is necessary.”

“If you have a template, a structure, and you don’t waste a lot of time, you can publish a book in a day and always improve it later.”

“Look at the competition…then figure out how you can do something better in a number of ways; sometimes the value is in making things simpler and more accessible.”

“Build a fence around your idea…spend a little time explaining what it isn’t and who it’s bad for, so the people it is good for will really match up.”

Continue to Book Formula

Podcast: Play in new window | Download (Duration: 29:50 — 27.5MB) | Embed

740: Use Your Book to Land Local Clients, Build a Local Media Asset, Consistently Post on Social Media and Create a Delegated Business

July 24, 2020

Robert Plank shares an amazing story on how he started and grew, and tells us his forefront tips, techniques, and ventures on how he keeps his businesses on top of their games but still living his best life. He also talks about how he manages his own Local Media Asset and leverages posting of Memes to attract attention and engagement in his local media facebook page.

Robert Plank is a former computer programmer and he started doing Freelance computer programming and eventually explored creating information products, PDFs, and videos on how to become a computer programmer. From all these products, he navigated into building a list of people and asking them their specific interests- things like website templates, sales letter templates, membership plugins, backup plugins he went out there to network and market his products on podcast shows and in return inviting these hosts to his own podcast.

He is a book author. He leverages his books as a marketing tool and proof of concept to land some clients he wants to go after, when he has an existing business/project that he has to promote, or he just wants to get his name out there and his business to be known.

His Local Media Asset Facebook Page is called Local Turlock. He followed the step-by-step process of LMA and created a Facebook Page as a news and events site and post to it everyday about interesting news and events happening in Turlock.

In between these serious news & links, and significant events, there are these things called Memes which are comedic graphics or funny phrases with pictures, or screen grabs from movies paired with catchphrases that are spread in the internet. This normally catches the attention of readers and they end up engaging by liking or commenting on your post.

If a Facebook page gets a lot of engagement and responses, Facebook shows more content of the page to people especially those top fans who actively likes, comments, or engages to the page’s posts.

Robert Plank offers a social content posting service, DFY LMA which stands for Done For you Local Media Assets wherein his team updates your Local Media Asset Pages (Facebook, Website, Instagram) every weekday. His team will be granted guest access to the LMA Pages (Facebook, Instagram, or Website) and post to the page everyday to keep the page updated and running to allow you to focus on more important and money-making tasks. The link to go is DFYLMA.COM

His tips to get his business on top of the game is to find out what you want to accomplish in your business and get into the mindset of getting excited to do it. He also invests on outsourcing people to get certain tasks done for him that he doesn’t like doing or has no time doing and in result he could focus more on much more important things. He also makes sure to go out there and be on podcast shows and also these people be in his own podcast. This way, he could advertise his products, services, and businesses on the line.

When it comes to his personal life, he makes sure to be living his best life. He engages in his hobbies, he gets quality sleep, he allows himself to unplug from work and just go out for a walk or exercise, and he teams with his wife running the house, and taking care of their new-born. Doing all these things while running his businesses.

Quotes

“At some point you have to get yourself out there, even though it's awkward, you have to create the YouTube videos, make the blog posts, do the live streams, get on the webinars, get on the podcast.”

“You can even create a book with nothing on the inside; a short book can still open doors and establish credibility.”

“Sometimes you have to figure out a way to generate excitement on demand, even for a few minutes, to get important work done.”

“Hiring someone who makes you money is the best way to overcome hesitation; even a break-even employee is building your business for free.”

Resources

Podcast: Play in new window | Download (Duration: 48:49 — 44.9MB) | Embed

739: Solve, Systematize, Scale: Build an Online Business, Monetize Your Existing Skills, and Master Time Management with Dr. Mike Woo-Ming

July 22, 2020

Dr. Mike Woo-Ming is a physician strategist, online health influencer, and medical practice owner. He has built multiple successful businesses, including an information product business during his medical residency and his current medical clinic and med spa. Today, Dr. Mike talks about his entrepreneurial career, sharing insights on balancing multiple income streams, building a team, and overcoming the common mistakes he sees doctors make when starting their own businesses. He also talks about his upcoming book, "The Positioned Physician," and his chapter in the book "Level Up."

In this episode of Marketer of the Day, Dr. Woo-Ming shares strategies for managing multiple businesses, scaling operations, and building passive income streams while maintaining productivity and focus. He emphasizes the importance of assembling talented teams, delegating tasks, and knowing the financial metrics of each venture. He advises entrepreneurs—especially physicians—against inaction and micromanagement, advocating for experimentation, outsourcing expertise, and taking calculated risks. Key resources mentioned include his consulting and courses at BootstrapMD.com, his contribution to the book Level Up, and his forthcoming book The Physician Physician, which provide deeper insights into entrepreneurship for healthcare professionals and beyond.

Quotes

“I realized that I’m unemployable, and that led me to figure out how to take my knowledge and get paid for it on my own time without substituting time for money.”

“Most doctors say they don’t have time, but if you really want it, you’ll make the time. Motivation is everything.”

“The biggest mistakes I see are inaction and trying to do everything yourself. Put your ego aside and let experts handle what they do best.”

“Find great talent, empower them to be independent, and focus your control on the big picture and the numbers—this is how you scale and grow.”

Resources

Podcast: Play in new window | Download (Duration: 38:41 — 35.6MB) | Embed

738: Get Consistent on Content Creation, Break Through the Confusion, and Create a Digital Marketing Plan with Marty McDonald

July 20, 2020

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.

Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses.

Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.

In this episode of Marketer of the Day, McDonald discusses his approach to helping businesses navigate content creation and digital marketing, particularly during the disruptions caused by the COVID-19 pandemic. He highlights the importance of auditing existing content, starting with fundamentals, and creating actionable strategies that align with client goals. McDonald explains how his agency supports clients with services including social media management, paid ads, SEO, web design, video, and graphic design. He stresses the value of flexibility, empathy, and revisiting past work for inspiration or reuse. Notable projects and resources mentioned include revamping client campaigns, adapting marketing strategies during quarantine, and the long-term practice of documenting marketing ideas for future use.

Quotes

“The confusion comes from having all these tools at your fingertips, but not knowing where to start. Start with a strategy and an audit, then peel back what you have and make it work for you.”

“You don’t have to start from scratch. Even content from two years ago—or 12 years ago—can be updated, revised, and made relevant today.”

“Most clients don’t have the time to do it themselves. Our job is to take the overwhelm off their plate and build actionable strategies that get results.”

“Don’t wait until a crisis hits to check your processes, insurance, and team health. Being proactive makes you more resilient when the unexpected happens.”

Resources

Podcast: Play in new window | Download (Duration: 31:20 — 28.9MB) | Embed

737: Industrial Strength Marketing: How to Brand, Modernize, and Grow Your Manufacturing, Distribution, or Workforce Recruiting Business with James Soto

July 2, 2020

James Soto is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events, as well as the host of Industrial Strength Marketing on YouTube, where he shares marketing insights that help industrials make marketing the strength of their business.

As Founder and CEO of Industrial Marketing Agency, one of North America’s top marketing agencies, James has worked with major B2B and industrial brands such as Motion Industries, Schneider Electric, ABB Baldor, SKF, Coats, Hunter Fan, NIST, PAM Transport, ASME, and Manufacturing USA.

In this episode of Marketer of the Day, James Soto discusses his current work with industrial clients and how his agency helps manufacturers improve branding, marketing strategy, and customer engagement. He emphasizes the importance of being of service, creating inspiring content, and leveraging empathy to connect with buyers and employees. Soto highlights Manufacturing Day as a notable project that has grown to thousands of events, millions of viewers, and widespread industry recognition. He encourages industrial companies to adopt modern marketing practices, embrace digital channels, and measure readiness through tools like the Marketing Readiness Assessment. Soto underscores that industrial marketers have a unique opportunity to tell the story of the products they design and manufacture, showing how these innovations shape the world.

Quotes

“Industrial marketing is different because it involves interdependent products and long decision-making cycles. One wrong part in a supply chain can create huge problems.”

“Marketing in the industrial sector is often missing or mismanaged. Leadership has to recognize that marketing is critical for staying competitive.”

“Industrial companies need to focus on being of service and creating inspiring work. They have deep knowledge and can tell their story better than anyone else.”

“Open your mind. Look at other industries, other marketing approaches, and think about how you can modernize your strategy to remain relevant.”

Resources

Podcast: Play in new window | Download (Duration: 28:28 — 26.3MB) | Embed

736: Outsource School: Crack the VA Code with Podcast Outreach, Lead Generation, and Implement Standard Operating Procedures for Predictable Online Income with Nate Hirsch

July 1, 2020

Nathan Hirsch is a 30 year old entrepreneur that's been scaling businesses since 2009. Nathan's first business, Portlight, sold over $30 million in sales through Amazon. Nathan then co-founded FreeeUp.com with an initial $5,000 investment in 2015, scaled it to $12M per year in revenue, and it was acquired in 2019.

Hirsch also highlights SOP (Standard Operating Procedure) systems, including a video-based tool that allows easy updates and delegation without recreating entire tutorials. The approach ensures business operations can run independently of the owner, making the company scalable and sellable. He stresses accountability, cultural alignment, and personal discipline—entrepreneurs still need to engage in high-value tasks while delegating the rest. Hirsch shares strategies for organic marketing, structured time management, and productivity tools like Wordboard and Text Expander, which automate repetitive communication.

The episode focuses on creating a business that is both self-sustaining and growth-oriented, reducing burnout while maximizing efficiency through systems and effective delegation.

Quotes

“If you don’t know what to do with a virtual assistant after the fact, it doesn’t do you much good. Cracking the VA Code teaches you interviewing, onboarding, training, and managing.”

“Give your VAs ownership of the SOPs. Let them keep it updated. That’s how a business can run without you and be scalable.”

“Focus on spending your time on things you’re best at. Don’t waste it becoming good at what you’re bad at.”

“Organic marketing systems can run without you. VAs handle the bulk of research, outreach, and follow-up. You just show up for the critical touchpoints.”

Resources

Podcast: Play in new window | Download (Duration: 32:03 — 29.5MB) | Embed

735: The Money Nerve: Conquer Money Shame and Make Better Financial Decisions with Bob Wheeler

June 30, 2020

Robert Wheeler, Financial Expert & Motivator, Book Author, is the founder of The Money Nerve. Bob helps listeners conquer their money shame and avoid making poor financial decisions by teaching how emotions can dictate our choices.

In this episode of Marketer of the Day, Wheeler explores techniques to develop a healthy relationship with money, including small, actionable steps for managing finances and addressing emotional blocks. He shares insights from his book The Money Nerve and online resources at themoneynerve.com, highlighting workshops, courses, and practical tools to improve money management, investing, and business finances. Key takeaways include examining personal money history, leveraging fear as a motivator, making incremental progress toward financial goals, and approaching money with curiosity and joy rather than shame. Wheeler also draws parallels between his hobbies—like mountain climbing, kickboxing, and stand-up comedy—and financial growth, emphasizing discipline, risk-taking, and self-responsibility.

Quotes

“Start by understanding your money history—your childhood experiences shape your choices today, but you can break those patterns.”

“Fear is a great motivator. Use it to propel yourself toward conscious financial decisions rather than letting it hold you back.”

“Money isn’t just numbers—it’s opportunities to travel, to give, to grow. Your relationship with it can be joyful, if you allow it.”

“Be willing to be uncomfortable, be willing not to know, and be willing to ask stupid questions—jump into the arena and have fun.”

Resources

Podcast: Play in new window | Download (Duration: 23:01 — 21.3MB) | Embed

734: Dreams, Goals, Fears & Success: Build a Thriving Business with Platform University Dean John Meese

June 29, 2020

John Meese is the Dean of Platform University. John leads a team focused on simplifying online marketing for professionals and runs three successful businesses (including a coworking space that is walking distance from his house). John’s passion is teaching entrepreneurs and busy professionals how to systemize their business and build an engaged online audience.

In this episode of Marketer of the Day, Meese shares strategies for adapting businesses during crises, such as shifting in-person services online and leveraging digital platforms to reach audiences. He highlights the importance of building blogs, email lists, YouTube channels, and social media presence as essential tools for survival and growth. Meese also details his recent project of producing 30 consecutive days of instructional videos to help entrepreneurs expand their reach, and he discusses the offerings of Platform University, including step-by-step curriculum, digital product creation, and a $1 trial for new students. Key takeaways include focusing on solving real problems, using online platforms to maintain engagement, and prioritizing audience needs over trends. Resources and courses are available at platformuniversity.com and johnmeese.com.

Quotes

“It doesn’t matter what you’re selling; it matters who you’re trying to serve. Focus on their problems, and the solutions become clear.”

“Your business is only as strong as the relationships you build and the problems you help solve for real people.”

“Now is the time to build an online presence—blogs, email lists, YouTube channels—because it’s no longer optional; it’s an insurance policy for your business.”

“What we’re selling isn’t just a product; it’s the solution to someone’s problem. If it is, how dare we keep it from them?”

Resources

Platform University: Build an Engaged Online Audience From Scratch
John Meese: Sell Your Smarts Without Sacrificing Your Soul
Connect with John Meese through his email: hey@johnmeese.com

Podcast: Play in new window | Download (Duration: 29:15 — 27.0MB) | Embed

733: Duct Tape Marketing: Make Consistent Daily Progress Through Introspection and Consistent Focused Action with John Jantsch

June 26, 2020

John Jantsch is a marketing consultant, speaker, and the author of several books, including "Duct Tape Marketing," "The Referral Engine," "Duct Tape Selling," and "SEO for Growth." He also hosts a weekly podcast called "The Duct Tape Marketing Podcast," which he has been doing since 2005. Today, John talks about the importance of having a morning routine and taking time for reflection and introspection, especially during challenging times.

In this episode of Marketer of the Day, Jantsch shares insights on how small business owners can thrive through thoughtful focus, customer-centric strategies, and efficient marketing systems. He emphasizes concentrating on the top 20% of ideal clients, adding genuine value, and avoiding distractions from shallow trends or overloaded social channels. Jantsch Duct Tape Marketing system guides businesses to gain clarity, control, and confidence, integrating tactics like SEO, content, and digital strategy into a cohesive framework. Key takeaways include the power of daily reflection, the importance of building strong customer relationships, and approaching marketing with strategic intent rather than chasing every new tool. His resources, books, and consultant network are available at ducttapemarketing.com.

Quotes

“Start sharing your gifts now. Don’t bring apologies; bring you, unfinished as you are.”

“Focus on the 20% of your best ideal customers and find ways to serve them in ways that really blow them away.”

“Our job as marketers is not to understand the tools; it’s to understand how those tools can guide the customer on the journey they want to take.”

“Stop regurgitating information. Ask yourself: Is what I’m doing adding value or enhancing the relationship?”

Resources

Podcast: Play in new window | Download (Duration: 28:01 — 25.8MB) | Embed

732: B2B Lead Generation Through LinkedIn with JC Granger

June 25, 2020

JC Granger is the founder of Infinity Marketing Group, a digital marketing agency specializing in the B2B tech industry. With over 20 years of experience in the field, JC has honed his expertise in lead generation strategies, particularly through the use of LinkedIn. Today, JC talks about the importance of immediate lead generation during the COVID-19 pandemic, highlighting the effectiveness of direct outreach on LinkedIn.

In this episode of Marketer of the Day, Granger discusses his current work in LinkedIn-based lead generation, where his team uses Sales Navigator, automated drip campaigns, and manual follow-ups to deliver sales-qualified leads. He emphasizes maintaining marketing budgets during economic downturns, creating pre-recorded software demo libraries for efficient prospect engagement, and prioritizing targeted personalization over broad, untargeted campaigns. Key takeaways include focusing on immediate results through LinkedIn, email marketing, and paid ads, while using thoughtful personalization and strategic targeting to maximize ROI. Granger also highlights a forthcoming guide on the top five mistakes in LinkedIn prospecting and ways to fix them, available via the Infinity Marketing Group website.

Quotes

“We will lead the horse to water, and we will put its head down to the water, and then all you have to do is apply suction.”

“You never cut your marketing budget if you can avoid it; cutting marketing is basically giving yourself a death sentence.”

“Most people are only looking to solve one to three problems, so slice your demo into clips for the features that really matter to them.”

“Personalize as much as possible, even if half of your process is automated, because people respond to authenticity and relevance.”

Resources

Infinity Marketing Growth: Your Revenue Growth Partner. We Help B2B Tech Companies Scale!
Connect with JC Granger on LinkedIn
Send your inquiries through his email: info@infinitymgroup.com
You can call at phone: 303-834-7344

Podcast: Play in new window | Download (Duration: 33:54 — 31.2MB) | Embed

731: Thrive Under Fire: Turn Difficult Customers into Business Success And Conquer Your Inner Demons with John Faisandier

June 24, 2020

John Faisandier is an expert in emotional management and the founder of Thrive Under Fire (TUF), a training program that helps people, especially those in high-stress professions like veterinary medicine, learn to navigate difficult emotions and challenging situations. As an author and trainer, John has dedicated his career to teaching thousands of people in various countries the skills to manage their own emotions and those of others. Today, John discusses the contagious nature of emotions and how they can significantly impact our lives, both personally and professionally.

In this episode of Marketer of the Day, Faisandier explains techniques for thriving under pressure, such as deep breathing, naming emotions, and using perspective to reduce catastrophizing. He illustrates these methods with personal stories, showing how taking a moment to recognize frustration can prevent escalation and improve communication. Faisandier also describes his work with veterinarians, offering training and resources to help them manage both client and staff emotions in high-stress clinics. Listeners can access a special report and further training at tuf.ac for veterinarians or tuf.co.nz for general emotional management resources.

Quotes

“Emotions are contagious. You don’t have to be a victim to them—you can learn to manage them better than you do.”

“Name your feelings without judging them. It activates the rational part of your brain and helps you respond instead of react.”

“Frustration in the moment rarely comes from the person in front of you—it’s often a cumulative response from past experiences. Acknowledge it, and it loses its power.”

“Giving yourself perspective and self-compassion is key. What seems overwhelming now will look small when you see it in the context of your whole life.”

Resources

Podcast: Play in new window | Download (Duration: 28:14 — 26.0MB) | Embed

730: Protect Your Business and Your Income During COVID-19 (and Emerge Stronger When It’s Over) with Copywriter Kevin Donlin

June 23, 2020

Kevin Donlin is a copywriter, marketing advisor, and author of 3 books. He has been delivering sales gains of over $1 million to entrepreneurs online and offline since 1998. Today, Kevin talks about strategies for businesses to protect themselves and grow during the COVID-19 pandemic. He shares five key tips, including retaining clients, being relevant, being available, offering more value, and taking care of oneself.

In this episode of Marketer of the Day, Donlin provides practical strategies for protecting and growing a business during coronavirus and other disruptive events. He shares five core principles: retain clients through personalized touchpoints, stay relevant by addressing current customer concerns, be highly available to respond quickly, offer more value instead of discounting, and prioritize personal well-being to maintain performance. Donlin supplements these principles with examples, including printed newsletters, creative promotions, and clear communication systems. Listeners can access his free playbook with seven actionable strategies at clientcloningsystems.com, and they can apply for a 20-minute problem-solving session to implement these insights personally.

Quotes

“Every 10 years, something happens that may put you out of business if you don’t handle it correctly. The secret is not being the strongest or smartest—it’s being adaptable.”

“Retain the clients you have. Send them something tangible in the mail and show them you care—small actions keep relationships strong.”

“Offer more value instead of cutting prices. Add payment plans, guides, or bonus resources to make your product more useful and desirable.”

“Take care of yourself. Sleep, exercise, and hydration aren’t luxuries—they’re the tools that keep your

Resources

Podcast: Play in new window | Download (Duration: 39:57 — 36.8MB) | Embed

729: The Twist Life: Discover the Secrets of Life and Network Your Way to Success with Brian Orr

June 22, 2020

Brian Orr is the founder of Keaton Capital and "The Twist Life." As a seasoned DJ with over 20 years of experience, Brian has also ventured into real estate investing, focusing primarily on multifamily properties. In his podcast, Brian aims to document his life experiences and share the stories of his diverse guests, ranging from a medically retired police officer to a chef who pivoted her catering business during the pandemic. Today, Brian discusses his journey into podcasting, highlighting how it allows him to share his life with his children in a unique way.

In this episode of Marketer of the Day, Orr discusses his newest project, The Twist Life, an interview podcast designed to document stories and explore the personal journeys of guests across diverse industries. The show emphasizes curiosity, adaptability, and personal growth, with topics ranging from boxing and food allergies to real estate and music. Orr shares lessons on marketing, networking, and positioning, highlighting the importance of leveraging unconventional channels, collaborating with others, and learning through experience. Listeners can access the podcast and related content at thetwistlife.com and follow him on social media at @thetwistlife.

Quotes

“I positioned myself in a place where celebrities hang out. I was never the greatest DJ, but I shined differently than everyone else.”

“Most of my podcast conversations are about being deliberate in your actions, being flexible in your plans, and knowing that shit happens—and then what do you do from there?”

“I’ve found success by looking for unexpected channels to reach people rather than following the obvious path everyone else is taking.”

“I want to talk to the person behind the personality. There’s really nothing off limits as long as there’s a story to tell.”

Resources

Listen to The Twist Life Podcast hosted by Brian Orr on Spotify Podcasts

Podcast: Play in new window | Download (Duration: 35:04 — 32.3MB) | Embed

728: Software-As-a-Service (SaaS) and Agency Growth Secrets with Dave Schneider

June 19, 2020

Dave Schneider is the founder of Shortlist and co-founder of Ninja Outreach, a digital marketing agency that specializes in services like design, development, SEO, and link building. He has also launched two software products, an SEO tool and a remote work tool for more effective meetings. Today, Dave talks about his entrepreneurial journey, including the pros and cons of running a SaaS business versus an agency.

In this episode of Marketer of the Day, Schneider shares strategies for agency and SaaS growth, emphasizing the benefits of building a services business as a foundation before branching into software products. He discusses the pros and cons of agency versus SaaS models, the importance of focusing on quality and transparent pricing, and leveraging internal solutions for commercial products. Key takeaways include creating self-sustaining systems, building strong client relationships, and maintaining flexibility during economic challenges like COVID-19. Resources mentioned include shortlist.io for agency services and SEO tools, and his upcoming remote work software, RemoteRelo. Schneider’s approach demonstrates how combining strategic service operations with product development can drive sustainable growth.

Quotes

“It takes a really long time to build a sustainable business. First-time entrepreneurs shouldn’t expect to hit a home run right away.”

“One thing leads to the next—solve a problem for your clients, and that often inspires the next product or service.”

“Quality matters. Many businesses don’t even know what a good link is, so we make sure everything we deliver is white hat and solid.”

“Build the team first, get the agency running, and then the software products have a platform to thrive.”

Resources

Podcast: Play in new window | Download (Duration: 23:13 — 21.5MB) | Embed

727: Rock the Recession: Reinvent Yourself, Start That Business or Pursue Gig Economy Side Hustles with Jonathan Slain

June 18, 2020

Jonathan Slain is a consultant who survived the last major recession by borrowing $250,000 from his mother-in-law. He is the co-author of the book "Rock the Recession" and the founder of the website recession.com. Today, Jonathan discusses strategies for preparing businesses and individuals for the upcoming economic downturn. He emphasizes the importance of benchmarking readiness, building relationships with banks, and seizing opportunities that may arise during a recession, such as acquiring assets or businesses at discounted prices.

Jonathan coaches high growth leadership teams across the United States to implement the Entrepreneurial Operating System® also known as "Traction." He focuses on working with entrepreneurial niche/specialty firms and large corporations ($10M+ in annual revenue), spending over 100 days per year working with teams just like yours.

In this episode of Marketer of the Day, Slain shares actionable strategies for preparing for economic downturns and turning them into opportunities for growth. He emphasizes the importance of benchmarking business readiness through the Recession Readiness Assessment on recession.com, creating an emergency financial plan, and cultivating proactive relationships with bankers and business owners. Slain’s book, Rock the Recession, along with its companion workbook, offers practical guidance for solopreneurs and small businesses, helping them identify opportunities, manage risk, and position themselves for success. Key takeaways include improving weak areas of business readiness, monitoring cash reserves, and approaching opportunities actively to maximize potential gains during a recession.

Quotes

“Recessions are massive opportunities if you know where to look and prepare yourself.”

“Preserve your best options; otherwise, you might be choosing your least bad option.”

“Have 10 conversations with 10 potential opportunities, and maybe one or two will end up being great deals.”

“Benchmark your readiness, improve weak areas, and position yourself to rock the recovery.”

Resources

Podcast: Play in new window | Download (Duration: 23:05 — 21.3MB) | Embed

726: Manage Emotional Stress, Break the Cycle of Failure, and Banish Burnout with Janice Litvin

June 17, 2020

Janice Litvin is a seasoned professional with over 20 years of experience in the human resources industry. She started as a technology recruiter and later pursued studies in exercise science and sports psychology, becoming certified by the Aerobics and Fitness Association of America. Janice is a Zumba Fitness Instructor, a wellness coach with Weight Watchers, and the author of the upcoming book "Banish Burnout: Move from Stress to Success." Today, Janice discusses strategies to help individuals manage their emotional stress and overcome burnout.

Litvin highlights the role of mindfulness and gratitude practices in strengthening the prefrontal cortex and reducing amygdala overactivity. She also recommends healthy lifestyle habits like exercise, outdoor activities, and moderation in news consumption to support emotional resilience. She underscores the importance of allowing children to develop naturally without projecting excessive parental pressure. She provides resources for practical application: the Banish Burnout Toolkit (banishburnouttoolkit.com) and her website, janicelitvin.com, with additional strategies and guidance. She is active on LinkedIn, posting daily short videos to help people reduce stress and improve wellness.

Quotes

“Unless you unpack that baggage and understand where those patterns came from, you’re going to suffer from them forever.”

“Observe your reactions and try to grab control of your feelings quicker; even reducing upset from days to minutes is progress.”

“Gratitude, mindfulness, and physical movement can strengthen your brain and calm your emotions.”

“Children should be allowed to thrive by being who they’re meant to be, not by fulfilling our expectations.”

Resources

Podcast: Play in new window | Download (Duration: 23:08 — 21.4MB) | Embed

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