763: Local Search Engine Optimization for Lawyers, Dentists, Chiropractors, Physiotherapists, and Other Service Businesses with John Vuong

John Vuong is the owner and founder of Local SEO Today, a company that helps small and medium-sized businesses rank on Google and dominate their local market. With over 7 years of experience in the industry, John is a seasoned expert in local search engine optimization. Today, John shares his insights on understanding customer needs and providing valuable content to attract and retain clients.

In this episode of Marketer of the Day, John discusses strategies for local SEO, including optimizing websites, creating valuable content, earning third-party reviews, and leveraging citations and directories. He explains the difference between inbound marketing through organic search and paid advertising, emphasizing that the most effective customers actively seek services rather than being interrupted. Key takeaways include focusing on core business strengths, delegating SEO to experts, regularly producing high-quality content, and owning your digital assets rather than “renting” exposure through ads. John’s resources include his website, localSEOsearch.ca, and his podcast, Local SEO Today, where business owners can learn how to attract ideal clients and maximize their online presence.

Quotes

“You need to know how to run a good business, then tie that into a more online, visible presence by getting more visible with search engine optimization.”

“If done right, SEO is the best ROI for your business—your investment will result in a significant increase in revenue and sales.”

“Focus on your strengths and delegate whatever you don’t like doing or aren’t strong at. Work with good people, and ultimately it will bring you happiness.”

“Keep producing good content, or hire someone to do it regularly, because that will solidify you as an expert—not just in your customers’ eyes, but also Google’s.”

Resources

Podcast: Play in new window | Download (Duration: 27:35 — 25.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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