765: Done For You Podcasting: Supercharge Your Podcast Using Video, Social Media, and Personal Communication

Building a podcast can feel like shouting into the void at times, especially when growth is slow and it’s hard to tell if anyone’s listening. Today, Robert discusses the common challenges podcasters face, such as equipment issues and uncertainty about the format of their show. He emphasizes the importance of keeping a consistent posting schedule and not getting discouraged by initial setbacks, as the average podcast often dies after just six episodes.

Key strategies include posting consistently, inviting guests to share expertise, recording on video (even via Zoom), distributing episodes across multiple platforms (YouTube, LinkedIn, Facebook), re-promoting past episodes, and creating podcast notes that summarize key points with timestamps for SEO benefits. He also suggests creating social graphics, repurposing episodes into mini-books, following up with past guests for additional content, producing short thank-you videos for guests or listeners, and outsourcing tasks to streamline management. Using these methods, a single podcast episode can generate long-term traffic, exposure, and engagement across multiple channels. Plank’s team at dfypodcast.com can assist with podcast notes, editing, social graphics, and other content management services.

Quotes

“The average podcast dies after six episodes… keep moving, keep going forward, and expand your runway.”

“Think about your podcast not about content, but about traffic… your guests and audience will help amplify your reach.”

“Even five or ten minutes will do… you don’t need to overwhelm yourself to bring your podcast back to life.”

“A single episode can generate benefits forever—through social posts, emails, clips, and graphics.”

“Start slow, ease back into it, and remember why you started your podcast in the first place.”

Resources

Podcast: Play in new window | Download (Duration: 37:17 — 34.3MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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