812: Graphic Rhythm: Disrupting How You Create Graphics of All Kinds with Ian Bower

Ian Bower is the owner of Graphic Rhythm, a design agency that is revolutionizing how businesses obtain graphic design services. Graphic Rhythm allows companies to access high-quality, on-demand design assets without the hassle of hiring individual freelancers. Ian has also built other businesses around design, copywriting, and Amazon Marketplace selling. Today, Ian talks about his focus on growing Graphic Rhythm over the past 6-12 months. He explains Graphic Rhythm's approach to providing design services, catering to businesses of all sizes with a "full-stack" model that offers both daily design work and more comprehensive creative direction.

In this episode of Marketer of the Day, Ian shares how Graphic Rhythm disrupts traditional graphic services by providing flexible solutions that scale with client needs. He explains the difference between production designers and creative directors, the importance of maximizing content from existing sources such as blogs, podcasts, and social media, and the benefits of using a credit-based system to manage requests and turnaround times. Ian also highlights untapped opportunities for graphics, including loyalty programs, packaging, and email campaigns, emphasizing the value of consistent, professional visual representation to build authority and brand presence. Listeners are encouraged to explore GraphicRhythm.com to see the service in action and access potential discounts.

Quotes

“You can appear bigger than you are and build authority through good graphic design—consistent, professional visuals make all the difference.”

“One piece of content can become a dozen different posts, emails, or videos; it’s about maximizing every asset your business already has.”

“Production designers execute your ideas really well, but if you want to synthesize half-baked concepts into something creative, that’s when a creative director is needed.”

“Our subscription model gives you clear, predictable output with design credits, so you know exactly how much design work you’re getting each month.”

Resources

Podcast: Play in new window | Download (Duration: 24:34 — 22.7MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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