806: Grow Your E-Commerce Brand Beyond $20,000 Ad Spend with Tim Keen

Tim Keen is the co-founder of Loop Club, an agency that works exclusively with Shopify e-commerce brands to drive aggressive growth. With over $100 million in paid media spend under their belt, Tim and his team have extensive expertise in helping businesses of all sizes scale rapidly. Today, Tim discusses the current state of the e-commerce industry, highlighting the challenges brands are facing due to changes in privacy regulations and the importance of focusing on marketing fundamentals like creative optimization and data collection to stay ahead of the curve.

In this episode of Marketer of the Day, Tim explains how e-commerce brands can thrive in a fast-moving ecosystem by combining classic marketing principles with innovative tactics. He stresses the importance of creative execution in ads, using engaging visuals, clear messaging, and mobile-optimized formats. Tim highlights trends such as personalization, early-stage lead generation, and borrowing techniques from the SaaS sector to enhance e-commerce marketing. He also shares case studies, like helping a client scale from $30–50K per month to a million-dollar Q4 through smart optimizations across Facebook, Google, and email channels. To learn more, visit loop.club to explore their services and schedule a consultation.

Quotes

“The fundamentals of marketing have never been more important: a clear value proposition, compelling creative, and a reason for customers to buy still move the needle.”

“Creative is the biggest piece most people are still sleeping on—if your ad doesn’t grab attention in the first three seconds, it’s already lost.”

“Incremental optimizations—better creative, customer reviews, remarketing lists—compound to create exponential growth in your business.”

“Collecting customer data early and providing value at every stage is the key to personalization and sustainable growth in e-commerce.”

Resources

Podcast: Play in new window | Download (Duration: 26:00 — 24.0MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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