813: Every Entrepreneur’s Dream: Reach More People, Generate, and Unlock More Profits with John Meese

John Meese is the author of the book "Survive and Thrive: How to Build a Profitable Business in Any Economy." He is also the CEO of CoWork and the Co-Founder of Notable. Today, John discusses strategies for building a successful business during times of economic uncertainty, including the importance of adapting to changing customer needs and creating real solutions to real problems.

In this episode of Marketer of the Day, John discusses his book Survive and Thrive: How to Build a Profitable Business in Any Economy and shares actionable insights for entrepreneurs. He highlights the importance of creating value through a three-product strategy: gateway products to attract customers, continuity products to maintain engagement, and flagship products to showcase the full transformation. John stresses the shift from the “age of information” to the “age of insight,” where distilled, actionable solutions matter more than raw data. He illustrates his points with examples from Amazon’s one-click checkout and Notable’s WordPress themes designed for live content, emphasizing empathy, human-centered solutions, and building trust with customers. The episode underscores the principle that successful businesses prioritize solving real problems and delivering measurable value.

Quotes

“Business is built on creating a real solution to a real problem for real people.”

“Empathy isn’t an on/off switch; it’s a skill you can cultivate to understand how your customers think and feel.”

“Gateway, continuity, and flagship products give structure to your offerings and make it clear what your customers’ path looks like.”

“We’ve moved from the age of information to the age of insight; people don’t want more information—they want distilled solutions that get results.”

Resources

Podcast: Play in new window | Download (Duration: 38:26 — 35.4MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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