829: Optimize Your Content Workflow and Export Publish-Ready Content to Your Website with Wordable CEO Brad Smith

Brad Smith is the CEO of Wordable and Codeless, two companies that help 10-figure brands dominate their industries through content marketing. Today, Brad discusses his passion for rebuilding and relaunching Wordable, a content marketing platform that automates the process of moving content from Google Docs to WordPress and other content management systems. He also talks about the importance of finding time for family and travel, and how his recent road trip across the US has impacted his perspective on life and business.

In this episode of Marketer of the Day, Brad discusses Workable’s capabilities as a plugin for WordPress and other content management systems, highlighting automation features like code cleaning, image optimization, alt text management, and link handling. He shares his philosophy of focusing on operational excellence, building reliable systems, and consistently improving existing tools rather than chasing shiny new projects. Brad also touches on upcoming developments such as deeper CMS integrations, one-click presets, and streamlined Google Docs workflows. For marketers and agencies looking to optimize content publishing, Brad’s insights and tools are accessible via workable.io, his content agency Codeless, and SERP tools at serp.io.

Quotes

“If you just do something long enough, keep attacking it from different angles, eventually you’ll figure it out.”


“The biggest thing is getting better at the boring stuff—building systems and processes so you can spend your time on new projects.”


“It’s never going to be 100% perfect; what’s more important is getting people using the dang thing.”

“Not everything has to be free. You don’t have to follow what everyone else is doing if it doesn’t work for you.”

Resources

Podcast: Play in new window | Download (Duration: 25:14 — 23.3MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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