764: Independent Podcast Alliance: Create the Podcast of Your Dreams with Peter Clough

Peter Clough is the founder of the Independent Podcast Alliance, a free community for podcasters outside the big media world. With a background in radio starting from his teenage years, Peter has worked in various roles in the industry, including commercial radio sales and management. Today, Peter shares his journey into podcasting, driven by the desire to host a radio show from his own home and have full control over the content.

In this episode of Marketer of the Day, Peter shares insights on producing and sustaining podcasts, emphasizing that podcasting doesn’t require massive audiences to be effective for business growth. He outlines practical strategies for new and professional podcasters, including repurposing existing content, gradually improving audio quality, maintaining a consistent publishing schedule, and leveraging cross-promotion within the community. Peter also highlights how the Alliance provides tools, mentorship, and networking opportunities to help podcasters succeed. The community currently has over 1,000 members, and interested podcasters can join at podcastalliance.org or contact Peter directly at peter@podcastalliance.org.

Quotes

“It is unique because it’s you… you can niche yourself down so that the people who are totally into you will find you.”

“If you are a business person and you are committing yourself to marketing, and you’re using podcasting as a marketing tool, then keep going—you’ll always have something relevant to share.”

“Invest a little in not only buying a microphone, but understanding how to talk on a microphone… simple stuff anybody can learn.”

“Anything you get out of the Alliance depends on what you put into it; the more active you are, the more you’ll gain.”

Resources

Podcast: Play in new window | Download (Duration: 26:38 — 24.6MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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