Archive 2: 2017

500: Productivity Tools to Get Your Head in the Game: 16X Multiplier, The One Thing Scorecard, and 80/20 Gamification with Copywriter Kevin Donlin

February 16, 2018

Kevin Donlin returns to the Marketer of the Day for the 500th episode!

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He's been involved in marketing since 1994, when he sold one of the first ebooks online, payable by check and you had to mail it to a post office box. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters, and print ads.

He's been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including his latest book, Marketing Multipliers.

For this return appearance, Kevin shares a few simple but powerful techniques that are working very well for him lately. One is "The One Thing 3x5 Scorecard" where he lists the 3 to 5 go-to activities he can perform in his business, from calling a prospect on the phone to mailing a letter or book. There's the Pocket Seinfeld calendar, and the 16X Pathfinder method to replace the bulk with the select few that makes a difference -- 80/20 -- and strategically abandon what isn't working.

Quotes:                                                                                                                                   

“If you look at your calendar and how you use your time, 80% of it is largely wasted. It's only producing a small number of outputs.” – Kevin Donlin

“The most successful people are typically in the zone all day. It's like being at a seminar or your favorite destination city. You're not thinking about news or politics; you're just in the moment.” – Kevin Donlin

“90% of news is bad news. 90% of politics is outrage and anger. If you're looking at or thinking about that stuff, it's dragging you in the opposite direction of your goals.” – Kevin Donlin

Takeaways:

06:52 Creating a simple daily tracking system can boost your marketing productivity and keep you focused on key business-growing activities.

07:41 Visual tracking methods, like using sticky notes or scorecards, can help entrepreneurs stay accountable and motivated.

13:49 Most people waste significant time on low-value tasks that produce minimal results, and identifying these can dramatically improve business performance.

21:21 Replacing time-consuming, unproductive activities with high-impact tasks can potentially increase your effectiveness by 16 times.

26:26 Eliminating distractions like news, social media, and constant email checking can free up mental space for strategic business growth.

Resources

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499: Goal Setting, Finances, Budgeting and Growing with Ruby Tan

February 15, 2018

Ruby Tan is here to share an amazing story about her financial up's and down's. She shares her personal story about how through budgeting and planning, she was able to get out of debt and build wealth. She's a bookkeeper and teaches the Profit First Methodology to her clients.

Quotes:                                                                                                                                   

“Doing a budget on paper is one thing, but practicing it is another, because human behavior is very hard to crack.” – Ruby Tan

“We have to recognize which is a necessity and which is a luxury—whether it's something I have to have, want to have, or need to have.” – Ruby Tan

“Sometimes we are forced into certain circumstances to help us make different decisions. Maybe down the road, we'll make a wiser decision.” – Ruby Tan

Takeaways:

01:45 Maintaining financial faith and staying committed to core values can provide unexpected support during tough times.

05:18 Cutting unnecessary expenses and distinguishing between needs and wants is crucial during financial hardship.

09:51 Consistent budgeting and financial discipline can help families overcome economic challenges and achieve long-term goals.

14:27 The "profit first" method helps businesses allocate income strategically, preventing complete spending of earnings.

17:30 Learning from financial struggles can create opportunities for personal and professional growth.

Resources

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498: Fundamentals, Freedom, Hiring, and Scaling with Nicole Wipp

February 14, 2018

Nicole Wipp is the founder and CEO of Wipp Enterprises LLC, a consulting and training firm that provides a range of leadership, team creation, team building and retention services to large companies, and to the small business/entrepreneur market as NicoleWipp.com. She also leads a highly successful boutique elder law firm.

In these capacities, Nicole is a sought after expert on numerous topics related to building successful businesses through powerful teams, has spoken on numerous stages nationwide, is a frequent guest on top podcasts, and has authored a number one bestselling book. Wipp Enterprises is a Kolbe Certified solutions provider and is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).

Quotes:                                                                                                                                   

“The point of being an entrepreneur is about freedom. And freedom is not just about money; it's also about time and the ability to do things other than work in your business.” – Nicole Wipp

“Bad things happen to good people, or to people who try to do the right things. It's just what life is about.” – Nicole Wipp

“If you really want to grow a great business, you have to start thinking about your business in terms of scalability. The only way you're going to be able to scale your business in a way that doesn't involve more of you is by having the right team.” – Nicole Wipp

Takeaways:

01:17 Entrepreneurs often mistake team building as an expense, when it should be viewed as a way to generate more income.

10:35 Hiring the right team member means finding someone who complements your work style, not just someone who can do the job.

18:26 Self-awareness is crucial in understanding your role and the type of team members you need to succeed.

22:03 Building a successful business isn't just about making money, but about creating freedom and sustainable work processes.

30:29 Productive conflict within a team can lead to better decision-making and business growth.

Resources

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497: Create a Simple Strategy to Hit Goals and Make Important Decisions with Business Plan Answer Man David Brown

February 13, 2018

Dave Brown, The Business Plan Answer Man, is a leader in business planning. His message is designed to help entrepreneurs understand the need of a business plan and remove the fear and pain of writing the plan. An in-demand speaker and consultant who have helped many clients write their business plan to meet the requirements of lenders and operate their business. Sharing his 25+ years’ experience owning and operating a business he saves entrepreneurs time and money.

His first book, From the Bottom Up: The Ultimate Guide for Business Planning to Profitability is a step-by-step guide for writing a business plan in a no nonsense format. His second book, Journeys to Success: 21 empowering stories inspired by the success principles of Napoleon Hill released in March of 2016 became an international bestseller on its release. Both books have received stunning reviews from a wide range of leaders in the business, marketing and sales.

Quotes:                                                                                                                                   

“Your business plan is the blueprint to build that business. As you start each piece, begin with the foundation, then the floor, the walls, and the roof—think of it in that context.” – David Brown

“There are some things out there that make great hobbies, but they do not make a good business. There's no market for them, and you haven't done any research.” – David Brown

“If everybody is a customer, then really nobody is, because you can't focus on everybody.” – David Brown

Takeaways:

02:12 Break down business planning into small, manageable pieces to avoid feeling overwhelmed.

05:47 Focus on solving a specific problem for a tightly defined customer group rather than trying to serve everyone.

11:39 Use brainstorming techniques like writing everything down first, then narrowing your ideas to the most effective strategies.

14:17 Create a living business plan that involves your team and can be adjusted as you learn and grow.

17:32 Know your daily operational costs in simple, actionable terms that everyone on your team can understand.

21:27 Share your business expertise by giving back and helping others learn from your past experiences and mistakes.

Resources

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496: Move the Needle, Celebrate Wins, and Money Mindset Conversations with Jen Hemphill

February 12, 2018

Jen Hemphill, a military spouse & proud bilingual Latina, helps women who are tired of the traditional money advice gain a renewed sense of control, confidence and freedom in their financial life. She is a Money Confidence Coach, an AFC (Accredited Financial Counselor) and host of the Her Money Matters Podcast. She talks about what we need to know to "move the needle" with our money, celebrate wins and have money conversations to get the right mindset and build confidence.

Quotes:                                                                                                                                   

“Money experts talk to the masses, and their guidance and advice are good, but they're speaking to the masses. We need to understand that we are the experts in ourselves.” – Jen Hemphill

“Without confidence, we can't move forward—or we do so sluggishly. We don't move at a fast pace, and we don't move with energy and excitement.” – Jen Hemphill

“Money stories are so important. The reason they matter is because they really lead to our mindset—they're what develop our mindset.” – Jen Hemphill

Takeaways:

08:04 Celebrating small financial wins builds confidence and keeps you motivated to continue improving your financial situation.

11:54 Customized financial plans work better than one-size-fits-all traditional money advice.

13:52 Money conversations are crucial for personal financial growth and breaking societal taboos.

15:38 Understanding your personal money story helps break free from limiting beliefs about finances.

24:03 Fear of looking at financial numbers prevents people from making meaningful financial progress.

Resources

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495: Market Yourself in Voiceover By Thinking Outside the Box with Susan Berkley

February 11, 2018

Susan Berkley is a top voice-over artist and telephone voice for AT&T, Citibank and many others. An internationally known communications expert, she’s the author of Speak To Influence: How To Unlock The Hidden Power Of Your Voice and her latest book, The Persuasion Code. She is president and founder of The Great Voice Company in Englewood Cliffs, New Jersey.

She provides leadership training in persuasive speaking techniques for business and sales professionals worldwide, and works with top marketers to help them optimize the voices on their VSLs, achieving conversion lifts of as high as 20%. A frequent media guest, she has been featured on ABC News, CNBC, MSNBC, and in The NY Times, The LA Times and Business Week. Susan spent 15 years in broadcasting as a radio personality, including a stint as traffic reporter on The Howard Stern Show.

Quotes:                                                                                                                                   

“The customer could care less about the sound of your voice. They only care about their product. If we're listening and paying attention to your voice, something is wrong.” – Susan Berkley

“All marketing is the same. The WHO is more important than the WHAT—the WHO being your customers, clients, and prospects.” – Susan Berkley

“There's no magic. There's no get-rich-quick. There's no being discovered. People don't realize how much work is involved in building any business. You have to be focused. You have to have a plan.” – Susan Berkley

Takeaways:

07:38 Treat voiceover work like a real business, not just a hobby, to achieve meaningful results.

10:54 Building long-term client relationships can turn small jobs into massive lifetime earnings.

13:19 Success in voiceover requires consistent work, strategic planning, and understanding your unique strengths.

14:06 Your voice should disappear into the message, making the product the star of the communication.

21:50 The power of voice in marketing is often overlooked but can significantly impact conversion rates.

Resources

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494: The Bravest You: Show Up on a Daily Basis, Find Your Calling and Persist Through Hard Times with Adam Smith

February 10, 2018

Adam Smith is an entrepreneur, life coach, consultant, public speaker, and the author of the new book, The Bravest You. Named one of the most influential people of 2014 by American Genius, Smith has written for Entrepreneur and Success Magazine, among other publications.

Adam talks to us about persistence, blogging, how to have ideas what outweigh the fears, show up on a daily basis, finding your calling/obsession, motivation, accountability, perspective, escaping "trapped" thinking, and so much more. Listen in!

Quotes:                                                                                                                                   

“When the ideas outweigh the fears, that's when people can become truly passionate about something.” – Adam Smith

“I don't necessarily believe in the idea that you can become fearless. I believe fighting fear is a different daily battle—you show up, and different fears come.” – Adam Smith

“If your first response is to be a critic, my challenge to you is to take positive action and make the world a better place instead.” – Adam Smith

Takeaways:

06:42 Consistent daily effort and curiosity are more important than immediate success.

16:04 85% of fears never happen, making most worries unnecessary and counterproductive.

19:58 Passion is the critical bridge between fear and taking brave action in life.

21:52 Collaboration and outside perspectives can solve problems we can't see ourselves.

25:20 Critics should focus on creating solutions instead of tearing down others' work.

Resources

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493: Build an Online Business Through Content, Marketplaces, Feedback and Customer Education with Bernie Thompson

February 9, 2018

Bernie Thompson has founded 5 companies, including the global electronics brand Plugable. He's also the founder of Efficient Era, a company that helps other companies sell on Amazon. He's an engineer and inventor with 4 patents. And he considers marketing his greatest weakness.

He explains to us that his business has thrived without traditional marketing, but instead through content marketing (YouTube) and high traffic marketplaces. His company's 1-2 published videos per week solve common problems, market specific features, and educate.

Quotes:                                                                                                                                   

“We don't know which of the videos are going to catch fire. You'll post a video and think, ‘Oh, that's so informative,’ or ‘That's so clever,’ and it just ends up being a dud—no one reacts to it.” – Bernie Thompson

“If you're selling a product right now in the United States, you have to be on Amazon—and that's a big part of what we do.” – Bernie Thompson

“We try to have different employees in the company empowered to do videos, and we don't put a lot of gatekeepers in front of them.” – Bernie Thompson

Takeaways:

03:44 Marketplace platforms like Amazon can be a powerful channel for businesses to reach customers without heavy traditional marketing investments.

05:50 Content marketing through targeted, solution-focused videos can effectively showcase product capabilities without overwhelming viewers with technical features.

08:47 Building a successful online business requires consistent content creation and adapting strategies based on audience feedback and data.

18:07 Empowering employees to create content across different styles can help maintain engagement and provide diverse perspectives.

22:14 Solving internal business challenges can lead to creating valuable software tools that can be marketed to other businesses facing similar problems.

Resources

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492: Podcast Power Guesting, Facebook Chatbots, Networking, Time Management, Free Traffic and More with Heather Havenwood

February 6, 2018

Heather Havenwood returns to the show to discuss power guesting and chatbots. She's a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies.

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She tells us how to take a stand, step outside our comfort zone, manage our time more effectively, live the rock star lifestyle of productivity, and "feed the beast" of the business. Finally, she explains why it's important to go on a media tour and use Facebook chatbots to further your business, build a strong list, and make sales.

Quotes:                                                                                                                                   

“If you want to become an expert in your field, you have a podcast and you're a guest on podcasts. That's now the new way to be an expert.” – Heather Havenwood

“When you are an authority, you can't have everyone love you.” – Heather Havenwood

“If you're promoting yourself, you do what you need to do. You can't control everything—when you're promoting, you do what you need to do.” – Heather Havenwood

Takeaways:

02:52 Entrepreneurs should treat self-promotion as a continuous, non-stop process of building their brand and connecting with potential clients.

16:17 Podcast guesting requires flexibility and a performance mindset, adapting to hosts' schedules and time zones even if it means recording interviews at unconventional hours.

22:49 Podcast guesting is a powerful, low-cost marketing strategy that can help entrepreneurs expand their reach and build authority.

27:32 Don't be afraid to ask to be a guest on podcasts, even if they're smaller or just starting out - every opportunity matters.

30:32 Facebook chatbots are the future of customer interaction, offering 100% message delivery and high engagement rates.

36:34 Being willing to appear on podcasts at unconventional times shows commitment to growing your business and reaching new audiences.

Resources

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491: Back of the Room Sales and Speaking: Leads, Exposure and Branding with Alicia White

February 5, 2018

International Best Selling Author and Speaker, Alicia White from Back of the Room Productions is a brilliant strategist giving clarity and direction on the next steps in branding, business and speaking. Working with business owners, coaches, and entrepreneurs, Alicia helps them to elevate their expertise through consistent branding that conveys trust and effective strategies and tools to grow their business through speaking.

Alicia explains how to grow your business through speaking, following up, landing speaking gigs, and negotiating with event organizers.

Quotes:                                                                                                                                   

“When I get on stage, I'm not just a graphic designer, I'm also a speaker, and I'm not just a speaker, I'm also a strategist and an international bestselling author.” – Alicia White

“People just don't know they can do it.” – Alicia White

“When you get in front of a group of audiences and you're able to leverage that time by generating leads and revenue, that's probably one of the quickest ways to grow your business.” – Alicia White

Takeaways:

01:24 Public speaking is a powerful way to generate warm business leads without the stress of cold calling.

03:45 You don't need to be a perfect speaker; being authentic matters more than avoiding every "um" and "ah".

22:02 Always have a clear strategy to collect contact information from audience members after your speaking engagement.

26:03 Start small by speaking at local networking groups to build confidence and refine your presentation skills.

28:27 Develop promotional materials that clearly showcase your professional value and expertise.

Resources

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