Archive 3: 2018-2020
651: Rise Together to Find Leadership Within Your Organization: Strategic Clarity, Accountability and Systems, Governance, and Rivalty Control with Ron Carucci
Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping some of the world’s most influential executives tackle challenges of strategy, organization and leadership. From start-ups to Fortune 10’s, turn-arounds to new markets and strategies, overhauling leadership and culture to re-designing for growth, he has worked in more than 25 countries on 4 continents. In addition to being a regular contributor to HBR and Forbes, and has been featured in Fortune, CEO Magazine, BusinessInsider, MSNBC, Inc, Business Week, Smart Business, and thought leaders.
Quotes
“We all have the capacity to change the stories we tell ourselves. However, if we don't, those stories about ourselves and others can start to feel like the truth.” - Ron Carucci
“It's all really fixable if you invest the time to attend to it. When you let it go or ignore it, that's when really toxic stuff starts happening.” - Ron Carucci
“We all need somebody to help us along the way. Why go it alone when you can have help?” - Ron Carucci
Takeaways
01:46 Ethical behavior requires alignment between a person's thoughts, words, and actions across all workplace interactions.
06:05 Organizations often create environments that unintentionally encourage dishonesty through complex systemic issues.
11:43 Self-deception can be a survival mechanism in toxic workplace cultures where people feel they cannot speak truthfully.
15:34 Performance management and accountability work best when focused on genuine relationships between leaders and team members, not just paperwork.
18:54 Companies frequently make the mistake of applying superficial fixes instead of addressing root organizational problems.
Resources
- Navalent: Partner with experts who drive meaningful, lasting change in your organization.
- Leading Transformation: An Owner's Manual (Free e-Book)
- Connect with Ron Carucci on LinkedIn
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650: How To Convert Customers Faster and Build Stronger Relationships Through Content Marketing with Lyndsay Phillips
Lyndsay Phillips is a serial entrepreneur, self-professed organizational freak, client-appointed task master plus project ninja and warrior content marketer for life & business coaches, accountants and other online entrepreneurs across the globe.
As the CEO & Founder of Smooth Sailing Business Growth & Smooth Business Growth Podcast– 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle. She leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well.
She is also loves sharing practical tips, business building & content marketing strategies so that you can be more productive and attract more customers faster.
Quotes
“Content marketing is as easy as ABC: Attract, Build relationships, and Convert.” - Lyndsay Phillips
“I would rather tackle one thing at a time, figure each other out, make sure it's a fit, and have everything dialed in. Then, we can move on to the next thing and adapt from there. It's so much easier on everyone.” - Lyndsay Phillips
“Just take action, love your business, and have fun with it.” - Lyndsay Phillips
Takeaways
03:31 Content marketing works best when you understand exactly where your ideal customers spend their time online.
11:22 Organize your YouTube channel with specific playlists to help viewers easily find and consume your content.
21:30 Measure your time's worth and outsource tasks that cost less than your hourly rate, freeing you to focus on money-making activities.
23:22 Start small with outsourcing by delegating bite-sized tasks and gradually increasing team responsibilities as you build trust.
26:11 Facebook challenges are an effective way to demonstrate expertise and attract potential clients by offering practical, hands-on training.
Resources
- Connect with Lyndsay Phillips on LinkedIn
- Smooth Business Podcasting: Leverage and Repurpose Your Podcast, Talks & Interviews in Powerful Ways To Boost Your Authority, Leads & Income
Podcast: Play in new window | Download (Duration: 31:51 — 29.3MB) | Embed
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649: Convert More Prospects into Profitable Clients with Phone Sales Doctor Chris Mullins
Law Firm Conversions was founded by sales and marketing expert, Chris Mullins. For more than 30 years, through her proprietary and guided training and programs, Chris and her team have helped hundreds of law firms around the country convert more prospects into profitable clients.
Law Firm Conversions™ was created because, as the headline points out, “Great Marketing is Not Enough When Your Prospects Don’t Convert.”
Whether your firm invests $50,000 or $250,000 on marketing, if your front-line team is not trained properly how to handle each and every inquiry, those marketing dollars are completely and utterly wasted.
Law Firm Conversions™ is a total business solution that transforms how law firms and call centers train, coach, hire and retain intake specialists, and how front-line staff handles legal intakes. Using Chris’ proprietary training, clients are able to achieve significant financial breakthroughs in record time with less struggle and less costly, yet more effective intake conversion strategies.
Now, instead of your law firm spending MORE money on marketing and advertising to generate inquiries, Law Firm Conversions™ helps you make the most of what you’re already getting. Imagine investing the same marketing dollars you are now, but converting more prospects into profitable clients–that’s what is possible with Law Firm Conversions™
Using online and offline products, services, training and coaching programs, Law Firm Conversions™ shows attorneys and their team how to handle intake calls, how to be MORE effective on the phone, in person or online with prospective clients.
Law Firm Conversions™ brings together exclusive groups of like-minded attorneys, partners, intake specialist, receptionists, and managers who want to increase their case load with ideal clients, maximize their marketing dollars and create a better client experience and more rewarding law practice.
Law Firm Conversions™ teaches better intake and conversion by concentrating on a proven IN.T.A.K.E.™ system, which focuses on four core areas.
- Relationships first business second
- Consistent, integrity-based sales process
- Empowering and enabling staff with the right skills
- On-going coaching and reinforcement to ensure intake quality
- Unfortunately, far too many law firms ignore this straightforward and proven approach. Instead, they rely on a marketing strategy that can best be described as “Spend and Hope”- whereby they SPEND more on marketing each year and HOPE that a prospective client will choose their firm to represent them.
Law Firm Conversions™ helps clients understand how and where their law firm is “leaving money on the table” and provides a proven system and strategy to convert more prospects into profitable clients.
If you’re tired of the “Spend and Hope” approach to growing your law firm, then contact us today and schedule your Free Mystery Call Debrief with Chris Mullins personally, and let Chris and her team of professionals show you how to convert more prospects into profitable clients.
Quotes
“Role playing is the single most important strategy that can be used regularly to get it right.” - Chris Mullins
“Inspect what you expect. Don't assume that because Mary or John have been with you for five, ten, or twenty years, or because you have family members working for you, everything is perfect and they're stars.” - Chris Mullins
“When a prospective client or customer calls your office, remember there are no do-overs. One call does it all—the moment you hang up, it's over. You can't fix it, so get it right the first time.” - Chris Mullins
Takeaways
09:23 Qualifying questions are the foundation of successful phone sales, helping businesses understand their ideal customer's needs and motivations.
11:43 Listening carefully and asking permission to repeat back a client's concerns builds trust and demonstrates genuine understanding.
14:30 Role-playing is the most effective method for improving phone sales skills, despite most people's discomfort with the practice.
16:19 Recording and monitoring phone calls provides critical insights into communication effectiveness and areas for improvement.
27:59 The first phone call with a potential client is make-or-break - there are absolutely no second chances to make a first impression.
Resources
Podcast: Play in new window | Download (Duration: 30:19 — 27.9MB) | Embed
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648: Indies United: Create and Market Your Self-Published Book with Lisa Orban
Lisa Orban is an author and founder of the publishing house "Indies United." She's the author of several books, including "I'd rather Starve than Cook! A Cookbook For People Who Hate to Cook." It has received over 100 excellent ratings and reviews on Amazon and GoodReads.
In 2015, she published her first book, "It'll Feel Better When It Quits Hurting: A Memoir" and has received critical acclaim by top-rated Amazon reviewers. She's published a second memoir, political satire, four optical illusion adult coloring books, and others.
In 2018, she opened the publishing house Indies United to give indie authors a safe haven to publish books and avoid the pitfalls so common to this industry.
Quotes
“If you get too bored, it means you're doing something wrong.” - Lisa Orban
“The average indie author will likely spend two to four hours every day on marketing and promotion if they're doing it all on their own. That's a lot of time that they can't spend writing.” - Lisa Orban
“There's a stigma attached to being an indie author, and it's often not fair. Publishing houses control many aspects of the publishing world, and it's in their best interest to either promote indie authors or stigmatize them as unworthy.” - Lisa Orban
Takeaways
02:55 A hybrid publishing model can solve common frustrations of both traditional publishing and self-publishing by offering authors more control, support, and opportunities.
14:41 A publishing community that supports authors can help them focus on writing while professionals handle marketing and distribution.
16:49 When creating a book, look for topics people constantly ask you about, as this indicates built-in demand and expertise.
24:53 Putting your personal story and personality into your marketing can help your book stand out in a crowded marketplace.
26:14 Publishing trends are cyclical, similar to TV show genres, making it crucial to have a flexible publishing approach that isn't locked into one narrow focus.
29:50 Trying to figure out publishing alone could take years, potentially wasting valuable time that could be spent actually writing and creating.
Resources
- Indies United Publishing House
- Follow Indies United Publishing House, LLC on X (Twitter)
- Subscribe to Indies United Publishing House on YouTube
- Follow Indies United Publishing House on Instagram
- Connect with Lisa Orban on LinkedIn
Podcast: Play in new window | Download (Duration: 33:42 — 31.0MB) | Embed
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647: Live the E-Commerce Dropship Lifestyle and Make Your Shopify Store the Best It Can Be with Anton Kraly
Anton Kraly is the founder and CEO of Drop Ship Lifestyle & eCommerce Lifestyle, a digital platform dedicated to teaching online business strategies. His entrepreneurial journey began with selling cookies online before transitioning to high-ticket dropshipping, where he specializes in selling expensive products through Shopify. Known for his expertise in e-commerce and digital marketing, Anton shares his insights through his website, blog, and comprehensive online courses. Today, Anton discusses the evolution of e-commerce, specifically dropshipping techniques, and provided detailed insights on leveraging Shopify as an effective platform for online selling.
Quotes
“You can never get comfortable. Even if you're doing very well and growing, you should never take anything for granted. You have to stay on top of the business and always be a student trying to learn new stuff. If you don't, give it a couple of years and what used to work will be gone.” - Anton Kraly
“The truth is, there's still a ton of companies out there growing. They're just focusing on either new technologies, new ways of marketing, or sometimes new product opportunities.” - Anton Kraly
“Things will happen. As everybody grows, there will be issues. Instead of freaking out, just have a plan of action. It's better to think ahead, so when things come up, you don't freak out too badly.” - Anton Kraly
Takeaways
08:37 Always dedicate a small percentage of business resources to experimental strategies to stay ahead of market changes.
12:23 Choose e-commerce platforms like Shopify that offer integrated solutions for domain, payments, and website design.
14:49 Build direct relationships with product manufacturers instead of relying on middleman drop shipping directories.
17:30 High-ticket dropshipping offers better profit margins and requires less operational complexity compared to selling low-cost items.
22:17 Create a diverse marketing approach using multiple communication channels to protect against potential service disruptions.
Resources
- Dropship Lifestyle: How to build a highly profitable, semi-automated dropship business… (Without Needing Any Experience!)
- eCommerce Lifestyle: For eCommerce Store Owners Who Are Tired Of “Trying” And Still Not Achieving The Level Of Success They Deserve…
- Subscribe to Anton Kraly - Drop Ship Lifestyle on YouTube
- Connect with Anton Kraly on LinkedIn
Podcast: Play in new window | Download (Duration: 26:58 — 24.9MB) | Embed
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646: Mindset, Market, Message, Medium, Money, Manage, and Measure: Get Your Messaging Right for Your Funnels with Trish Saemann
Trish Saemann is a notoriously straight-forward person who is quick to laugh and put others at ease. She is also a no-nonsense results-focused marketing expert who is intent on helping entrepreneurs get more clients they love! Co-founder of two companies, GoBeyond SEO, a digital marketing firm and Creative Clarity, a business coaching and entrepreneurial education company, she is also a graduate of the internationally recognized Goldman Sachs 10KSB program at Babson College.
Quotes
“People kind of major in minor things, and they step over dollars to pick up pennies. Don't get caught up in the small stuff. Get a professional to come in.” - Trish Saemann
“When you niche down inside your business and know exactly who you're talking to, you can craft your message more appropriately, and it will connect with those students, aka your potential clients.” - Trish Saemann
“Architecture typically serves a form and a function. You want it to be beautiful, but you also need doors, windows, and accessibility. Similarly, your website needs to be both accessible and beautiful.” - Trish Saemann
Takeaways
05:16 Marketing is about solving customer problems, not showcasing your own achievements.
11:10 Your website and messaging must be clear and guide users to take specific actions.
16:20 Design should prioritize function over aesthetics, ensuring users can easily find what they need.
20:36 Understand your target audience's specific needs and communication preferences.
25:17 Craft messages that speak directly to the unique challenges of your ideal customer.
Resources
- Brian Seamann's Podcast Appearance
- GoBeyond SEO: Wait 'Til You See Your Roi
- Connect with Trish Saemann on LinkedIn
Podcast: Play in new window | Download (Duration: 27:47 — 25.6MB) | Embed
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645: The Leverage Equation: Entrepreneurial Time Management, Productivity, and Communication with Financial Mentor Todd Tresidder
Todd Tresidder graduated from the University of California at Davis with a B.A. in economics and a passion for creating successful businesses. A serial entrepreneur since childhood, Todd went on to build his own wealth as a hedge fund investment manager before “retiring” at 35. He grew his net worth from less than zero at 23 to the point of financial independence just 12 years later.
Todd has maintained his wealth by remaining an active investor and utilizing statistical and mathematical risk management systems for investing. Through his website at FinancialMentor.com, he teaches advanced investing and advanced retirement planning principles. Take the next step beyond conventional financial advice and discover what works, what doesn’t, and why, based on years of proven experience.
Quotes
“There's going to be a wave in the future where people realize the price of being constantly plugged in, both in terms of happiness and in terms of the deep productivity that actually moves your business and life forward.” - Todd Tresidder
“The way you succeed is by matching the characteristics of the asset class to the unique characteristics of your life, your time frame, your goals, the skills you bring, and the resources you bring. All those things make you unique.” - Todd Tresidder
“You've got to have a clear plan, then execute it with persistence and consistency, and you'll produce results.” - Todd Tresidder
Takeaways
04:02 Limit digital distractions by keeping smartphone apps minimal and purposeful.
16:36 Wealth building requires understanding multiple asset classes beyond traditional financial planning.
19:37 Matching personal skills and goals to specific investment strategies creates more effective wealth-building approaches.
23:42 Breaking through business obstacles involves identifying specific resource limitations and finding creative solutions.
28:37 Successful entrepreneurs focus on critical tasks that directly impact business growth.
Resources
- Financial Mentor: Invest smart. Build wealth. Retire early. Live free.
- Get a copy of The Leverage Equation: How to Work Less, Make More, and Cut 30 Years Off Your Retirement Plan (Financial Freedom for Smart People Book 6) on Amazon (Book)
- Todd's Ultimate Retirement Calculator: Calculate How Much You Need To Save, How Long Your Money Will Last, And How Soon You Can Retire
- Connect with Todd Tresidder on LinkedIn
Podcast: Play in new window | Download (Duration: 31:01 — 28.6MB) | Embed
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644: Power Up For Profits: Discover Your Passion, Reinvent Yourself, Get Comfortable Being Uncomfortable, and Find Your Big Why with Kathleen Gage
Kathleen Gage is a visibility strategist, keynote speaker, and business consultant with over 25 years of experience. She helps authors, consultants, and speakers build their platforms and grow their businesses. A former bodybuilder, she now promotes plant-based wellness and has been a sobriety advocate for 35 years. Kathleen has authored multiple information products and speaks on business growth and personal development. Today, she shares her recent shift from general internet marketing to a niche focus on sustainability and plant-based wellness, highlighting the power of aligning business with personal values.
Quotes
“We can take more responsibility for the choices we make. It's not just about our health, but it starts with our health. If you don't have your health, you can't run a vibrant business.” - Kathleen Gage
“Success is actually very simple, but we tend to complicate it. It's about saying, 'If I want X result, what do I need to do to get that result?” - Kathleen Gage
“Life is far too short, and we don't realize how short it is until we start getting up in our years. Just go out, live large, leave a legacy, and make a difference in people's lives with what you do.” - Kathleen Gage
Takeaways
05:45 Your health is the foundation for running a successful business and living a quality life.
09:10 Success comes from consistent daily actions, not complicated systems.
13:42 Always have a big goal that's larger than yourself to stay motivated.
20:14 Routines and scheduled activities are critical for maintaining discipline and progress.
23:46 Reinventing yourself doesn't mean throwing away all past skills and experiences.
Resources
- Kathleen Gage: Living on purpose… with purpose!
- Plant Based Eating for Health: Optimize the Health of Your Mind, Body and Soul Through Ethical Food Choices
- Connect with Kathleen Gage on LinkedIn
- Checkout Kathleen Gage Books on Amazon
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643: Fueled By Culture: Create Internal Change, Discover Relentless Persistence, and Empower Brands with Influencer Marketing with Keynote Speaker Marcus Damas
Marcus Damas is an American Entrepreneur, retired professional basketball player, and devoted husband and father based in New York City. Before playing in Sweden’s professional basketball league for the Solna Vikings, Marcus played Small Forward for the Towson Tigers, Towson University’s NCAA Division 1 team in the state of Maryland, where he is on the top 20 all time scoring list. Following his basketball career, Marcus returned to New York City to pursue a career in creative leadership as the Founder and CEO of Fueled by Culture.
Fueled by Culture is a burgeoning creative marketing agency that specializes in connecting and empowering brands with influencers through innovative content and experiential event programming. FBC clients and partners include Avion, Lyft, Hooch, and Postmates to name a few. Marcus Damas is also a keynote speaker at marketing conferences around the world.
Quotes
“Corn grows from corn, apples grow from apples. So, goodness comes to you if everything around you is good, and negativity comes to you if everything around you or within you is negative.” - Marcus Damas
“Every part of the journey is a part of the journey forward.” - Marcus Damas
“Circumstance does not make the man or woman; the man or woman makes themselves.” - Marcus Damas
Takeaways
05:34 Networking and taking calculated risks can open unexpected opportunities in business.
08:54 Entrepreneurship can be a powerful path for creating generational change, especially for underrepresented communities.
09:58 Building a company culture based on core values like family, honesty, and hard work creates a strong foundation for success.
13:23 Personal growth and internal change are crucial to overcoming societal limitations.
18:49 Persistence and targeting the right connections are key to landing significant business partnerships.
Resources
- Fueled by Culture: Driving Conversations. Sparking Progress. Cultivating Change.
- Marcus Damas on Instagram
- Marcus Damas on X (Twitter)
- Connect with Marcus Damas on LinkedIn
Podcast: Play in new window | Download (Duration: 21:34 — 19.9MB) | Embed
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642: Lead Generation and Marketing Strategy: Direct Mail, Search Engine Optimization, and Pay Per Click Advertising with Ryan Cote
Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out
of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division.
From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world.
Quotes
“It's pretty exciting that we can reach people through so many different channels now with the technology available to us.” - Ryan Cote
“Nonprofits use a lot of direct mail because their typical donors tend to be a bit older and often respond better to mail.” - Ryan Cote
“If you're a business owner, you're a marketer. You often don't know what you don't know. I'm still surprised at how many clients we get whose websites are not mobile responsive, and where the calls to action are very weak or missing altogether.” - Ryan Cote
Takeaways
04:07 Repeated marketing touches across multiple channels are crucial for capturing customer attention.
07:29 Direct mail can be highly effective when businesses get creative with formats like video mailers and clear envelopes.
13:39 Integrated marketing campaigns that combine print, email, and social media can significantly improve customer engagement.
16:08 Different industries and demographics respond differently to marketing channels, so understanding your target audience is key.
21:01 A strong website with mobile responsiveness and clear call-to-actions is the foundation of successful digital marketing.
Resources
- Ballantine: If your company is in need of direct mail production, Ballantine’s marketing experts offer strategic consultation and flawless execution to help your brand connect with customers and prospects.
- Connect with Ryan Cote on LinkedIn
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