Archive 3: 2018-2020

527: Innovate, Strategize, Believe, and Implement: Provide a New Solution to Tired Customers with Fitness Business Coach Ryan Ketchum

April 9, 2018

Ryan Ketchum is passionate about helping people change their bodies and change their lives. He has coached hundreds of fitness professionals and trained with thousands of clients. In addition to serving as the Executive Director of Fitness Revolution, he is also a recognized thought-leader and speaker in the fitness business. Ryan experimented his fitness & nutrition regime on himself after graduating college and became a finalist in the Precision Nutrition challenge by dropping from 330 to 220 lbs in 18 months.

Quotes:

“For most trainers and fitness business owners, they end up being martyrs of the industry. They get into it because they love it, have a passion for it, and want to help people.” – Ryan Ketchum

“You've got to be able to understand who your customer is. You have to understand what they want, and you must clearly communicate why you're different.” - Ryan Ketchum

“At the end of the day, it's all about solving a pain or problem for someone. If we can clearly communicate how we do that, we can stand out easily.” - Ryan Ketchum

Takeaways:

07:05 Give yourself space to think clearly and create a strategic business plan, stepping away from the daily grind.

11:42 Recognize that successful businesses adapt quickly and focus on delivering what customers truly want, not just selling a generic service.

16:13 Understand your ideal customer deeply and communicate why your business solves their specific problems uniquely.

19:23 Overcome business growth obstacles by addressing three key challenges: understanding unknown problems, learning implementation skills, and fixing negative mindset beliefs.

22:12 Build a business that allows you to produce results through other people, not just yourself, to scale and grow effectively.

Resources

Fitness Revolution (Official Site)
Elite Fitness and Performance Summit (Site)
Ryan Ketchum (LinkedIn)

Podcast: Play in new window | Download (Duration: 25:05 — 23.0MB) | Embed

526: The World Needs Your Book: Build a Funnel, Run a Book Launch, and Tap into New Amazon Publishing Resources with Monica Leonelle

April 6, 2018

Monica Leonelle started the Get Your Book Selling course to help authors develop their evergreen marketing plans. Evergreen marketing = evergreen sales. It works!

After spending years as a marketing director at various start-ups, Monica helps people and companies tell their stories, establish themselves as thought leaders, and fill out the content on their websites. In the past, she’s worked with Inc. 100 companies like Hansen’s Natural, Trading Technologies, and Braintree. She specializes in copywriting, editing, and digital marketing.

Quotes:

“The initial sale is of the smallest value because it's just one sale. However, if you get the sale, then get that person to read the book, and they love it, they can do a review. The value you can get from that one sale is huge in the back end.” – Monica Leonelle

“Your book, especially if you're writing non-fiction, should lead to something much bigger. I don't want someone to just buy my book; I want them to read it, love it, and want to work with me more.” - Monica Leonelle

“The book is an amazing customer acquisition tool. Amazon is the third biggest search engine in the entire world.” - Monica Leonelle

Takeaways:

03:47 Authors should view book publishing as a burst-driven process, focusing on intense periods of productivity rather than maintaining a rigid daily writing schedule.

09:04 Books are powerful customer acquisition tools that should be integrated into a broader business strategy, not treated as isolated products.

15:15 Pre-order platforms offer authors strategic opportunities to build anticipation and momentum for book launches across multiple publishing channels.

19:10 Creating a detailed customer experience funnel is crucial for transforming book readers from strangers to loyal customers who might purchase higher-ticket offerings.

23:24 Amazon is the third-largest search engine, making book publishing a critical marketing strategy for gaining visibility and reaching new audiences.

Resources

Prose on Fire (Official Site)
The World Needs Your Book (Free 4 Day Course)
Get Your Book Selling (Course)
Amazon Marketing Services (Amazon Marketing Services)
Draft2Digital (Self Publishing)
Smashwords (Books)
iBooks (Apple's Book Publishing Platform)
Kobo (eBooks)

Podcast: Play in new window | Download (Duration: 27:42 — 25.4MB) | Embed

525: Become Number One: Proof of Concept, Objection-Driven Offers, and Premium Services with Growth Advisor Carl Gould

April 4, 2018

Carl Gould is a business growth expert, mentor and entrepreneur. He built three multi-million dollar businesses by age 40, has mentored the launch of over 5,000 businesses, and has trained and certified over 7,000 business coaches in 35 countries. Carl has written 3 best-selling books on business strategy and growth (Blueprint for Success, The 7 Stages of Small Business Success, and most recently Biz Dev Done Right). Gould regularly appeared on the home improvement reality TV show “ThisHouseToo”, and each week he co-hosts “Quit and Get Rich” on iHeart® radio. He is the MC for EO Nerve, and Facilitator of Breakthrough the Barriers and the Firewalk Experience. Carl is married with three children and is a member of EO New Jersey.

Quotes:

“Just because you can do it doesn't mean you should be doing it.” – Carl Gould

“When you're clear about what the goals of your business are, the path you take will illuminate for you.” – Carl Gould

“When your nose is down in implementation, you can't always see the horizon.” – Carl Gould

Takeaways:

01:59 Addressing customer pain points directly can set your business apart from competitors.

05:27 Businesses must constantly innovate to avoid stagnation and stay competitive in the market.

15:16 Offering a premium service with strong guarantees can significantly boost business success.

22:36 Entrepreneurs should aim to be number one in their niche, not just the biggest.

24:07 Delegation and scalability are crucial for long-term business growth.

Resources

Carl Gould (Official Site)
7 Stage Advisors (Site)
Biz Dev Done Right (Book)
The 7 Stages of Small-Business Success: From Startup to Seven Figures in Three Years or Less (Book)

Podcast: Play in new window | Download (Duration: 29:00 — 26.6MB) | Embed

524: Find a Cause, Make a Difference, and Change the World: Fundraising, Charity, and Volunteering with Kelsey Bradley

April 2, 2018

Kelsey Bradley founded her nonprofit Design Cause Inc. 9 months after graduating from university. Within a year she raised $35,000, enough to build a series of classrooms she had designed while in school. With the money secured she moved to rural Cameroon for a few months to oversee construction, manage the finances, and document the successful completion of the project. With this first project completed Kelsey is working to grow her organization that recently took on a new project in Malawi. Kelsey is passionate about business and helping others, which she feels are intrinsically connected.

Quotes:

“When you're so far out of your culture that you don't even know how to eat anymore, it is very challenging.” – Kelsey Bradley

“A lot of people don't realize that when you make a donation to charity, it goes a long way and can do a lot of good.” – Kelsey Bradley

“Get involved in an existing charity. There's so much you can gain from even just a couple of hours a week of volunteering.” – Kelsey Bradley

Takeaways:

04:04 Successful projects often take years of organic growth and patient development.

11:20 Your energy and attitude during fundraising meetings directly impact your success.

18:05 Personal growth and fulfillment come from pushing beyond your comfort zone, not from easy achievements.

20:19 Small donations to existing charities can create meaningful impact without starting an entire organization.

22:34 Not all large charities are inefficient; many require infrastructure to create broader change.

Resources

Design Cause Inc. (Official Site)
Design Cause Inc. (Facebook)
Kelsey Bradley (LinkedIn)

Podcast: Play in new window | Download (Duration: 29:36 — 27.2MB) | Embed

523: Increase Authority and Influence At the Same Time: Be Controversial, Create a Compelling Message, Operate in Your Sphere of Genius, and Scale Massively with Josh Elledge

March 30, 2018

Josh Elledge is a serial entrepreneur who builds the companies he needs most in the world. In 2014, He launched UpMyInfluence (previously upendPR) to help entrepreneurs like himself attract the perfect audiences and grow their brands without the crazy costs and contracts associated with traditional PR companies. Since then, UpMyInfluence (UMI) has evolved into a purpose-driven platform bent on totally DEMOCRATIZING access to influence. Josh wholeheartedly believes UMI has a moral imperative to help entrepreneurs own their expertise, share their wisdom, and serve the world with their collective messages. And help our members grow revenue too!

Quotes:

“When you're so far out of your culture that you don't even know how to eat anymore, it is very challenging.” – Josh Elledge

“A lot of people don't realize that when you make a donation to charity, it goes a long way and can do a lot of good.” – Josh Elledge

“Get involved in an existing charity. There's so much you can gain from even just a couple of hours a week of volunteering.” – Josh Elledge

Takeaways:

08:21 Build authority by creating a professional online presence that showcases your expertise and credibility.

11:48 Focus on serving audiences and creating value through unique, passionate messaging.

18:38 Develop a clear purpose and core values that guide your business decisions and communication strategy.

25:37 Invest in building a strong team to scale your business and free yourself to do what you do best.

33:55 Use media appearances and PR as a strategic tool to grow your business and increase visibility.

Resources

Up My Influence (Official Site)
Savings Angel (Website)
Josh Elledge (LinkedIn)
Josh Elledge (Twitter)

Podcast: Play in new window | Download (Duration: 37:02 — 34.0MB) | Embed

522: Create, Qualify and Close Phone Leads: Outbound, Inbound, and Appointment Setter Call Center Secrets with Lead Hero Glen Shelton

March 29, 2018

Glen Shelton is the founder of Lead Heroes. Lead Heroes began in early 2015 when Glen realized there had to be a better way to get a telemarketed lead. He's tried all types of lead sources: live telemarketer, avatar, voicemail, direct mail, internet, just to name a few. The leads with highest return on investment, as well as staying consistently high in quality were live telemarketer leads.

He's here to tell us about the possibilities open to you and your business with telephone marketing, from appointment setting, inbound calls, follow-ups, real estate, and insurance.

Quotes:

“Look at marketing not as ‘Oh, damn it, I have to spend money on marketing,’ but as the lifeblood of your business.” – Glen Shelton

“The phone has been around for over 150 years. It's not going anywhere anytime soon. It will continue to change and evolve, but we'll still need to talk.” – Glen Shelton

“That's the power of a call center, being able to reach out to that many people quickly. It's a human interaction. It's not mail, a robot, another website, or email. It's a human talking to a human. It's what we've been doing for hundreds, thousands of years.” – Glen Shelton

Takeaways:

09:33 Small and medium businesses can benefit from outsourced call center services with the right budget and approach.

14:40 Phone calls remain a critical sales tool, even in an increasingly digital world.

22:46 Secondary markets often provide better marketing opportunities compared to saturated primary markets.

25:04 Human interaction through phone calls can be more effective than automated digital communication.

27:13 Successful marketing requires patience, consistent follow-up, and a willingness to experiment.

Visit Lead Heroes to Find Out About Call Centers and Telemarketing

Podcast: Play in new window | Download (Duration: 31:03 — 28.5MB) | Embed

521: Build, Then Hire: Get Messy Early, Delegate, Invest Ahead of Your Business, and Find Future Clients with Leslie Hassler

March 28, 2018

After creating, losing and rebuilding her own businesses, Leslie Hassler of Your Biz Rules now guides women business owners to bounce back from burn out, reignite growth in their businesses, and rekindle their passion for their business.

With Leslie’s ability to simplify the complex process of building a business, you’ll make more progress working with Leslie than you ever did on your own. The strategies and techniques that her clients implement creates 30% to 200% growth – not just this year, but year after year.

Leslie is the host of Coaching From The Carpool and appears on the Top 100 Business Coaching Blogs on the Web debuting at #41. She recently launched her first book First This, Then That: The Rules To Getting Growth Right In Your Service Based Business and is here to talk about delegating on Upwork, Fiverr, and locally -- so that you can get messy early, avoid reactive decision making, and think ahead in your business.

Quotes:

“The job of an entrepreneur is not to do the work but to ensure the work gets done.” – Leslie Hassler

“We have to be wise owls in our business. We must ensure we're paying attention to what's happening so we can make strategic decisions about our future.” – Leslie Hassler

“You have to get to a point where you know how to delegate, but you don't abdicate.” – Leslie Hassler

Takeaways:

04:40 Getting messy early is crucial for finding your business's unique approach and secret sauce.

12:30 Delegating tasks isn't about sitting back, but about creating space to grow and focus on high-impact business activities.

19:20 Not all outsourcing platforms are the same: Fiverr works for simple tasks, Upwork for more complex projects, and local partners for strategic initiatives.

22:10 The entrepreneur's job is to ensure work gets done, not to do all the work personally.

27:50 Business growth involves cyclical processes of trying things, tracking results, and making strategic adjustments.

Resources

Your Biz Rules (Official Site)
Leslie Hassler (LinkedIn)
First This, Then That (Book)
Your Biz Rules (Youtube)

Podcast: Play in new window | Download (Duration: 33:23 — 30.6MB) | Embed

520: Groundhog Day is an Event, Not a Business Strategy: Embrace Minimalism, Become Goal-Obsessed, Understand Your Customers, and Stand Out from the Crowd with Adam Hommey

March 27, 2018

Adam Hommey, Founder and Creator of The Business Creators' Institute™, helps you Emancipate the POWER of INFORMATION™ and WIN at the Game of Business and Marketing™ so you spend less time editing and maintaining - and more time educating your audience and monetizing your business. He is the host of the wildly popular Business Creators' Radio Show and have spoken around the country at events including the Dream Business Academy and Advanced Marketing Minds.

For years, Adam has been the "secret weapon" in the arsenal of dozens of internet marketers, executive marketing solution providers, and professional service providers such as attorneys, accountants, medical professionals, and the like.

In November 2016, Adam was a featured contributor in the international Amazon best-seller, Journeys to Success, The Millennial Edition. His much-anticipated new book, Groundhog Day is an Event, Not a Business Strategy, unearths the issues burrowed beneath the surface of your business in six areas - success mindset, converting prospects, team building, customer acquisition, persuasive language, and streamlining your operations, so you, as an entrepreneur and business creator, can grow your business and thrive at the intersection of your brilliance and passion!

Quotes:

“We are the product of our education, background, experiences, and what we've gone through in life. Nobody has had the same combination of those things as we have.” – Adam Hommey

“People don't buy a drill because they want to drill a hole. They buy a drill because they want to build something.” – Adam Hommey

“What's most important is not what people say they want or need; it's what gets them to respond in the way we want them to respond.” – Adam Hommey

Takeaways:

04:40 Small imperfections in business can actually grab customer attention and lead to unexpected success.

20:49 Breaking free from internal fears and conformity helps entrepreneurs stand out and create unique marketing strategies.

33:39 Understanding your customer's deeper motivations matters more than what they say they want.

41:22 Taking action and making direct contact with prospects is crucial for business growth.

46:36 Your unique personality and quirks can be powerful marketing tools when embraced authentically.

Claim Your Copy of: Groundhog Day is An Event, Not a Business Strategy

Podcast: Play in new window | Download (Duration: 49:20 — 45.2MB) | Embed

518: Life is Growth-Centric: Discover Fulfillment Through Achievement, Destroy Negative Thinking, and Use Feedback as a Lesson with Peter Sage

March 23, 2018

Peter Sage is a serial entrepreneur, author, master trainer, international educator, philosopher and public speaker in the field of human behavior, personal development and psychology of success. Peter has started, founded & built over 20 companies over the last quarter of a century across a diverse variety of industries, including The Energie Fitness Group and World Wide Health Corporation. He is very humbled to have shared the stage with various high profile people such as Kofi Anan, Sir Richard Branson, former US President Bill Clinton and many others. His client list includes several governments, members of Royalty, Google and NASA.

Quotes:

“The purpose of life has never been to be happy. The purpose of life is to grow up and allow ourselves to mature and evolve spiritually, mentally, and emotionally.” – Peter Sage

“Every river bends. Every river of life bends, twists, and turns. You can't see around the corner; you're not meant to.” – Peter Sage

“Every adversity carries with it the seed of an equivalent or greater benefit.” – Peter Sage

Takeaways:

06:10 Life is about personal growth, not constant happiness.

10:42 Your peer group and media consumption significantly shape your mindset.

13:03 Taking responsibility for your choices is the key to personal transformation.

17:07 Adversity provides critical feedback for personal development.

23:36 Every challenge contains hidden opportunities for learning and improvement.

Resources

Peter Sage (Official Site)
Peter's TEDx Talk: Stop Waiting for Life to Happen (Youtube)
Peter Sage (YouTube)
Inside Track (Podcast)

Podcast: Play in new window | Download (Duration: 27:21 — 25.1MB) | Embed

517: Live the Ideal Work Week, Take Personal Inventory, Accomplish More, Set Yourself Up for Success, and Use the Best Tools with Cailen Ascher

March 22, 2018

Cailen Ascher helps women entrepreneurs design a life they love and begin living it now. Cailen has built her 6-figure business working just 3 days a week, and her signature program, 3-Day Workweek, teaches entrepreneurial women how to create their ideal schedule where they can successfully work less, make more and live better. During her 4-day weekends Cailen enjoys time with her two little daughters and husband.

Quotes:

“In order to be my most successful self, I really needed to start acting like a CEO in my business, instead of an entrepreneurial hobbyist, figuring it out as I went.” – Cailen Ascher

“This process of figuring out your best working hours and your ideal work week is really a journey into getting to know yourself better and not being so tied to what it looks like for everybody else.” – Cailen Ascher

“The journey that you're on has to align with the destination where you want to go.” – Cailen Ascher

Takeaways:

07:20 Track your time honestly to understand how you actually spend your working hours.

11:09 Prioritize completing meaningful tasks over checking off multiple small items.

14:50 Design a work schedule that matches your personal energy and family needs, not someone else's standard.

19:19 Create a dedicated workspace that signals professionalism and helps you stay focused on your goals.

22:33 Build your current work approach to match the successful future you want to achieve.

Claim Cailen's FREE 3-Day Workweek Schedule

Podcast: Play in new window | Download (Duration: 25:30 — 23.4MB) | Embed

516: Simple Creative Marketing: Build a Foundation, Experiment, Repurpose, and Go Big in Your Content Marketing with Anfernee Chansamooth

March 21, 2018

Anfernee Chansamooth is a virtual Chief Marketing Officer (CMO), Authentic Influence podcast host and Founder of Simple Creative Marketing. He helps emerging leaders to clarify and build their authentic brand, income and influence online. Simple Creative Marketing focuses on simplifying marketing for growth startups.

Five Key Challenges

prioritization: getting activities in order for maximum ROI
marketing expertise
misalignment in marketing: sales vs. objections
systems/process: team
insufficient data to make smart decisions

Quotes:

“We're all about taking something that is potentially very confusing for a lot of people and simplifying the steps to help small businesses and startups acquire leads online.” – Anfernee Chansamooth

“A lot of founders produce good quality content, but they're not doing enough work to get it out there and in front of the right audiences.” – Anfernee Chansamooth

“It's not about trying to replicate someone else's model or personality because there are people who resonate with who you are as a business and as a voice.” – Anfernee Chansamooth

Takeaways:

04:40 Quality content matters more than quantity when marketing your business online.

12:30 Repurposing a single piece of content across multiple platforms can maximize your marketing reach.

22:15 Not every potential customer is ready to buy immediately; some are in research mode and need to build trust.

27:20 Startups should focus on one key marketing activity that can potentially double their leads in six months.

32:00 Having clear marketing systems and processes is critical for consistent business growth.

Take The Free Marketing Effective Quiz To Identify Gaps In Your Marketing

Podcast: Play in new window | Download (Duration: 39:58 — 36.7MB) | Embed

515: Digital Marketing Support: Get Traffic from YouTube, Make Sales by Educating, and Land Clients with Ryan Perry

March 20, 2018

Ryan Perry is the CEO of Simple Biz Support located in the heart of wine country California. He first started video marketing in 2009 because he wasn't much of writer, but could talk. His YouTube channel focus is helping small business owners harness the power of video marketing to generate leads and sales. Since 2012, viewers have consumed 295,926 minutes of content. That's over 205 days of non-stop binge watching.

Quotes:

“If you create relevant, educational videos around your industry, you will position yourself as an expert, and people will want to check out your information.” – Ryan Perry

“It's really not about your business. You, in this equation, do not matter. It's about your target audience. What are their interests? What are their concerns? What are their fears?” – Ryan Perry

“Digital marketing, the internet, social media, YouTube, and podcasts allow you to present yourself as how you want versus necessarily where you are in life today.” – Ryan Perry

Takeaways:

03:34 Consistency in content creation is crucial for building a strong online presence and attracting potential clients.

07:37 Create video content that solves specific problems for your audience, going deep into one topic rather than being broad.

16:17 Focus on your audience's interests, concerns, and fears instead of talking about yourself.

20:33 Use YouTube strategically by initially keeping videos private and building initial views before making them public.

24:28 Start with simple equipment and prioritize message quality over production value.

Visit Simple Biz Support: Video Marketing & Digital Marketing Agency

Podcast: Play in new window | Download (Duration: 28:54 — 26.5MB) | Embed

514: Faith, Family, Fitness, Friendships, Finances, and Fun: Get Unstuck, Create Systems That Scale, and Grow Your Business with Clay Clark

March 19, 2018

Clay Clark is the former United States Small Business Administration Entrepreneur of the Year for the State of Oklahoma and the founder of 5 multi-million dollar companies (including: EpicPhotos.com, MakeYourLifeEpic.com, DJConnection.com, EITRLounge.com and Party Perfect (now PartyProRents.com). He is the founder of the Thrive Time Show Business Coach Program (ThriveTimeShow.com), and the co-host of the daily 2-hour Thrive Time Business Coach Radio Show and Podcast.

Quotes:

“You have to be eccentric to be successful. You have to do things the opposite way that everybody else is doing. You have to almost pet the proverbial cat backwards to be successful.” – Clay Clark

“You either pay now or pay later with just about every decision you make about where and how you spend your time. What gets scheduled gets done.” – Clay Clark

“Public relations is like gift wrapping. We live in a culture where we gift wrap everything: our politicians, corporate heads, movie and TV stars, and even our toilet paper.” – Clay Clark

Takeaways:

05:08 Build systems that can scale your business beyond your personal efforts.

10:06 Block out one hour daily for strategic planning and working on your business, not just in it.

12:34 Know exactly who your ideal customers are and focus marketing efforts specifically on them.

24:33 Create a simple three-legged marketing approach instead of trying to use countless marketing channels.

28:05 Aim to get 1,000 rejections monthly as part of your business growth strategy.

Podcast: Play in new window | Download (Duration: 32:13 — 29.6MB) | Embed

513: Social Media Strategy: Focus on Customers, Build Relationships, Research and Engage with Charlotte Chipperfield

March 7, 2018

Charlotte Chipperfield is the Founder and CEO of Chipperfield Media. A social media marketing agency that offers end-to-end management and consulting for CPG, retail, food, and beverage companies.

In her work with Chipperfield Media, Charlotte marries her food and wine background with social strategy to help brands create powerful, brand-building, customer experiences online.

Charlotte is a regular contributor to online marketing publications and has built a reputation as an expert, thought leader and speaker in the digital marketing space. She's here to explain her social media strategy when it comes to a new client, and it's not "just" about posting content! Tune in to discover more.

In this episode of Marketer of the Day, Charlotte explains why successful social media starts with understanding your brand and your audience before creating content. She discusses common mistakes businesses make—posting without strategy, neglecting engagement, and failing to track performance—and outlines how her team approaches social media through brand audits, audience research, and platform-specific strategies. Charlotte shares real-world examples from the wine and food industries, highlights the importance of relationship-building over quick wins, and emphasizes that social media is a long-term investment. Listeners are encouraged to revisit their brand foundations, use analytics to guide decisions, and explore support and resources at chipperfieldmedia.com.

Quotes:

“It's not just about posting, and it's really about engaging and building a community and being of service.” – Charlotte Chipperfield

“Social media for business is very much a long game. It's an investment in a long term relationship with your customers.” – Charlotte Chipperfield

“It's not about being everything to everyone on social media, but to really show up where you're most of value.” – Charlotte Chipperfield

Resources

Email: hello@ChipperFieldMedia.com
Chipperfield Media: Empowered Social Media (Official Site)
Charlotte Chipperfield (LinkedIn)
The Social Lounge: Charlotte Chipperfield (YouTube)

Podcast: Play in new window | Download (Duration: 23:57 — 21.9MB) | Embed

512: Play a Bigger Game on LinkedIn: Private Messages, Multimedia, Pulse, and Social Engagement with Jennifer Darling

March 6, 2018

Jennifer Darling has been in sales and sales management her entire professional career. After receiving a graduate degree in business management she went on to increase sales, profits and productivity at media giants FOX NBC CBS and Comcast. She is a board member of the National Speakers Association, distinguished Toastmaster and a Jeffery Gitomer Certified Advisor. (Gitomer is the author of The Sales Bible and many other NYT Best Sellers).

Jennifer's area of expertise is LinkedIn, and she's here to help us get more engagement (views, likes, comments and shares) as well as help us get the most use out of LinkedIn. For example, endorsements, connections, private messages, video posts, a rock-star personal profile, publishing content to get picked up by LinkedIn Pulse, and more.

In this episode of Marketer of the Day, Jennifer explains how to play a bigger game on LinkedIn using private messages, multimedia, Pulse articles, and daily engagement. She breaks down why LinkedIn differs from Facebook and other platforms, how publishing content can reach audiences beyond your network through search and Pulse distribution, and why mid-length text updates often outperform links and images. Jennifer also shares how she turns online engagement into offline sales through relationship building, email list growth, and consultations. Listeners are encouraged to connect with her on LinkedIn and download her free LinkedIn profile ebook at darlingcoaching.com to improve visibility, searchability, and lead generation.

Quotes:

“LinkedIn is such a powerful social media platform, and so many people I'm finding are just starting to jump on and get involved in it.” – Jennifer Darling

“Using LinkedIn, we could just really hone in and talk about business. We can have relationships that are less personal, more professional, and there's some really cool tools in LinkedIn that you can take advantage of, that you can't take advantage of in Facebook.” – Jennifer Darling

“When you put content on LinkedIn, it becomes searchable outside of LinkedIn, so you can get searched on Google and other search engines. And being with the content you're putting on LinkedIn and your profile searchable, that's not something that happens with Facebook.” – Jennifer Darling

Resources

Help! My Manager Is Holding Me Back! (LinkedIn Post)
Darling Coaching: Build a Rockstar LinkedIn Profile (Claim Free e-Book)
Jennifer Darling (LinkedIn)

Podcast: Play in new window | Download (Duration: 30:45 — 28.2MB) | Embed

511: Good Enough vs. Perfectionism: Productivity, Delegation, Milestones, Book Publishing, Content Marketing and More with Joanna Penn

March 5, 2018

Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F. Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site is regularly voted one of the top 10 sites for writers and self-publishers.

Joanna is here to get that "finishing" energy, be more authentic, and finish what we start. Joanna is a self-published author who's always cranking out content, and she's discovered quite a bit when it comes to research, self-motivation, running a team, and so much more.

Quotes:

“The only way to get better at writing or anything we do is by practicing. If you think you're going to be terrible on Instagram, take a picture, stick it on Instagram, and get started.” – Joanna Penn

“What I found is that if you spend forever on one thing, you actually need to get past that first thing in order to open the creative pipe.” – Joanna Penn

“The more authentic you are, and the more you actually share that things happen in your life, the more you resonate with people.” – Joanna Penn

Resources

The Creative Penn: Write, Publish, and Market Your Book (Official Site)
The Creative Penn (Podcast)
Joanna Penn (Twitter)

Podcast: Play in new window | Download (Duration: 28:48 — 26.4MB) | Embed

510: Copyright Basics and Mistakes: Think Ahead, Protect Your Intellectual Property, and Be Proactive with Barbara Ingrassia

March 2, 2018

Barbara Ingrassia from Manage Copyright is a Certified Copyright Manager, Speaker and Trainer. She has a passion for raising awareness of the role of copyright in our daily lives. We are all Consumers and Creators of copyright-protected works, and understanding some copyright basics can help us achieve our goals and avoid unpleasant surprises.

Quotes:

“Copyright exists when you have something original, an original work that exhibits some creativity and is fixed in a tangible medium.” – Barbara Ingrassia

“We need to assume that anything is protected by copyright until we can determine otherwise.” – Barbara Ingrassia

“Just because it was there for us to see doesn't mean we can take it and use it, which seems kind of counterintuitive, but that's the way copyright works.” – Barbara Ingrassia

Takeaways:

03:45 Copyright protection starts automatically when you create an original work fixed in a tangible medium.

16:09 Just because content is easy to copy online doesn't mean it's legal to use without permission.

18:06 Always assume internet content is copyrighted until you can prove otherwise.

21:03 Registering valuable creative works with the US Copyright Office provides additional legal protection.

21:56 Social media platforms like Facebook have complex terms that grant them broad rights to use your content.

Resources

10 Biggest Copyright Mistakes e-book (Free E-Book)
Manage Copyright (Official Site)
Barbara Ingrassia (LinkedIn)
Barbara Ingrassia (Facebook)

Visit Manage Copyright to Discover the 10 Biggest Copyright Mistakes

Podcast: Play in new window | Download (Duration: 30:08 — 27.6MB) | Embed

509: Remove Malware from Your WordPress Website: Backups, Firewalls, Cloning, Updating and Maintenance with Michael Jones

March 1, 2018

Michael Jones knows how to clean up broken or hacked WordPress, Joomla, and Drupal websites. He worked for the first company to use an affiliate marketing program, the first company that was hacked, was at Yahoo! the day of their "Denial of Service" attack. He found a niche for website repair and security.

It comes down to 2 things: COMMUNICATION, good or bad, if you can articulate and be honest, you can win over both happy and unhappy customers. And number 2, don't over promise and under deliver. Tell it like it really is.

Quotes:

“Your best defense against anything that happens on the internet is to have a backup of your website.” – Michael Jones

“Never upgrade a live site. There are so many tools out there that you can use to clone a website and put it in a subdirectory, upgrade it there, make sure it all goes well, and then move it over.” – Michael Jones

“If they want you, they're going to get you. The only thing you can do is start playing games with them until they get tired of you and move on to the next victim.” – Michael Jones

Takeaways:

02:29 Website hacks are rarely personal; they're automated attacks targeting content management systems.

04:50 Always manually backup your website before making any significant changes or upgrades.

14:08 Never upgrade a live website without first cloning it to a separate environment.

21:02 Invest in a reliable firewall and ongoing website maintenance to protect your digital assets.

23:17 Cheap, automated malware removal tools can cause more damage by deleting critical website files.

Resources

Sites Assure (Hack Repair)
911 Website Repair (Fixes Broken Sites And Failed Upgrades)

Podcast: Play in new window | Download (Duration: 24:47 — 22.7MB) | Embed

508: The Perfect Client Funnel: Generate New Leads Predictably, Solve Problems, and Make Money From Group Coaching with Healthpreneur Fitness Coach Yuri Elkaim

February 28, 2018

Yuri Elkaim is a nutrition, fitness, and fat loss expert and the NYT bestselling author of The All-Day Energy Diet and The All-Day Fat Burning Diet. A former professional soccer player turned health crusader, he's most famous for helping people who've tried everything to lose weight and get in great shape, with little success, finally achieve breakthrough results. Yuri is on a mission to empower 10 million people to greater health by 2018 by making fit and healthy simple again.

Quotes:

“We went through a whole decade or so where products and info products were a big thing, and the pendulum has swung in the opposite direction now because the more high-tech we get, the more high-touch people are going to want.” – Yuri Elkaim

“As entrepreneurs, our goal is simply to solve problems at a profit. That's pretty much all we do.” – Yuri Elkaim

“Being you is the greatest gift that you can give to others.” – Yuri Elkaim

Takeaways:

02:30 Simplify your business by focusing on solving specific client problems through group coaching, not endless content creation.

06:58 The future of online business is high-touch, personalized services that help clients achieve real results, not generic information products.

17:35 Shift from one-on-one coaching to group coaching to increase your impact, income, and personal freedom.

18:04 Premium pricing works when you can genuinely help clients solve significant problems in a structured, supportive group environment.

26:38 Build a predictable client pipeline using Facebook ads, an automated webinar, and strategy calls to attract and convert high-quality leads.

Resources

Yuri Elkaim (Official Site)
Yuri Elkaim (YouTube)
Yuri Elkaim Energy Greens (Website)
The All-Day Fat-Burning Cookbook: Turbocharge Your Metabolism with More Than 125 Fast and Delicious Fat-Burning Meals (Book)
Yuri Elkaim (Twitter)

Podcast: Play in new window | Download (Duration: 29:21 — 26.9MB) | Embed

507: Build a Business on Purpose and Develop a Systems Mindset: Vision, Mission, Values, Goal Setting and Meetings with Scott Beebe

February 27, 2018

Scott Beebe is the Founder and Head Coach of MyBusinessOnPurpose.com, and the host of the Business On Purpose podcast.

Podcast: Play in new window | Download (Duration: 32:45 — 30.0MB) | Embed

Scott and the BOP team liberate Small Business owners from the chaos of working IN their business and help them get their lives back by articulating and implementing intentional Vision/Mission/Values, Systems and Processes.

Topics of Passion

Business Vision, Mission, and Values Family Vision
Business Systems & Processes...working ON your business, and not IN your business
Finding your "Narrow Brilliance"

Daily Huddle Format

12 week plan
Three goals
Biggest task on plate
"What barriers can I remove to help?"
"Do you need anything from me?"

Friday 9AM Weekly Meeting

A success story related to mission and values
Five core values
Big Wins
Accountability from last week
12 week plan
Action items
Training of new processes (5-8 minutes)
Cap meeting at the deadline

Quotes:

“Where there is no vision and no structure towards that vision, the destination is unclear. Not only do people scatter, but the business owners themselves begin to scatter.” – Scott Beebe

“If you're willing to spend 2 to 4 hours per week working on your business, give it about 6 to 12 months, and you'll have a business that you work on and own instead of a business that owns you.” – Scott Beebe

“Any planning will trump no planning at all, as long as implementation is part of it. Implementation is the key, not necessarily planning.” – Scott Beebe

Takeaways:

06:37 Resistance to business process changes is actually a sign you're moving in the right direction.

17:01 Creating business processes doesn't have to become overwhelming if you organize them systematically.

24:14 Delegation isn't about sitting back, but about multiplying your business's growth potential.

27:19 Implementing a coach's advice fully is crucial; picking and choosing undermines the entire coaching process.

28:04 Writing down your business vision allows you to execute it more effectively.

Resources

My Business on Purpose: Discover Your Vision Story (Free Course)
Business on Purpose Podcast (Podcast)
Loom (Screen Recorder)

Podcast: Play in new window | Download (Duration: 32:45 — 30.0MB) | Embed

506: The One Thing and the Domino Effect: Think Big, Act Small, Get Clarity on Priorities, Time-Block, and Simplify with Geoff Woods

February 26, 2018

Geoff Woods is the Vice President of The ONE Thing and the hosts The ONE Thing podcast which is in the top 5% of all podcasts in the world. After hearing the Jim Rohn quote that "you are the average of the 5 people you spend the most time with" Geoff set out on a mission to surround himself with high level CEOs and successful entrepreneurs. Fast forward just 10 months, Geoff went from employee to entrepreneur, launching a company with the co-authors of the best selling book The ONE Thing. Geoff has been featured in Entrepreneur.com and is on a mission to teach people how to take back control of their time and get clarity on how they want to invest it.

The problem Geoff is solving for us today is how to achieve that "domino effect" in life through aggressive simplicity, getting clarity on priorities, time-blocking, a one page business plan, and, surprisingly, cancelling 50% of his upcoming appointments! Listen in to discover the secrets.

Quotes:

“If doing the most important thing is the most important thing, why would you do anything else?” – Geoff Woods

“Most people go through their days doing all the things that don't really matter and hope to free up time to do the things that matter most.” – Geoff Woods

“80% of your results come from just 20% of your activities. What we teach people to do is to get clarity on their priorities—the few things that, if you knock those dominoes down, would unleash the majority of the growth in any area of your life.” – Geoff Woods

Takeaways:

04:31 Most people waste time on easy, low-impact tasks that provide a quick dopamine hit but don't contribute to meaningful progress.

17:16 Protect your time by interrogating every calendar appointment and be willing to cancel up to 50% of meetings that don't directly support your key objectives.

18:23 80% of your results come from just 20% of your activities, so focus on the most critical tasks that truly move the needle.

21:27 Choose one specific, actionable task each day that, when completed, will make everything else easier or unnecessary.

29:30 When setting goals, think big picture first by imagining your future self and then work backwards to determine current priorities.

Visit The 1 Thing to Use the 4-1-1 Tool

Podcast: Play in new window | Download (Duration: 33:06 — 30.3MB) | Embed

505: Differentiate Yourself in the Marketplace, Provide a Superior Solution and Dial-in Your Ideal Group of Clients with Biohacker and X Gym Founder PJ Glassey

February 23, 2018

PJ Glassey is the founder of X Gyms in the Seattle area, where he invented his own methodology to save time, decrease injury rate and tone muscle instead of bulking it up. PJ spends hours each week studying the current research to further improve the X Gym methods. He has been a guest expert on TV and has hosted his own call-in talk show on KKOL and KVI radio.

PJ has authored many works including local and national media articles and two books on health and fitness. He has also created a workout DVD, "X Gym Workout Protocol #1" designed to introduce non-X Gym clients to the unique concepts he has developed.

PJ has been selected as one of the top fitness bloggers by several different rating sites. He continues to create free content for people through this blog, his partner blog and his various X Gym blogs.

He's here to explain how he goes about solving problems AND finds new business "territory" by getting inside the mind of the prospect and discovering the gap in the marketplace.

Quotes:

“Our goal is health. If they end up getting shredded when they reach optimal health, that's great. But some people don't, and that's fine too.” – PJ Glassey

“We took traditional training and turned it on its head. Instead of focusing on weights, reps, and PRs, we don't care about any of that. We just care about time under tension and controlled movements.” – PJ Glassey

“I certainly encourage people to do whatever is best for them at that point in their life because anything is better than sitting on the couch.” – PJ Glassey

Takeaways:

02:31 Developing a fitness system that saves time, reduces injury risk, and prevents unwanted muscle bulk is crucial for busy professionals.

13:41 Creating a specialized fitness approach for a specific age group can fill a significant gap in the market.

16:41 Building authority through free, research-backed content can attract and retain potential clients.

21:19 Content creation works best when driven by personal passion rather than following current trends.

22:49 Delegating promotional tasks allows creators to focus on generating high-quality content.

Resources

X Gym (West Seattle & Kirkland Personal Fitness Training)
Beege and Peege (Website)
X Gym (YouTube)
X Gym (Facebook)

Podcast: Play in new window | Download (Duration: 26:50 — 24.6MB) | Embed

504: Become Debt Free, Retire Early, Snowball Your Way Out of Debt Using Smart Financial Strategies, and Build a Blog Following with Deacon Hayes

February 22, 2018

Deacon Hayes is the founder of WellKeptWallet.com, a personal finance site dedicated to helping people make money, save money and pay off debt. He has been a contributor for the US News & World Report, Investopedia, Clark Howard and more.

Quotes:

“Saying no now means that we could say yes later in life.” – Deacon Hayes

“At the end of the day, it was very simple. We just needed to increase our income, decrease our expenses, and put every extra penny towards eliminating our debt.” – Deacon Hayes

“It's less about retiring early and more about having financial independence, meaning that you have enough money to do whatever you want, whenever you want.” – Deacon Hayes

Takeaways:

02:10 Paying off debt requires a simple mindset: increase income, decrease expenses, and put every extra penny towards debt elimination.

07:18 Media exposure and organic traffic can create opportunities for business expansion and income generation.

19:15 Building a successful blog takes time, patience, and consistent effort, often with little initial growth.

23:47 Using debt as a lifestyle choice prevents financial freedom and personal growth.

21:22 Strategic financial planning means focusing on one goal at a time and avoiding unnecessary expenses.

Resources

You Can Retire Early (Book)
Well Kept Wallet: Financial Wisdom for Life (Official Site)
Well Kept Wallet Podcast (Podcast)
Debt Free in 18 Months (Course)

Podcast: Play in new window | Download (Duration: 25:35 — 23.4MB) | Embed

503: Amazon Author Secrets: Get Published, Work Backwards, Stay Motivated, and Sell At Least 26,000 Copies with Writing Coach Frank McKinley

February 21, 2018

Frank McKinley is a published author, writing coach, and entrepreneur. He's has sold over 26,000 books and is the Founder of the Tribe Builder's Network. He is passionate about helping writers get published and get their books into the hands of those they're called to help.

Don't wait until things are "at one hundred percent!" Start with a template, discover your process, and let it evolve over time. Get it done through any means possible. Don't let things like a "website" hold you back.

Quotes:

“If you're going to change anything, just change one thing at a time. Don't change everything at once, because then you'll have no idea which element actually made the difference.” – Frank McKinley

“You don't have to put everything you know into one book. It's okay to have one book about one idea.” – Frank McKinley

“The message is really important, so focus on that. Have a big goal that you're pursuing, and let that motivate you and get you going.” – Frank McKinley

Takeaways:

01:24 You don't need a massive online presence to successfully publish and sell books.

05:31 Focus on creating a compelling book cover and description that grabs potential readers' attention.

12:07 Test and adjust your book's keywords and marketing strategies incrementally to improve sales.

17:02 Work backwards by defining your book's goal before starting the writing process.

23:21 Use a consistent writing template to streamline your book creation process and maintain creativity.

Resources

Thriving Writers (Official Site)
Frank McKinley (Twitter)
Frank McKinley (Facebook)

Podcast: Play in new window | Download (Duration: 26:59 — 24.7MB) | Embed

Archive 3: 2018-2020

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