E-Commerce

633: Maximize Customer Lifetime Value: Content Marketing, Automation, Mobile, Social Media and E-Commerce with Your Marketing Superhero Jeffrey Traister

April 26, 2019

Jeff Traister, Your Marketing Superhero, provides digital direct response marketing services, strategy, persuasive copywriting, marketing automation consulting, social media marketing management, WordPress web design and content plus video post-production to companies & industries worldwide.

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Five Trends with Digital Marketing

  1. content marketing: nurturing leads and prospects into customers
  2. marketing automation: conversion, retention, CRM's, e-commerce
  3. mobile marketing: landing pages, texting
  4. social media marketing: interacting with leads to start selling
  5. e-commerce: B2B & manufacturers

Types of Digital Marketing Campaigns

  • lead generation (opt-in, free report)
  • sales conversion (persuade with a sales letter)
  • trust building (whitepaper, success stories)
  • retention campaign (get established clients to buy more)
  • upsells and downsells (cart abandonment, lesser-quantity offers)

Jeff Traister develops direct response marketing strategies for start-up ventures, new product launches and market share expansion. These strategies involve digital media, automation and e-commerce.

Quotes:                                                                                                                                       

“Content marketing is important because the customer life cycle varies from product to product, company to company. Some prospects that enter a company's funnel may not buy right away. So what do you do with that contact? You don't give up.” - Jeffrey Traister

“If you start advertising, that means you're starting to spend money. As soon as you spend money, you need a way to convert that contact, that lead, into a customer.” - Jeffrey Traister

“One of the great things with automation is that we're able to ask questions to gather information about the audience. By doing that, the audience member will have a greater appreciation of the relationship with you.” - Jeffrey Traister

Takeaways:

01:13 Digital marketing requires a multi-channel approach, focusing on content marketing, marketing automation, mobile strategies, social media engagement, and e-commerce expansion.

14:20 Prioritize content marketing across multiple channels to establish trust and credibility with potential customers.

17:08 Focus on nurturing existing customers to maximize business profits, as retention is cheaper and more effective than constantly acquiring new leads.

19:19 Build a complete sales funnel before investing in traffic, ensuring you have a strategic way to convert prospects into customers.

22:50 Use dedicated landing pages with lead magnets instead of sending cold traffic directly to sales pages or homepages.

26:46 Implement marketing automation to ask questions and gather audience information, creating more meaningful customer relationships.

Resources

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602: Data Driven Marketing Using Artificial Intelligence: Hyper-Personalization, Predictive Content, Lead Scoring, Automation and More with Magnus Unemyr

October 5, 2018

Magnus Unemyr is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic.

Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry.

He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant.

Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning’.

Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He’s is also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI.

Quotes:                                                                                                                                   

“Artificial Intelligence or AI can be used in practically every corner of the marketing industry. There are hundreds of marketing technology solutions, or AI-powered marketing, automation, and software solutions, that do all sorts of things from competitive and market intelligence.” – Magnus Unemyr

“There are many different ways even small businesses can make use of AI. In most cases, marketers will just buy some commercial marketing software that already has these capabilities built-in. And the person using these software tools will not even be aware of how those AI algorithms are working at all.” - Magnus Unemyr

“I think the best way of designing the conversation flow of a chatbot is to actually have a manually staffed chat function at first. Once you can harvest conversation logs from the past to understand what kind of questions people mostly ask, we can automate those.” - Magnus Unemyr

Takeaways:

02:42 AI can automate and optimize marketing tasks across multiple channels, from email timing to lead scoring.

07:53 Small businesses can easily adopt AI technologies through existing marketing software with built-in intelligent features.

09:58 Start building chatbots by first manually tracking real customer conversations to understand common questions and interaction patterns.

14:20 AI-powered marketing tools can now predict customer readiness to buy and automatically adjust communication strategies.

26:46 AI technologies are rapidly evolving and will fundamentally transform marketing practices in the coming years.Resources

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538: Seller Labs: Adapt, Transition, Scale, and Become Your Own Next Customer with Brandon Checketts

May 4, 2018

Brandon Checketts has a knack for entrepreneurship. Having created several multi-million dollar companies, including his current project Seller Labs, he has become a leader in the e-commerce SaaS industry. Starting as a weekend project in 2007, he created Bookscouter.com, which has become an indispensable resource for college students and small book businesses alike, as well as being a highly profitable company.

His most recent venture, AO2 Management, Powered By Seller Labs, provides SaaS tools for thousands of Amazon merchants, especially the popular Feedback Genius messaging tool. The company has shown extraordinary growth in 2015, with its clients completing more than 1 billion dollars in Amazon transactions last year, and is recruiting talent from across the United States. With some of Athens, Georgia’s most talented developers, Seller Labs offers customers a unique product that can’t be matched.

Resources

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