Podcast

1489: Beyond the Algorithm: Authentic Networking and Growth on LinkedIn with Natalie Berthe

November 29, 2025

Natalie Berthe is a startup and growth strategist, serial founder, and the author of “Love Your LinkedIn Profile.” Natalie specializes in helping entrepreneurs—from seasoned executives to emerging founders—transform messy, complex professional challenges into clear, actionable solutions. Drawing on over a decade of experience on LinkedIn, she guides clients to optimize their profiles, build credibility, and attract new opportunities without jargon or gatekeeping. Natalie’s approach fuses practical business sense with authentic personal branding, encouraging professionals to tell their true story and network with intention in the digital age. Her latest book, “Love Your LinkedIn Profile: How to Build a Kick Ass Profile, Elevate Your Personal Brand, and Get Results,” is both a practical guide and a call to embrace authenticity online.

In this episode of Marketer of the Day, Natalie shares her journey from early LinkedIn adopter to recognized profile optimization expert. She explores the realities of LinkedIn’s evolving AI-driven algorithm, the impact of authenticity versus “playing to the algorithm,” and the critical role of relationships and nuance on the platform. Natalie uncovers the pitfalls of generic profiles, explains how to optimize for both AI and human connection, and discusses systemic inequities in social media reach. Packed with actionable advice, her insights help listeners cut through overwhelm, craft their unique professional narrative, and take control of their digital presence. You’ll leave empowered to build an authentic profile, engage purposefully, and leverage LinkedIn for real-world opportunities.

Quotes:

“Once you set up your profile properly…and you've got your main content, the only thing you should be doing quarterly is adding whatever you accomplished during the previous quarter.”

“LinkedIn is really about developing conversations and relationships. They're legit... that's why you make more money or find bigger opportunities.”

“If you're speaking to everyone, you're speaking to no one. Build your profile for you—let your authenticity do the attracting and the repelling.”

Resources:

Podcast: Play in new window | Download (Duration: 37:04 — 50.9MB) | Embed

1488: Kettle Pours a Universe: Explore Mindfulness, Creativity, and Interconnectedness to Transform Your Life with Meditation Teacher, Author, and Musician Johnny Scifo

November 28, 2025

Johnny Scifo is an award-winning author, musician, and meditation teacher, renowned for blending neuroscience, spiritual practice, and creative artistry. From touring musician to founder of Yoga Sound School, Johnny has empowered Ivy League students, wellness professionals, and everyday seekers to cultivate awareness, resilience, and self-connection. His unique approach unites Eastern and Western philosophies, encouraging people to be present, embrace experimentation, and honor their interconnectedness. Johnny’s latest work, "The Kettle Pours a Universe," invites readers into a lyrical exploration of mindfulness, creativity, and the beauty of interwoven lives.

In this episode of Marketer of the Day, Johnny discusses his transformative journey, the role of daily habits and mindfulness meditation, and the lessons found in both failure and artistic pursuit. He shares the pitfalls of chasing fleeting trends versus finding authentic creative expression. Johnny offers practical meditation guidance, explains how creativity is a process—not just a product—and highlights why honoring elders and community is central to lasting happiness. You’ll come away inspired to experiment, reflect, and connect more deeply with yourself and others.

Quotes:

“Art is the byproduct of a creative process. If we focus only on the end goal, we get stuck—take a break, reflect, and creativity returns.”

“It’s not about suppressing thoughts, but seeing where your energy is going. Meditation helps you notice, honor, and let go.”

“Interconnectedness—remembering our stories are all woven together—is the lesson that leads to a fuller, happier life.”

Resources:

Podcast: Play in new window | Download (Duration: 32:20 — 44.4MB) | Embed

1487: Maximize Home Service Profits: Deliver Options That Reduce Risk and Boost Sales with Matt Koop

November 27, 2025

Matt Koop, Vice President and Founder of The New Flat Rate, brings decades of experience in home service contracting, having worked his way up from service technician roles in plumbing, electrical, and HVAC. Through deep industry insight and innovation, Matt helps contractors maximize profits, build customer trust, and prevent burnout by adopting modern, proactive service strategies. His company’s automatic presentation systems empower contractors to close jobs faster, provide consistent pricing, and offer premium options that address customers’ long-term needs—not just immediate fixes. Matt’s mission centers on empowering contractors to support their families, maintain stable finances, and do work they are proud of, all while delivering real value to homeowners.

In this episode of Marketer of the Day, Matt shares how the information age changed the home services landscape—forcing contractors to adapt as savvy customers search for answers online and question traditional approaches. He explains the pitfalls of product-focused “good, better, best” options and introduces his proven system for presenting five tailored options for every job, ensuring both customer satisfaction and increased profitability. Matt’s practical stories highlight the importance of proactive solutions, transparent communication, and aligning pricing with true business costs to create stable, thriving businesses that support contractors and their families.

Quotes:

“People want to buy the future. It’s not just about solving a current problem, but about preventing the next one.”

“In a confused mind, the answer is always no. Our job isn’t just to educate, but to present options customers can understand and choose confidently.”

“What got you here won’t get you there. Contractors must adapt to today’s market and rethink how they deliver value.”

Resources:

Podcast: Play in new window | Download (Duration: 36:29 — 50.1MB) | Embed

1486: Live Without Regrets: Build Resilience and Lead with Authenticity with Leadership Coach Ali Cammelletti

November 26, 2025

Ali Cammelletti, founder of SparkYourMindset.com, brings over 30 years of experience in hospitality, leadership, and sales. She helps business owners and leaders build resilience, strengthen team culture, and improve performance through mindset work, coaching, and team-building programs. With a focus on balance, organization, and emotional intelligence, Ali teaches leaders how to stay motivated, market consistently, and avoid burnout while creating the life and business they truly want. Her philosophy centers on living without regrets and taking action today instead of waiting for the “right time.”
In this episode of Marketer of the Day, Ali shares how entrepreneurs can stay grounded, embrace both their masculine drive and feminine empathy, and lead with intention. She talks about the importance of structure, color-coded time blocking, manifesting goals, and continuous learning. You’ll learn how to balance discipline with self-care, lead with authenticity, and align your mindset with your mission so you can grow your business and your life with purpose.

Quotes:

“You can’t fake manifesting. You have to believe it in your heart, set your goals, and take action. People can see right through anything that isn’t real.”

“Not everybody’s strength is to be an entrepreneur. It takes patience, resilience, and a willingness to keep marketing yourself even when you’re tired.”

“When I am my true, authentic self and let things flow, the right opportunities show up. You can’t put a dollar amount on every interaction.”

“I live without regrets. Life is short, and it’s up to us to execute in a way that honors who we are and lets us experience what truly matters.”

Resources:

Podcast: Play in new window | Download (Duration: 30:19 — 41.6MB) | Embed

1485: From Quiz Funnels to Agentic AI: Build Personalized Systems that Sell for You with Business Strategist Maeve Ferguson

November 25, 2025

Maeve Ferguson is a business strategist and creator of The Client Engine, a proven system that helps authors, coaches, and consultants transform their intellectual property into high-converting diagnostic funnels. She guides experts to turn their ideas into assets that prequalify leads, personalize marketing, and generate high-ticket sales automatically. Maeve shares how customized experiences help businesses stand out amid generic AI content and noisy online competition. Her system allows business owners to focus on their strengths while using automation to drive results.

In this episode of Marketer of the Day, Maeve explains how diagnostic funnels use personalized questions and data to collapse the “know, like, and trust” factor into minutes. She reveals how agentic AI tools analyze sales data, improve copy, and even scout speaking opportunities by syncing with a calendar. Listeners will learn how to replace outdated lead magnets with dynamic, self-optimizing systems that attract ideal clients. Maeve also discusses how her team helps experts scale impact through automation that remembers, nurtures, and sells for them.

Quotes:

“When you personalize every step of the journey, your leads stop feeling sold to and start feeling understood. That’s where real conversion begins.”

“AI isn’t here to replace your message. It’s here to amplify it, but only if you feed it the right strategy and structure.”

“A quiz or diagnostic isn’t just a marketing trick. It’s a mirror that shows your audience exactly what they need and how you can help.”

“Most entrepreneurs chase leads. Smart ones build systems that attract, nurture, and convert automatically.”

Resources:

Podcast: Play in new window | Download (Duration: 29:26 — 40.4MB) | Embed

1484: Mercy Moments: Rekindle Your Passion for God and Build a Life of Lasting Faith with Pastor and Author Brian Kinsey

November 24, 2025

Brian Kinsey has spent over 50 years guiding people toward a deeper connection with God. As a pastor, life coach, and author, he brings clarity and structure to spiritual growth through daily devotion. In his book Mercy Moments: 40 Days to Rekindle Your Passion for God, he introduces a simple daily plan called the “Rule of Five,” built around reading, praying, writing, speaking, and acting on God’s Word. He shows how small, consistent steps transform lives by helping believers experience God’s mercy and discover their purpose.
In this episode of Marketer of the Day, Brian shares how daily discipline leads to lasting transformation. He explains why 40 days is the ideal time to build a spiritual habit and how mercy, not perfection, sustains faith. Drawing from his decades in ministry and mentorship, Brian encourages listeners to move beyond inspiration into practical action—helping others, showing mercy, and focusing on the future rather than the past.

Quotes:

“You are one prophetic word away from your breakthrough and deliverance.”

“If you’ll meet God every day, He will show you how to live the life you were meant to live.”

“Passion fades when life hits hard, but mercy rekindles the fire.”

“Your identity is not your past. Your identity is your future.”

Resources:

Podcast: Play in new window | Download (Duration: 37:16 — 51.2MB) | Embed

1483: Magic Mines: Discover the True Meaning of Love Beyond Appearances with Poet and Disability Advocate Mandeep Lotta

November 23, 2025

Mandeep Lotta is a Kenyan-born poet and author who overcame physical impairment and blindness to share a message of compassion and human connection through his poetry collections Magic mines: The Treasure of Love. His work explores how love is often misunderstood and commodified, reminding readers to slow down, understand one another, and let love grow naturally. Through his personal story of resilience, he shows how disability does not define one’s capacity to inspire and create meaning.
In this episode of Marketer of the Day, Mandeep discusses how life experiences, pain, and perseverance shape his poetry and worldview. He shares insights on the misconceptions people have about relationships, the importance of openness and communication, and how ambition fuels purpose even through hardship. His journey encourages listeners to embrace their vulnerabilities, own their stories, and find fulfillment through empathy and creativity.

Quotes:

“Love grows when you give it time and space to breathe.”

“I own my blindness. It’s not a weakness; it’s my identity.”

“Life is the vehicle. Ambition is the fuel.”

“When you open up, you give others permission to do the same.”

Resources:

Get "Magic Mines: The Treasure of Love" on Amazon

Podcast: Play in new window | Download (Duration: 24:53 — 34.2MB) | Embed

1482: Garden for Everyone: Create a Calming, Productive Space and Gain Confidence with Author and Gardening Enthusiast Susan Bernauer

November 22, 2025

Susan Bernauer, author of Gardener’s Journal: Journey into the World of Gardening, shares how anyone can begin growing plants, whether on a small balcony or in a large backyard. She explains that gardening is less about expertise and more about curiosity, patience, and observation. Her book offers practical guidance for beginners, covering seed starting, soil care, composting, and how to record plant notes to remember what works year after year. She emphasizes that gardening can be both educational and therapeutic, helping people reconnect with nature and relieve stress.
In this episode of Marketer of the Day, Susan talks about how gardening evolved from a childhood pastime into a lifelong passion focused on shade gardens and succulents. She explains how to choose plants that fit your space and lifestyle, avoid common mistakes, and turn your gardening into a creative project instead of a chore. Her spiral-bound version of the Gardener’s Journal even allows you to cut out pages and create a custom notebook to track your plants, making it a hands-on guide for personal growth through gardening.

Quotes:

“If you’re caring for a plant, you’re already a gardener. It’s about learning and trying, not perfection.”

“Gardening is a journey. Even advanced gardeners don’t know everything. You learn through trial and error.”

“When life gets stressful, working in the garden helps you relax and reconnect with yourself.”

“Write down what works for you. Next year, you’ll be ahead instead of starting over.”

Resources:

Podcast: Play in new window | Download (Duration: 22:34 — 31.0MB) | Embed

1481: Mobile Home Park Investment: Build Recession-Proof Wealth and Passive Income with Real Estate Investor Brad Johnson

November 21, 2025

Brad Johnson, co-founder of Vintage Capital and host of The Alternative Investor podcast, left traditional real estate to focus on mobile home parks, a niche that has brought him over $3.3 billion in closed deals. His approach centers on creating recession-resilient, tax-efficient investments that also add value to communities through affordable housing. By bringing professional management and capital to underperforming properties, Brad helps improve neighborhoods while generating consistent investor returns. His experience highlights the importance of understanding supply and demand, managing risk, and focusing on stable, long-term growth rather than short-term speculation.
In this episode of Marketer of the Day, Brad shares the principles that drive his success in real estate and business. He explains how to identify the right markets, avoid red flags such as flood zones and volatile economies, and invest with a focus on downside protection. Brad also talks about lessons from his own setbacks, the importance of diversification, and how calculated risk-taking leads to lasting success. He emphasizes focus, endurance, and reverse engineering your goals to design a life and career that compounds in value over time.

Quotes:

“Not taking any risk is actually a giant risk, because you can live a very mediocre life if you don’t take any risk.”

“We focus on not making mistakes, because the upside in this space takes care of itself.”

“If you feel about 70% ready, that’s usually the time to move forward. Waiting for perfection just slows you down.”

“Focus and endurance win over time. The longer you can stay in the game, the more powerful compounding becomes.”

Resources:

1480: Caregiver as a Minister: Transform Life and Faith Through Compassion and Empathy with Author and Certified Nursing Assistant Eduardo Advincula

November 20, 2025

Eduardo Advincula, author of King Jesus Christ, Nursing Assistant: My Life Story as a Caregiver, shares the profound journey of his 31-year career as a certified nursing assistant, highlighting faith, resilience, and compassion. Surviving the COVID-19 frontline and a major heart attack, he reflects on how these experiences deepened his spirituality, strengthened his empathy, and solidified his commitment to caregiving. Eduardo emphasizes that caregiving is not just a job but a ministry, where kindness, empathy, and gratitude transform lives, both for patients and caregivers.

In this episode of Marketer of the Day, Eduardo discusses the lessons he’s learned from patient care, his reflections on the challenges of frontline work during the pandemic, and the importance of prayer, journaling, and mindfulness. He shares how feedback from readers and viewers inspired him to continue writing, acting, and advocating for caregivers. Eduardo encourages younger caregivers to embrace empathy, love, and dedication, reminding listeners that their work is both meaningful and sacred in the eyes of God.

Quotes:

"Caregiving is never easy, but with God's help, I strive to give my best to every patient, regardless of who they are or where they come from."

"Empathy is the most powerful tool a caregiver can have; it allows us to understand and connect with those we serve."

"Surviving COVID and a major heart attack reminded me that life is precious, and my calling to care for others is far from over."

"Caregiving is not just a profession; it is a ministry where compassion, kindness, and commitment define the work we do."

Resources:

Podcast: Play in new window | Download (Duration: 31:00 — 42.6MB) | Embed

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