Podcast
1468: Turn PPC Into a Growth Engine: Scale Brands Beyond $50M Revenue with Marketing Expert Karly Scott
Karly Scott, Manager of Client Services at Logical Position, leads an enterprise-level PPC strategy focused on sustained growth, experimentation, and brand impact. In this episode, she explains how Logical Position supports brands from small startups to those generating over $50 million by managing PPC, Amazon, email, and social media campaigns. The agency’s success comes from its strong relationships with partners like Google and Meta, its people-first culture, and its focus on data-driven marketing that adapts to the fast-changing AI-driven landscape.
Karly highlights that effective digital marketing requires patience, testing, and diversification across multiple platforms. She shares how one client, Cushion Lab, scaled from $15,000 in ad spend to millions in sales through experimentation and a multichannel strategy. She also urges businesses to invest in creative content and video, emphasizing that consumers now trust YouTube and visual media during research. Her message is clear: if your digital presence isn’t optimized across AI, SEO, and paid media, you’re missing opportunities to be seen when it matters most.
Quotes:
“Marketing is so centered in math and data and numbers. I went into that industry thinking one thing and came out very, very different.”
“If you’re unwilling to take some risks when it comes to digital advertising, you’re going to quickly fall behind.”
“If you aren’t there during the research phase, you sure as heck are not going to be there during the purchasing phase.”
Resources:
Podcast: Play in new window | Download (Duration: 30:36 — 42.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1467: X-Rays of Little Hopes: A Story of Faith, Hope, and Courage to Start Anew with Author Mercylyn B. Odibo
Mercylyn Odibo, author of X-Rays of Little Hopes, opens up about her powerful journey from heartbreak to healing and creative purpose. Once unsure if her book would ever be published, she now celebrates a story that connects faith, love, and human resilience. Her novel centers on Prue, a woman who experiences betrayal, disillusionment, and profound loss before rediscovering herself and her faith. Through Prue’s eyes, readers witness the pain of misplaced trust, the desperation to be loved, and the beauty of rebuilding after devastation. The story reflects Mercylyn’s desire to help others who have felt broken find meaning, courage, and hope again.
In the episode, Mercylyn explains how X-Rays of Little Hopes was born from her longtime habit of journaling and her passion for storytelling. She began with the title itself, which symbolized how even the tiniest spark of hope can light the darkest moments. The novel took years to shape, combining her own reflections with the experiences of others who inspired her. She wanted to write something more than a simple romance, creating a story that tackles real emotions and social issues—betrayal, loss of trust, false expectations in relationships, and the danger of ignoring red flags for the sake of love. The result is a faith-based novel that feels genuine and relatable, not preachy. While rooted in Christian values, it is also designed for readers who want a good story about imperfect people finding redemption.
Quotes:
“The best, most beautiful thing anybody can do for themselves is be who they are. Love yourself and do the best you can.”
“There’s always a yes for every no, and not giving up is key.”
“Don't let anyone define who you are... Pray every day, because good things come out of something bad.”
Resources:
- X-rays of Little Hopes are available on Amazon
- Follow Mercylyn Odibo on Facebook
- Discover more of Mercylyn’s inspiring stories
Podcast: Play in new window | Download (Duration: 30:23 — 41.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1466: Influence with a Heart: Write a Book That Attracts Clients and Grows Your Business with Author and Business Coach Ben Gioia
Ben Gioia helps entrepreneurs write high-quality, client-attracting books in just five weeks using his “Influence with a Heart” method. He shows busy professionals how to stay productive without burnout, even with just 20 minutes a day. He recently completed his fifth book and launched the “Five Week Draft” course to guide others through rapid, effective writing.
Ben highlights why experts often struggle to finish their books: imposter syndrome, outdated publishing beliefs, and emotional resistance. He focuses on writing with a clear goal—to attract clients and create opportunities. He demonstrates this with a story of how a book cover alone secured a Fortune 100 consulting project. His approach blends empathy, purpose, and consistency, helping authors connect with readers and turn their books into a driver of business growth.
Quotes:
“You don’t have to wait until your book is finished to start getting clients and partners.”
“There are virtually no barriers to publishing a book today. The only barrier is ourselves.”
"If you talk to your ideal clients while writing, your book will not fail."
Resources:
- Connect with Ben Gioia on LinkedIn
- The Influence With A Heart Method: How To Position Yourself As An Expert, Authority, or Thought Leader by Writing Your Book So You Can Do More Good For More People With Your Business
Podcast: Play in new window | Download (Duration: 31:38 — 43.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1465: Scale Property Success: From Rookie Deals to Global Brand Growth with Real Estate Entrepreneur Justin Nimergood
Justin Nimergood dives deeper into the strategies that fueled his transition from corporate sales to real estate leadership. He discusses how to identify high-value opportunities, delegate effectively, and structure a team that can operate independently while still delivering exceptional results. His approach emphasizes efficiency, letting him focus on activities that drive revenue while empowering his agents to succeed on their own.
The episode also explores the mindset shifts required to scale a business sustainably. Justin shares how he avoids common pitfalls like the founder’s trap, builds a strong company culture, and leverages technology and social media to amplify reach and influence. Listeners will walk away with actionable tactics for growing a resilient business, creating a clear vision, and positioning themselves as leaders in their industry.
Quotes:
“If it’s not a commission-generating activity, I don’t do it.”
“Build a team so strong you can step away and the business thrives.”
“You have to seek outside help to scale your business.”
Resources:
- Follow Justin Nimergood on Instagram
- Connect with Justin Nimergood on LinkedIn
- Live Life From The Inside Out ALWAYS
Podcast: Play in new window | Download (Duration: 25:54 — 35.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1464: Fight Misinformation: Verify Content and Build Trust with AI Credibility Expert Dan Nottingham
Misinformation is a growing problem, with most Americans worried about the reliability of online information. Dan Nottingham created Mi Credible.ai to help people navigate this landscape by providing a credibility score for statements. The tool uses multiple AI models to objectively analyze sources, offering a numerical score and an explanation so users can assess the accuracy of their content before sharing it. This approach helps reduce bias, promotes informed communication, and gives businesses and individuals a measurable way to maintain trust and credibility online.
Mi Credible.ai can be used for business, social, and casual purposes, from validating marketing content to settling debates among friends. Users can input any statement to check its accuracy and receive a clear score, making credibility a key performance indicator. Nottingham envisions a future in which AI tools like this serve as impartial editors, helping people navigate misinformation with confidence. The platform is currently browser-based, with mobile apps in development, and encourages users to try it themselves to see how it can improve communication and decision-making.
Quotes:
“Everyone is a publisher, but not everyone is an editor. That’s where credibility tools come in.”
“Credibility shouldn’t be a buzzword; it should be a KPI for your business.”
“It’s not enough to be right—you have to persuade.”
Resources:
Podcast: Play in new window | Download (Duration: 25:21 — 34.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1463: Demystify Personal Injury: Build Trust and Navigate Claims with Attorney Ryan Schwartz
Are you overwhelmed by legal confusion or facing battles that feel impossible? Attorney Ryan Schwartz of Schwartz Trial Law LLC shares how he built a client-focused practice in Georgia, handling personal injury cases ranging from car accidents to daycare injuries. He discusses his journey from criminal defense to personal injury, common client misconceptions, and the importance of demystifying the legal process. Ryan emphasizes direct client access, building trust, and educating clients on every step to maximize case outcomes.
In this episode, Ryan and host Robert Plank explore the realities of the legal industry, the emotional challenges clients face, and how empathy and honest communication make all the difference. Whether you need legal representation or insight on running a service business with integrity, this episode provides clarity, actionable advice, and reassurance that with the right advocate, you are not alone.
Quotes:
“Clarity beats complexity every time. Confused clients make mistakes. My job is to demystify the process and walk with you.”
“You can’t snap your fingers and get a big settlement overnight. Consistent treatment and realistic expectations are crucial.”
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Resources:
Podcast: Play in new window | Download (Duration: 20:52 — 28.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1462: What the Hell Just Happened: Navigating Grief and Finding Strength After Loss with Author Tamara L. Miller
Tamara Miller returns to share insights from her life after losing her husband of 58 years, a journey she chronicles in her book, “What the Hell Just Happened.” She speaks openly about how grief forced her to manage everything from daily household tasks to deep, existential questions. Along the way, she discovered unexpected strength, humor, and purpose. Tamara highlights the healing power of storytelling, the support of community, and the value of being prepared, offering guidance that has helped many navigate their own losses.
Blending practical advice—such as estate planning and basic home maintenance—with candid emotion and wit, Tamara reminds listeners that grief can linger. Staying active, reinventing yourself, and supporting others are essential steps forward. Whether you are grieving, planning for the future, or seeking inspiration, her insights provide comfort, connection, and hope.
Quotes:
“You’re going to grieve forever, and that’s okay. But don’t make that your life—this is your journey now.”
“I threw humor in because I didn’t want someone to read my book and say, ‘Boy, is that depressing! ”
"No matter how much you prepare, you’ll never be fully ready for loss."
Resources:
Podcast: Play in new window | Download (Duration: 36:47 — 50.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1461: Ignite the Gift You Are: Core Strategies to Activate Your Passion, Influence, and Prosperity, with Author and Coach Gary Acevedo
Most people doubt themselves, get stuck in self-criticism, or underestimate the gifts they have to offer. What if your most significant “problem” was actually your greatest strength? What if inner transformation could unlock hidden gifts, boost your success, and help you change the lives of those around you? Meet Gary Acevedo, acclaimed retreat leader, best-selling author, and creator of The Awakening. In this episode, Gary reveals how to break out of old habits, rewire your subconscious, and realize that “there’s nothing wrong with you”—only untapped gifts waiting to shine.
Gary shares breakthrough experiences from his decades of leadership retreats, stories of Olympic athletes and Fortune 500 leaders, and transformative strategies you can use today. You’ll discover how to turn setbacks into stepping stones, why emotional safety is the key to growth, and the “sweetheart message” behind every so-called negative behavior.
Whether you’re a coach, executive, parent, or someone seeking more joy and purpose, this episode will inspire you to ignite the gift you are.
Quotes:
“Our greatest struggles are doorways to our greatest gifts.”
“There’s nothing wrong with you—only gifts you haven’t awakened yet.”
“True change happens when you feel safe enough to try something new.”
Resources:
- Connect with Gary Acevedo on LinkedIn
- Follow Gary Acevedo on Facebook
- Ignite the Gift You Are: 7 Master Keys to Awaken Your Passion, Power and Profits on Amazon
Podcast: Play in new window | Download (Duration: 31:34 — 43.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1460: Marketing Domination: The Proven Framework for Attracting and Converting Customers with Brand Narrative Coach Sean Garner
Sean Garner, a marketing expert for local service businesses, helps companies dominate their industries through a combination of strategy, sales funnels, SEO, and StoryBrand messaging. He emphasizes that success requires both mastery of your craft and a growth mindset, not just flashy marketing tactics. Garner uses a “Marketing Domination Framework” to build, fill, and optimize sales funnels, turning skilled professionals into recognized industry leaders while capturing and nurturing leads effectively.
In this episode of Marketer of the Day, Garner advocates for service-based businesses to leverage video podcasts as a content strategy, repurposing them into blogs, social posts, and emails to maximize reach and authority. He emphasizes that strong marketing starts with the right words and messaging that address customer needs, rather than relying on logos or superficial branding. By highlighting the importance of systems like sales funnels and SEO, he shows how proper implementation can turn skilled professionals into recognized industry leaders. Garner stresses taking action, noting that knowledge alone is useless without execution, and invites businesses to work with his agency at seangarner.co for tailored, high-impact marketing support.
Quotes:
"Marketing doesn’t start with logos or flashy visuals. It starts with words that speak directly to your customer’s needs and problems. When you master that, everything else becomes easier."
"Knowledge alone won’t grow your business. You need systems, execution, and consistency. Without action, even the best ideas stay useless."
"A strong sales funnel is more than a tool—it’s a framework that turns skilled professionals into recognized leaders in their industries while capturing and nurturing leads effectively."
"Video podcasts are a goldmine for service-based businesses. Repurpose them into blogs, emails, and social posts to expand reach, build authority, and connect with your audience in multiple ways."
Resources:
- Connect with Sean Garner on LinkedIn
- Follow Sean Garner on Facebook
- Marketing Agency for Local Service Business Owners Who Want to Dominate Online
Podcast: Play in new window | Download (Duration: 32:26 — 44.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
1459: Turning AI into ROI: How to Unlock Creativity and Scale Through Smart Automation with Innovation Strategist Pete Sena
Pete Sena, founder of Digital Surgeons and a tech strategist with experience at Lego, Microsoft, and Unilever, shares how service businesses can become AI-first and achieve SaaS-like margins. He emphasizes starting with existing business practices, leveraging AI to automate repetitive tasks, and using experimentation to understand AI’s capabilities. Sena introduces practical strategies to integrate AI without disrupting operations and highlights the mindset shift needed to see AI as a productivity and growth catalyst rather than a threat.
In this episode of The Marketer of the Day Podcast, Pete shares practical strategies for applying AI in everyday business operations. He covers ways to automate research, streamline content creation, and prototype new ideas quickly. Pete emphasizes hands-on experimentation and iterative learning, showing listeners how even small teams can use AI to improve efficiency, increase quality, and free up time for strategic decision-making. His approach highlights clarity, alignment, and human oversight, helping businesses turn ideas into actionable workflows.
Quotes:
“AI can either replace you or unlock new levels of success—mindset matters.”
“Start with what your business already does well, then layer AI to amplify it.”
“Clear communication with AI is key—avoid ‘work slop.’'
Resources:
Podcast: Play in new window | Download (Duration: 37:00 — 50.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
