Podcast

1496: How AI Changes Ecommerce: Deliver Personalized Experiences, Increase Conversions, and Scale Customer Engagement with Luca Borreani

December 6, 2025

Luca Borreani is the co-founder and CMO of ZipChat.ai, a leader in conversational AI that transforms every e-commerce chat into a revenue opportunity. Driven by a passion for digital marketing and innovative automation, he empowers brands to recover abandoned carts, convert browsers into buyers, and provide 24/7 multilingual support. Luca’s expertise includes agentic AI, customer journey optimization, and the creation of scalable, value-driven e-commerce experiences for stores of any size.

In this episode of Marketer of the Day, Luca Borreani joins Robert Plank to demystify agentic AI in e-commerce and how merchants can use ZipChat.ai to automate support, increase conversions, and delight customers on platforms from Shopify to WooCommerce. Luca reveals how smart automation and instant, context-aware responses unlock missed sales, eliminate friction from business hours, and cater to an international customer base. The discussion covers practical integration tips, evolving AI capabilities, the value of early adoption, and why focusing on customer experience leads to long-term growth. Listeners will discover actionable ways to get started with agentic AI without complex workflows and to stay ahead in the rapidly changing world of digital commerce.

Quotes:

“With AI, you unlock sales opportunities even when your team’s offline conversations happen in any language, any time.”

“Agentic AI doesn’t just answer questions; it takes action, like creating custom coupons and adapting in real time to customer needs.”

“The longer you use AI, the greater your competitive advantage; it’s compounding technology that keeps getting smarter.”

Resources:

Podcast: Play in new window | Download (Duration: 27:16 — 37.5MB) | Embed

1495: Expand Your Business with Podcast Guests: Forge Connections, Generate Leads, and Enhance Your Brand with Senior Client Account Manager Kristen Nolan

December 5, 2025

Kristen Nolan is a senior client account manager at Interview Valet and a podcast matchmaker celebrated for helping clients transform podcast interviews into strategic revenue engines. Passionate about building authentic connections, she empowers entrepreneurs, authors, and brands to leverage podcast guesting as a powerful marketing tool—even for introverts and those new to the medium. Kristen’s expertise spans client preparation, relationship building, and maximizing podcast appearances for both reach and genuine impact.

In this episode of Marketer of the Day, Kristen Nolan joins Robert Plank to reveal the art and science of successful podcast guesting. She explains why preparation—such as audience research and episode review—is key, and how focusing on helping the host’s audience unlocks more value than self-promotion. Kristen discusses strategies for shy guests, the importance of promoting and repurposing podcast appearances, and how real business growth comes from nurturing authentic, long-term relationships. Listeners will gain actionable tips for being better guests, keeping connections alive after the show, and using podcasting as a strategic, rewarding part of their brand’s growth.

Quotes:

“The best podcasts sound like two people in a coffee shop having a simple conversation.”

“Don’t just rattle off your resume—provide value for the audience.”

“Hosts love when you promote their episode—if you do, they’ll promote it more too.”

Resources:

Connect with Kristen Nolan on LinkedIn

Podcast: Play in new window | Download (Duration: 27:15 — 37.4MB) | Embed

1494: Beat Stage Four Melanoma: Navigate Clinical Trials and Advocate for Your Health with Survivor and Patient Advocate TJ Sharp

December 4, 2025

TJ Sharpe is a stage four melanoma survivor, nationally known patient advocate, keynote speaker, digital health technologist, and consultant to the life sciences industry. Drawing from personal experience and his work in clinical research, TJ empowers healthcare and pharma organizations to prioritize patient-centric approaches to trials, communication, and support. He shares his story to inspire others facing adversity and to promote transformative improvements in healthcare.

In this episode of Marketer of the Day, TJ Sharpe joins Robert Plank to recount his journey from being diagnosed with melanoma in his twenties, through a life-threatening recurrence that led him to cutting-edge clinical trials, to his eventual recovery and the launch of his advocacy career. TJ details his navigation of the medical system, the emotional and logistical challenges faced by patients, and how gratitude and support systems are as important as medical interventions. The discussion spotlights the importance of accessible, transparent information, and patient empowerment within clinical research. TJ also describes his consulting work to help organizations incorporate patient voices and streamline drug development for the benefit of all.

Quotes:

“If you don't know all your options, you're not making the most informed choice for you.”

“Finding your ‘ninja’—that support person—makes all the difference in getting through a cancer journey.”

“It's not just about surviving cancer, it's about making a difference for millions more who will walk this path.”

Resources:

Podcast: Play in new window | Download (Duration: 37:09 — 51.0MB) | Embed

1493: Stress Is a Signal: How to Reduce Anxiety, Reclaim Energy, and Thrive with Ayurvedic Doctor and Wellness Coach Sweta Vikram

December 3, 2025

Sweta Vikram is a renowned international speaker, best-selling author of 14 books, Ayurvedic doctor, award-winning entrepreneur, certified grief coach, trauma-informed yoga teacher, and adjunct professor. Drawing from ancient Ayurvedic wisdom and modern science, Sweta guides high achievers, leaders, and creative professionals to manage stress, address grief, and reclaim true energy and balance—empowering them to thrive with intention and joy. Through her coaching, books, and media appearances, she has become a trusted resource for holistic transformation, blending mindfulness, resilience, and practical lifestyle shifts for lasting well-being.

In this episode of Marketer of the Day, Sweta and Robert Plank explore how stress, overwhelm, and unaddressed grief impact performance, relationships, and personal health. Sweta shares her personal journey—including her own health crisis from sleep deprivation—and invites listeners to rethink what “healthy” means, to embrace change, and to use small, evidence-based Ayurvedic practices to reconnect with their bodies and minds. Discover the power of mindful rest, redefining traditions, and tapping into your childlike joy—even amid life's challenges. This practical discussion includes how grief shows up in many forms, the importance of customized self-care, and how to prioritize joy and adaptability, especially during stressful seasons.

Quotes:

“A little bit of stress can motivate us, but when it turns chronic, that’s when life feels overwhelming.”

“Most people have forgotten how great it feels to feel good—they mistake constant discomfort for normal.”

“Redefine what holidays and traditions mean to you; change is the essence of life.”

Resources:

Podcast: Play in new window | Download (Duration: 28:53 — 39.7MB) | Embed

1492: Tame the Inner Bully: Build Confidence, Emotional Control, and Resilience with Mindset and Leadership Coach Jeanie Cisco Meth

December 2, 2025

Jeanie Cisco Meth is a dynamic speaker, best-selling author, and resilience coach known for her passion in helping others conquer bullying and develop true self-confidence. Having turned her own struggles with bullying, illness, and adversity into powerful lessons, Jeanie now empowers individuals and organizations—including schools, police, and the military—to implement bully-proofing strategies that foster authenticity, personal growth, and a positive mindset. Through her speaking, coaching programs, and book "Bully Proofing You," she has inspired countless people to break negative cycles, develop emotional awareness, and transform obstacles into stepping stones for lasting success.

In this episode of Marketer of the Day, Jeanie returns to discuss her journey from classroom teacher and military veteran to founder of a coaching program that trains others in bully-proofing. She shares how her approach involves not just addressing bullying directly, but also empowering individuals to understand and regulate their emotions, reframe negative experiences, and create planned responses rather than reactive outbursts. Jeanie draws a clear distinction between discipline and bullying, emphasizes the importance of emotional intelligence, and explains how healing personal triggers can diffuse power dynamics in bullying situations. Listeners will hear real-life transformations and gain practical tools to build resilience, confidence, and purpose.

Quotes:

“A bully is someone who tries to intimidate or control through body language, words, or actions. Once it becomes physical, that’s assault—and that’s a different issue entirely.”

“Bullying is rarely about you—it’s about the other person’s pain. If you heal your emotional triggers, you can respond with purpose instead of reacting from hurt.”

“There’s a fine line between discipline and bullying. Discipline calls out wrong behavior in love and truth; bullying attacks the person for being themselves.”

Resources:

Podcast: Play in new window | Download (Duration: 28:06 — 38.6MB) | Embed

1491: The Rise of Humanness: Mastering AI, Uncertainty, and Personal Growth with Author and Coach Michael Schindler

December 1, 2025

Michael Schindler is a visionary strategist, acclaimed author, and high-performance coach recognized for empowering leaders and organizations to thrive in the age of AI. As the creator of the VUCA Max system and author of "The Rise of Humanness," Michael blends science, coaching, and authenticity to help people harness clarity, adaptability, and personal mission in a rapidly evolving world. His programs have guided over 7,000 individuals—veterans, business leaders, and those in transition—toward greater self-mastery, resilience, and transformational growth.

In this episode of Marketer of the Day, Michael shares his philosophy on using AI as a collaborative tool for strategic planning and personal advancement. He details the importance of mastering your "human operating system"—gaining clarity mentally, physically, spiritually, relationally, and financially—before layering on external success strategies. Michael demystifies common fears about AI, advocates for a balanced, mindful approach, and explains how meaningful growth starts with micro-wins and authentic self-reflection. Listeners will discover practical frameworks to navigate uncertainty, challenge self-limiting beliefs, and elevate their life and leadership in the AI era.

Quotes:

“AI should be your assistant, not your replacement. Use it to stimulate your thinking, but always bring your human authenticity and discernment.”

“You cannot program success on a dysfunctional human operating system. Start by clarifying what it means to be you in five areas: mind, body, spirit, relationships, and finances.”

“Transition hits us all differently. If you feel that emptiness, it's time to address your own operating system and get clarity.”

Resources:

Podcast: Play in new window | Download (Duration: 26:53 — 36.9MB) | Embed

1490: How to Live the Abundant Life: Mindset, Purpose, Giving, and Spiritual Fulfillment with Author and Consultant Carl Grant

November 30, 2025

Carl Grant III is an author, consultant, and speaker known for helping people and organizations unlock fulfillment through mindset, generosity, and purpose. As the creator of initiatives like the High Tech Prayer Breakfast and South by Southwest Sunday Service, and as a highly sought-after business development coach, Carl has empowered thousands to shift focus from self-centeredness to helping others. In “How to Live the Abundant Life,” Carl draws from years of experience—spanning personal trial, spiritual transformation, and business leadership—to provide a practical, inspiring blueprint for those seeking meaning, joy, and authentic success.

In this episode of Marketer of the Day, Carl explores what “abundance” means beyond finances, emphasizing how true fulfillment comes from helping others, finding and living your purpose, and embracing both spiritual and personal growth. He discusses overcoming failures, controlling your mindset, and changing negative thought patterns. Carl reveals how adversity and generosity fuel personal transformation, shares lessons learned from his faith journey, and offers actionable steps for listeners to shift from taking to giving—at home, at work, and in the community.

Quotes:

“Abundance isn’t about more stuff—it’s enjoying life fully by pouring into others and stepping into your purpose.”

“You have to take your mind off yourself. True transformation starts when you focus on helping others.”

“Giving without expecting anything in return creates more blessings and opportunities than you can imagine.”

Resources:

Podcast: Play in new window | Download (Duration: 30:29 — 41.9MB) | Embed

1489: Beyond the Algorithm: Authentic Networking and Growth on LinkedIn with Natalie Berthe

November 29, 2025

Natalie Berthe is a startup and growth strategist, serial founder, and the author of “Love Your LinkedIn Profile.” Natalie specializes in helping entrepreneurs—from seasoned executives to emerging founders—transform messy, complex professional challenges into clear, actionable solutions. Drawing on over a decade of experience on LinkedIn, she guides clients to optimize their profiles, build credibility, and attract new opportunities without jargon or gatekeeping. Natalie’s approach fuses practical business sense with authentic personal branding, encouraging professionals to tell their true story and network with intention in the digital age. Her latest book, “Love Your LinkedIn Profile: How to Build a Kick Ass Profile, Elevate Your Personal Brand, and Get Results,” is both a practical guide and a call to embrace authenticity online.

In this episode of Marketer of the Day, Natalie shares her journey from early LinkedIn adopter to recognized profile optimization expert. She explores the realities of LinkedIn’s evolving AI-driven algorithm, the impact of authenticity versus “playing to the algorithm,” and the critical role of relationships and nuance on the platform. Natalie uncovers the pitfalls of generic profiles, explains how to optimize for both AI and human connection, and discusses systemic inequities in social media reach. Packed with actionable advice, her insights help listeners cut through overwhelm, craft their unique professional narrative, and take control of their digital presence. You’ll leave empowered to build an authentic profile, engage purposefully, and leverage LinkedIn for real-world opportunities.

Quotes:

“Once you set up your profile properly…and you've got your main content, the only thing you should be doing quarterly is adding whatever you accomplished during the previous quarter.”

“LinkedIn is really about developing conversations and relationships. They're legit... that's why you make more money or find bigger opportunities.”

“If you're speaking to everyone, you're speaking to no one. Build your profile for you—let your authenticity do the attracting and the repelling.”

Resources:

Podcast: Play in new window | Download (Duration: 37:04 — 50.9MB) | Embed

1488: Kettle Pours a Universe: Explore Mindfulness, Creativity, and Interconnectedness to Transform Your Life with Meditation Teacher, Author, and Musician Johnny Scifo

November 28, 2025

Johnny Scifo is an award-winning author, musician, and meditation teacher, renowned for blending neuroscience, spiritual practice, and creative artistry. From touring musician to founder of Yoga Sound School, Johnny has empowered Ivy League students, wellness professionals, and everyday seekers to cultivate awareness, resilience, and self-connection. His unique approach unites Eastern and Western philosophies, encouraging people to be present, embrace experimentation, and honor their interconnectedness. Johnny’s latest work, "The Kettle Pours a Universe," invites readers into a lyrical exploration of mindfulness, creativity, and the beauty of interwoven lives.

In this episode of Marketer of the Day, Johnny discusses his transformative journey, the role of daily habits and mindfulness meditation, and the lessons found in both failure and artistic pursuit. He shares the pitfalls of chasing fleeting trends versus finding authentic creative expression. Johnny offers practical meditation guidance, explains how creativity is a process—not just a product—and highlights why honoring elders and community is central to lasting happiness. You’ll come away inspired to experiment, reflect, and connect more deeply with yourself and others.

Quotes:

“Art is the byproduct of a creative process. If we focus only on the end goal, we get stuck—take a break, reflect, and creativity returns.”

“It’s not about suppressing thoughts, but seeing where your energy is going. Meditation helps you notice, honor, and let go.”

“Interconnectedness—remembering our stories are all woven together—is the lesson that leads to a fuller, happier life.”

Resources:

Podcast: Play in new window | Download (Duration: 32:20 — 44.4MB) | Embed

1487: Maximize Home Service Profits: Deliver Options That Reduce Risk and Boost Sales with Matt Koop

November 27, 2025

Matt Koop, Vice President and Founder of The New Flat Rate, brings decades of experience in home service contracting, having worked his way up from service technician roles in plumbing, electrical, and HVAC. Through deep industry insight and innovation, Matt helps contractors maximize profits, build customer trust, and prevent burnout by adopting modern, proactive service strategies. His company’s automatic presentation systems empower contractors to close jobs faster, provide consistent pricing, and offer premium options that address customers’ long-term needs—not just immediate fixes. Matt’s mission centers on empowering contractors to support their families, maintain stable finances, and do work they are proud of, all while delivering real value to homeowners.

In this episode of Marketer of the Day, Matt shares how the information age changed the home services landscape—forcing contractors to adapt as savvy customers search for answers online and question traditional approaches. He explains the pitfalls of product-focused “good, better, best” options and introduces his proven system for presenting five tailored options for every job, ensuring both customer satisfaction and increased profitability. Matt’s practical stories highlight the importance of proactive solutions, transparent communication, and aligning pricing with true business costs to create stable, thriving businesses that support contractors and their families.

Quotes:

“People want to buy the future. It’s not just about solving a current problem, but about preventing the next one.”

“In a confused mind, the answer is always no. Our job isn’t just to educate, but to present options customers can understand and choose confidently.”

“What got you here won’t get you there. Contractors must adapt to today’s market and rethink how they deliver value.”

Resources:

Podcast: Play in new window | Download (Duration: 36:29 — 50.1MB) | Embed

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