Podcast
1538: B2B Marketing Alignment, Focus, and Navigating Complexity with Kathy Floam Greenspan
Kathy Floam Greenspan is a veteran B2B marketing expert with over 25 years of experience helping organizations align marketing with real business outcomes. As president of POM Agency, she is passionate about cutting through the noise in fast-moving industries like tech, cybersecurity, and government contracting. Kathy specializes in helping lean marketing teams deliver impactful results despite resource constraints and is a strong advocate of clarity, focus, and practical use of AI to drive growth.
In this episode of Marketer of the Day, Kathy Floam Greenspan joins Robert Plank to discuss the growing pressures on marketing teams, rising expectations, limited capacity, and constant change. Based on a survey of over 100 B2B marketers, Kathy reveals why misalignment, resource gaps, and unclear goals hinder performance and shares four strategic shifts to help teams reclaim focus and momentum in 2026. Learn how to partner smarter, clean up your data ecosystem, and use AI as a collaborator, not a crutch. Kathy offers actionable advice for marketers striving to stay the course, protect priorities, and create lasting impact in chaotic times.
Quotes:
“If everything is a priority, nothing is. Our role as marketers is to protect focus and stay the course, especially these days.”
“Marketers are being asked to deliver more impact without more capacity, forcing tough trade-offs and constant prioritization.”
“AI is incredibly powerful, but marketing is still very human work. Use AI as a collaborator, not a crutch to walk before you run.”
Resources:
1537: AI SEO for SaaS: Unlocking AI Search, Revenue, and Market Shifts with Apoorv Sharma
Apoorv Sharma is an AI SEO strategist, co-founder of Derivate X, and a leader in AI-first marketing for SaaS and tech companies. Based in Bangalore, India, Apoorv helps brands navigate the rapid shift from traditional search engines to LLMs and AI platforms like ChatGPT and Gemini. By optimizing content for AI visibility instead of just Google rankings, he empowers organizations to appear where modern buyers make decisions. Known for his hands-on, research-driven process, Apoorv guides clients through the evolving world of AI search and digital discovery, helping them future-proof their presence, drive revenue, and adapt to the pace of technological change.
In this episode of Marketer of the Day, Apoorv joins Robert Plank to reveal the new playbook for AI SEO. He explains how business owners can adapt to shifting search patterns, why top-of-funnel content is fading, and the steps needed to win in AI-driven rankings. Discover the real challenges behind AI SEO: from accidental brand confusion and overcoming search system quirks to navigating a price-sensitive market and justifying the investment. Apoorv shares actionable strategies for targeting long-tail queries, associating SEO efforts with revenue, and continuously adjusting content and positioning to stay ahead as AI reshapes how buyers find and trust solutions online.
Quotes:
“Search behavior is shifting so fast, even people who don’t know English are using ChatGPT more than Google.”
“SEO without clarity is just wasted money.”
“The top of the funnel is almost dead. Focus on the middle and bottom; those are your lowest-hanging fruits.”
“AI SEO isn’t just about rankings; it’s about training the librarian so your content gets recommended to the right buyers.”
Resources:
1536: The Leader Coach Approach: Energizing Leadership, Accountability, and Team Potential with Pamela Potts
Pamela Potts is a leadership development expert, coach, and author dedicated to transforming how leaders energize themselves and their teams. Drawing on years of experience as an entrepreneur, consultant, and facilitator, Pamela helps business owners and professionals integrate coaching skills into leadership, enhance energy management, and unlock hidden potential in themselves and others.
In this episode of Marketer of the Day, Pamela Potts joins Robert Plank to explore the power of the Leader Coach Approach. She reveals how understanding your personal energy, practicing self-awareness, and building coaching skills can revolutionize leadership outcomes, driving both personal and business growth. Pamela discusses why so many leaders struggle with accountability and implementation, shares her OMA coaching method, and demonstrates how to foster joy and sustainability in professional life. Listeners will discover how to identify and leverage individual strengths, why curiosity is vital for progress, and how adopting a coaching mindset can transform teams and create meaningful results.
Quotes:
"You can't be curious and judgmental at the same time."
"Look for what energizes you, and it's okay to focus on what brings you joy."
"As leaders, our job is to get results through others, not just ourselves."
“When you shift from solving to asking questions, you become a leader who coaches.”
Resources:
1535: Mindset, Mentorship & Health: From Corporate Finance to Natural Wellness with Victor Dedaj
Victor Dedaj is an entrepreneur, naturopathic expert, and co-author of "Success Breakthroughs" (with Jack Canfield). After two decades in corporate finance, Victor pivoted to health, wellness, and mindset coaching, challenging mainstream misconceptions about diet, cholesterol, and sleep. He is passionate about helping others reclaim health, break limiting beliefs, and create fulfillment in life and business. Drawing from personal experience and mentorship from leaders like Jack Canfield, Victor empowers others to take responsibility for their outcomes, cultivate success mindsets, and seek trustworthy guidance on the journey to well-being and entrepreneurship.
In this episode of Marketer of the Day, Victor Dedaj joins Robert Plank to break down persistent health myths, the critical role of sleep for entrepreneurs, and how mindset and mentorship accelerate business and wellness growth. Victor shares actionable advice on taking control of your health, the importance of questioning medical “truths,” and why adopting a positive, solution-focused mindset can transform every area of your life.
Quotes:
“Success leaves clues. Don’t try to reinvent the wheel; learn from those who came before you.”
“Take 100% responsibility for your life. You may not control every event, but you control your response and the outcome.”
"Too often, we surrender the responsibility for our health; knowledge and action are the real power."
Resources:
1534: Project Blue World: Global Happiness, Sustainable Energy, and Social Impact with Lori Payne
Lori Payne is a visionary leader, consultant, and founder of Project Blue World. Driven by the Blue Zone theory of longevity and happiness, she spearheads global initiatives from Winnipeg to foster quality of life, sustainable energy, and community development. Through international collaboration, Project Blue World empowers citizens and leaders alike to create positive, lasting change locally and worldwide.
In this episode of Marketer of the Day, Lori Payne discusses Project Blue World's mission, the science and inspiration behind Blue Zones, and strategies for linking happiness, longevity, and sustainability. Lori shares insights from energy transformation projects in Manitoba and beyond, including innovative uses of hydro and biofuels, global partnerships, and the critical need for clarity in information. She highlights community-driven initiatives, avenues for direct involvement, and how anyone can contribute to a healthier planet while achieving growth and development goals.
Quotes:
“Project Blue World is about changing the world, project by project, country by country, so every citizen can achieve happiness and quality of life.”
“We have the brains and technology, and the global commitment, to maintain our planet’s atmosphere and ensure future generations thrive.”
“There’s so much being done behind the scenes. When knowledge is shared, and collaboration happens, communities and leaders can create real impact.”
Resources:
1532: Tales of the NYPD: Passion, Volunteerism & Real Cop Stories with Louis A. Rivera
Louis A. Rivera is a retired NYPD officer, author, and storyteller who brings a raw, behind-the-scenes perspective to policing in New York City. From surviving the turbulent streets of the South Bronx to handling riots, 9/11, and internal challenges, Louis chronicles a real cop's journey through two gripping memoirs: The 52nd and Four Six Rescue to Central. His firsthand account covers his start as a high school volunteer with the 46 Precinct Rescue Unit, his rise through the NYPD ranks during times of social change and unrest, and the relentless passion that drove him.
In this episode of Marketer of the Day, Louis Rivera joins Robert Plank to share powerful stories about coming of age in 1980s New York, the importance of passion and teamwork, and how volunteering laid the groundwork for a career in law enforcement. Louis discusses how internal obstacles can rival street dangers, reflects on evolving police culture and diversity, and delivers insights for those motivated by service. Explore what it truly means to follow your dream, whether facing riots, corruption, or the call to make a difference.
Quotes:
"Proudly we served; everyone who volunteered with the unit lived by those words."
"Follow your dream, your passion, become a cop, and be the best cop you can be."
"You don’t let obstacles get under your skin. You push back, you persevere, you serve."
Resources:
1533: Women’s Health, Menopause Awareness & Holistic Living with Sereda Fowlkes
Sereda Fowlkes is a holistic health practitioner, wellness educator, and passionate advocate for women’s health. With years of experience guiding women through the challenges of menopause and healthy aging, she empowers clients to understand their bodies, embrace proactive care, and make sustainable lifestyle changes. Her approach integrates holistic nutrition, alternative therapies, and a passion for prevention, helping people thrive at every life stage.
In this episode of Marketer of the Day, Sereda Fowlkes joins Robert Plank to shed light on menopause awareness, the impact of environmental changes on early symptoms, and the critical role of nutrient-rich foods in lifelong well-being. She discusses the privilege of youth, the risks of caffeine, and why listening to your body is key to prevention. The conversation explores the effectiveness of holistic solutions versus one-size-fits-all treatments, the importance of regular check-ups, staying vigilant for nutrient deficiencies, and why a supportive, informed approach can transform women’s health at any age.
Quotes:
"So if it's not in the soil, it's not in the vegetables, it's not in the fruits. So, you know, we're eating kind of like dead food."
"You cannot out supplement a bad diet. What you eat matters."
"Women always pay attention to your body. Something's different that you're not used to and you see the and notice the change. Pay attention."
"There’s no one pill that fits everybody. You have to know your body for yourself, especially women."
Resources:
1530: Business Transformation, Resilience & Authentic Growth with Jason Criddle
Jason Criddle is the founder and managing partner of a multi-entity private investment and technology ecosystem, including Smarter Holdings, Dominate.AI, and Jason Criddle & Associates. Known for scaling businesses through strategic development, acquisition, and a passionate approach to helping entrepreneurs, Jason leverages deep expertise in AI, automation, publishing, and behavioral coaching to drive results for both startups and established organizations.
In this episode of Marketer of the Day, Jason returns after more than a decade to share how his journey from personal health battles to overseeing billion-dollar companies has shaped his no-nonsense philosophy on business growth, digital transformation, and personal fulfillment. Together with Robert Plank, they discuss why most entrepreneurs struggle to scale, the importance of consistent reinvention, actionable strategies for making your business scalable, and how to build infrastructure that lasts. Jason breaks down the value of pivoting early, highlights the role of mentors, stresses the need for clear customer experiences, and shares why celebrating wins big or small is essential along the sometimes-lonely road to legitimacy and authority.
Quotes:
“If your business isn’t producing customers or revenue, it’s not a business, it’s an expensive hobby.”
“You have to be willing to be bad before you can be great. Growth begins the moment you push past the fear of starting.”
“Showing up is a win. If you earned even one today, celebrate it especially with the people who matter most.”
Resources:
Podcast: Play in new window | Download (Duration: 46:20 — 63.6MB) | Embed
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1531: AI Marketing Breakthrough: Scale Teams and Drive Revenue with Mark Donnigan
Mark Donnigan is a B2B tech marketing strategist, startup growth expert, and leading advocate for intelligent adoption of AI in marketing. With a track record of helping technology companies overcome resource constraints and secure multimillion-dollar deals, Mark is known for building and accelerating nimble, effective teams. He specializes in leveraging AI for research, content creation, and productivity, empowering marketers to be T-shaped, deeply knowledgeable, and highly adaptive in a rapidly evolving landscape.
In this episode of Marketer of the Day, Mark Donnigan joins Robert Plank to share how AI is enabling small marketing teams to punch above their weight, create high-quality content, and deeply understand their buyers. Mark elaborates on the transformative power of LLMs, the overlooked capabilities for market research, and the vital importance of combining AI with genuine market insight. Discover why embracing AI is crucial, how to update your processes for maximum growth, and what makes resilient teams thrive in tech's fast-changing environment.
Quotes:
“AI gives marketers a superpower; anyone can become T-shaped, expanding depth and range exactly where the moment demands.”
“What once looked like under-resourced teams now looks like untapped advantage. With AI, small teams can break through big limitations.”
“Don’t chase every new AI train. Spend that time learning your market, show up, listen deeply, and understand what your audience actually needs.”
Resources:
- Connect with Mark Donnigan on LinkedIn
- Explore Growth Stage Marketing
- Visit the GrowthStage Marketing Blog
- Check out Mark Donnigan on YouTube
Podcast: Play in new window | Download (Duration: 26:50 — 36.9MB) | Embed
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1529: Stand Out in Media and Film: Create Influence and Drive Change with Your Story with Heather Atherton
Heather Atherton is a communications strategist, PR consultant, and media outreach specialist with 25+ years of experience elevating brands and causes. Known for her work with companies like IMAX, GoFundMe, and Disney on Ice, Heather is also a passionate advocate for uncovering the truth behind the Vietnam War's Baron 52 case, a mission inspired by her father’s service. Through custom, outside-the-box marketing, storytelling, and her deep belief in the power of dreams, Heather helps businesses, filmmakers, and nonprofits package their message for maximum impact. Her expertise spans film promotion, guerrilla marketing, independent filmmaking, and supporting small business growth, always focused on connecting human stories to wider audiences.
On this episode of Marketer of the Day, Heather joins Robert Plank to share her journey from agency work to mission-driven advocacy, the importance of visual/guerrilla marketing, and the ongoing campaign for truth around the Baron 52 story. Heather discusses building custom pitches, the challenges indie filmmakers face, and why early PR is key. Discover lessons on amplifying meaningful stories, DIY marketing foundations for creators, and the relentless power of believing in your ideals.
Quotes:
“The future belongs to those who believe in the beauty of their dreams and are bold enough to bring them to life.”
“If you can see your story visually, you can market it anywhere. Visual thinking turns ideas into impact.”
“I’m not a cookie-cutter. I create outside the box because that’s where originality, opportunity, and growth live.”
Resources:
Podcast: Play in new window | Download (Duration: 31:16 — 42.9MB) | Embed
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