Social Marketing
640: Social Media Business Strategy, Branded Content and LinkedIn Trends with Content Coach Marisa Cali
Marisa Cali is a seasoned digital marketing professional with 12 years of experience specializing in social media strategy and content coaching. She runs her own company, Be Present (formerly All the Social), where she helps B2B businesses and startup founders develop effective personal branding and social media approaches. With a strong background in graphic design and digital marketing, Marisa focuses on helping small teams create authentic and strategic online content.
Quotes
“I have the ability to see the big picture when it comes to figuring out the needs of the client. I ensure that the tasks we implement and the strategies we devise align with their goals.” - Marisa Cali
“Sometimes it takes a while for people to trust you and want to work with you. It's not that quick.” - Marisa Cali
“Figuring out how you can be in front of people, besides just posting static content, is important. People want to see and hear you.” - Marisa Cali
Takeaways
04:39 Authentic online presence matters more than polished, impersonal branding.
08:38 Social media strategy should always start with clear, measurable business goals.
10:21 Consistent content creation requires understanding your target audience and platform dynamics.
19:22 Video content is crucial for connecting with audiences across different platforms.
21:36 LinkedIn is a powerful tool for B2B businesses seeking quality lead generation.
Resources
- Be Present (formerly All the Social): BE PRESENT FOR THE CONVERSATIONS THAT MATTER
- Connect with Marisa Cali on LinkedIn
Podcast: Play in new window | Download (Duration: 26:32 — 24.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
635: Influencer Marketing: Observe Your Competitors, Grow Your Location Based Business, and Think Outside the Box with Brand Evangelist Rev Ciancio
David "Rev" Ciancio covers Local Business Marketing in this Marketer of the Day episode. Location based businesses can grow faster by combining clear goals, competitive observation, influencer marketing, and accurate online listings. Rev advises becoming exceptional at a few core strengths while learning enough about other functions to outsource them intelligently. He recommends watching measurable business indicators, such as whether a restaurant sells 100 pizzas a day, to recognize when change or outside help is needed. Influencer marketing works best as one part of a broader campaign rather than as a standalone solution. In one example, a restaurant launched brunch after noticing competitors had Sunday demand, then invited 15 influencers to create awareness alongside email and social promotion. Rev cites roughly $100 per 10,000 followers as a general influencer pricing benchmark while emphasizing that arrangements vary.
Rev Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors.
He is also former agency owner as well as a former New York City bar owner. Rev is an “expert burger taster” and pens hospitality and marketing tips on his Instagram @revciancio as well as his LinkedIn Profile.
Quotes:
“Be awesome at two things and outsource everything else.” - Rev Ciancio
“You are failing your business if you do not manage your online listings. Three out of four transactions for a business happen online on one of those sites before it ever happens on a business's website. So if you're not managing that information, you're basically letting the internet decide where your customer should go.” - Rev Ciancio
“Having a great website is important, but managing your information everywhere it lives is even more important.” - Rev Ciancio
Takeaways:
05:48 Success comes from being skilled at your core craft while understanding enough about business to make smart hiring choices.
08:48 Track your business metrics closely and recognize when performance stalls, as this signals the need for strategic changes.
16:26 Avoid complex solutions and focus on executing 3-4 simple, targeted strategies that can help your business move forward.
21:07 Before trying advanced marketing tactics, ensure you've covered fundamental marketing bases like email lists and social media posts.
29:08 For location-based businesses, managing online listings accurately is critical since most customer transactions start with online research.
Resources
- Foodie Tribe (Website)
- Rev Ciancio (Yext Profile)
- Rev Ciancio (Instagram)
- Rev Ciancio (Twitter)
- Rev Ciancio (LinkedIn)
Podcast: Play in new window | Download (Duration: 30:35 — 28.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
565: Embrace the Messy: Increase Your Funnel Traffic Through Retargeting with Facebook and Twitter Ad Expert Gavin Bell
Gavin Bell covers Facebook Video Marketing in this Marketer of the Day episode. Video content and Facebook retargeting can turn attention into leads when businesses focus first on creating content people genuinely want to watch and share. Gavin Bell became comfortable on camera by completing 100 vlogs in 100 days before developing a more polished weekly format. His strongest videos reached roughly 250,000 to 400,000 views because they focused on shareable subjects such as Scotland rather than making everything about himself. Bell recommends asking whether a stranger would share a piece of content before publishing it. For business campaigns, he retargets people who watch relevant videos and then presents an offer such as a lead magnet or free trial. He prefers starting with a simple retargeting sequence and adding complexity only when results justify it.
Gavin Bell is a Facebook ad expert who's here to share his story about how he was able to build a huge following through content creation (weekly vlogs), retargeting, and creating shareable content. He also explains his ad strategy and thought process when it comes to setting ad goals, creating content, and targeting your audience.
Quotes:
“I'm a big fan of what I call embracing the messy. If you start creating videos now, you might not be great on camera, but you're accepting that. You're saying, ‘I’d rather have a few grammatical errors and still get something out there.” – Gavin Bell
“At the end of the day, it has nothing to do with Facebook ads. It’s all about human psychology, communication, and relationship building.” - Gavin Bell
“We engage through multiple touch points to understand people better and prefer to hear more from them before deciding to make a purchase.” - Gavin Bell
Takeaways:
06:47 Creating perfect content is outdated; getting something out quickly matters more than endless revisions.
11:18 Make content that strangers would want to share, not just content about yourself.
20:35 Facebook ads aren't magic; they still require understanding human psychology and building relationships.
23:46 Successful Facebook advertising starts with clear goals, targeted content, and knowing your audience.
27:51 A basic advertising funnel involves creating content, retargeting interested viewers, and nurturing leads through email sequences.Resources
- The Ultimate Facebook Advertising Blueprint (Free Report)
- Gavin Bell: International Speaker, Entrepreneur and Vlogger (Official Site)
- Gavin Bell (LinkedIn)
Podcast: Play in new window | Download (Duration: 31:13 — 28.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
547: Amplifr: Automatic, Track and Scale Your Social Media Content, Traffic and Conversions with Nate Gadzhibalaev
Nate Gadzhibalaev is the founder of Amplifr, which is a social media automation service for marketers, agencies, and brands. Listen in to hear about Nate's unique challenges in the marketplace, starting in Europe and expanding his social tracking platform worldwide, growing as a non-English speaking company, as well as differentiating his company and its solutions.
Quotes:
“If you spend half a year on each experiment, it might take a very, very long time to find something that actually works for you and your company.” – Nate Gadzhibalaev
“Always be measuring and experimenting. The worst thing that you can do is take zero risks.” - Nate Gadzhibalaev
“You cannot get your time back, but you can earn a lot of money if you do a lot of experiments.” - Nate Gadzhibalaev
Takeaways:
02:17 Social media scheduling alone won't guarantee business success; you need strategic marketing techniques.
10:44 Always track your social media performance through detailed analytics to understand actual business impact.
18:48 Maintaining an active social media presence requires minimal effort - just 5-10 minutes per week.
22:54 When expanding a business to a new market, you can't just translate content - you must understand cultural nuances.
24:52 Spending money on marketing experiments is more valuable than spending excessive time trying to figure things out.
Visit Amplifr: Automate & Track Your Social Media
Podcast: Play in new window | Download (Duration: 30:27 — 28.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
541: Snappa: Template-Based Graphical Content Marketing for Social Media with Christopher Gimmer
Christopher Gimmer covers Visual Content Marketing in this Marketer of the Day episode. Christopher Gimmer explains how Snappa helps non-designers create professional graphics quickly for blogs, social media, ads, and other online content. The tool emphasizes ease of use, templates, free visual assets, and integrations rather than reproducing Photoshop's complexity. He recommends keeping designs simple, using strong contrast, and starting from proven templates instead of a blank canvas. Featured blog images are especially valuable because they can improve how content appears and performs when shared socially. Snappa itself grew from a problem Gimmer experienced while creating content and struggling with time-consuming graphic design. Before building it fully, his team interviewed potential customers, validated demand, and created traffic through content marketing and the StockSnap photo resource.
Christopher Gimmer is here to talk to us about his amazing online tool called Snappa, which allows you to create social media graphics in a snap. If you've ever had issues hiring for graphics, trying to figure out complex software or feeling disappointed with feature-lacking template-based tools, then tune in to hear about the Snappa platform and give it a try.
Quotes:
“The more stuff that you add on the graphic, the worse it tends to become.” – Christopher Gimmer
“Sometimes you can have a great idea, but if you don't have a clear path to getting that product into customers' hands, that problem won't go away once you launch it.” - Christopher Gimmer
“With each thing we launched, we learned more and more, becoming more comfortable with the next thing.” - Christopher Gimmer
Takeaways:
00:07 Creating graphics for social media doesn't require advanced design skills when using the right tool.
00:36 Small businesses and marketers need quick, efficient design solutions that don't break the bank.
02:15 Not every graphic needs a professional designer, especially for content that disappears quickly online.
10:41 Simple design principles like contrast and minimalism can dramatically improve visual content. 17:11 Entrepreneurial skills learned in one project often translate directly to success in future ventures
Snappa: Quick & Easy Social Media Graphic Design Software
Podcast: Play in new window | Download (Duration: 26:42 — 24.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
536: Social Media Strategy and Foundational Marketing: Connect the PR Dots, Define Your Recurring Themes, and Succeed with Ariel Hyatt
Ariel Hyatt covers Social Media Strategy in this Marketer of the Day episode. Ariel Hyatt explains how creatives can build a cohesive social media presence while keeping control of their audience through channels like email. She recommends choosing four or five recurring themes that guide what you post and prevent your brand from feeling scattered. For one musician, those themes included music, personal images, friends and family, and life in Los Angeles. Hyatt balances creative storytelling with practical details such as hashtags, posting times, and understanding each platform's rules. She also emphasizes the long-term narrative created when someone scrolls through hundreds of posts over several years. Strong publicity should be repeatedly repurposed across social media, blogs, and newsletters instead of mentioned only once.
Ariel Hyatt has been a fierce entrepreneur for more than 20 years and runs Cyber PR, a dynamic social media & content strategy firm based in New York City. Her agency places clients on blogs & podcasts, establishes their brands, and advises on how to create online influence. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of four bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians and Music Success in 9 Weeks. Her latest book Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign went to #1 on Amazon on both the investing and entrepreneurship categories.
Quotes:
“We're big believers in coming up with themes, so choose four or five themes maximum for your social channels, which will help direct you and prevent you from being all over the place.” – Ariel Hyatt
“Social media is already very confronting for people to begin with. What do I post? How do I post it? I want to be clever and do my marketing. But then, it also comes with being personal, which is confronting when you don't understand how to incorporate your personal and your brand.” - Ariel Hyatt
“You market art and music differently than you market a lot of other goods or services or products. So I think there has to be an artistic sense to what type of content artists are creating.” - Ariel Hyatt
Takeaways:
04:40 Social media success hinges on creating clear, consistent themes that tell a compelling brand story across platforms.
05:31 Digital marketing requires a balance between personal authenticity and professional branding, especially for young entrepreneurs.
13:44 Understanding social media's technical rules is crucial, but the long-term narrative you create is equally important.
16:12 Marketing strategies must be tailored to specific industries, with different approaches for musicians, coaches, and other professionals.
21:25 Always amplify and repeatedly share your media mentions, awards, and public recognition across multiple channels.
Resources
- Social Media Tune Up (E-book)
- Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign (Book)
- Ariel Hyatt (Official Site)
- Cyber PR for Musicians and Music Success in 9 Weeks
- Cyber PR (Social Media Strategy Firm)
Podcast: Play in new window | Download (Duration: 24:15 — 22.3MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
519: LinkedIn on Crack: Develop Authority, Network Powerfully, Find Your Voice, and Land Speaking Gigs with JD Gershbein
JD Gershbein covers LinkedIn Strategy in this Marketer of the Day episode. JD Gershbein explains how professionals can use LinkedIn to develop authority, build meaningful relationships, and turn online visibility into real business opportunities. He treats the LinkedIn profile as a living document that requires constant stewardship rather than a static online resume. His approach combines strong positioning, multimedia, thoughtful connections, original content, and conversations that eventually move into the real world. Gershbein emphasizes that LinkedIn is a meritocracy where results depend on sustained effort rather than simply having an account. He recommends promoting your network, sharing useful insights, and showing a human side instead of constantly selling. Success also requires finding your own voice, building self-confidence, and avoiding rigid formulas that ignore individual strengths.
One of the world’s first independent LinkedIn consultants and a leading pioneer in LinkedIn education, JD Gershbein serves ambitious professionals and culture-driven companies striving to make their mark in the Digital Age. Since 2006, he has drawn upon his diverse academic background—a fusion of psychology, neuroscience, and the humanities—and the improvisation skills he honed at Chicago’s famed Second City to bridge the knowledge gap between businesspeople and the online world.
Known as The LinkedIn Style Guide, JD is widely regarded as a leader in personal branding, social networking, and social entrepreneurship, and is blazing a trail as one of the most original personalities in the leadership development arena.
Quotes:
“Self-confidence is our most precious commodity when it comes to ourselves, our persona, and who we are and want to be in the real world.” – JD Gershbein
“If you believe it will work, then it will. If you believe that the people sending you invitations to connect are legitimate and conscientious, they turn out to be good.” – JD Gershbein
Resources
- JD Gershbein (Official Site)
- Owlish Communications(Website)
- JD Gershbein (LinkedIn)
- JD Gershbein (Twitter)
Podcast: Play in new window | Download (Duration: 33:26 — 30.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
512: Play a Bigger Game on LinkedIn: Private Messages, Multimedia, Pulse, and Social Engagement with Jennifer Darling
Jennifer Darling covers LinkedIn Marketing in this Marketer of the Day episode. Jennifer Darling explains how professionals can use LinkedIn to increase visibility, build relationships, and turn online engagement into real business opportunities. She recommends publishing useful articles, shared updates, multimedia, and other business-focused content rather than treating LinkedIn as a static resume. One of her articles generated more than 6,500 views after being picked up by LinkedIn Pulse, while shorter updates sometimes reached 2,000 to 3,000 views. Darling emphasizes responding to comments because engagement can help content reach more people inside the platform.
Jennifer Darling has been in sales and sales management her entire professional career. After receiving a graduate degree in business management she went on to increase sales, profits and productivity at media giants FOX NBC CBS and Comcast. She is a board member of the National Speakers Association, distinguished Toastmaster and a Jeffery Gitomer Certified Advisor. (Gitomer is the author of The Sales Bible and many other NYT Best Sellers).
Jennifer's area of expertise is LinkedIn, and she's here to help us get more engagement (views, likes, comments and shares) as well as help us get the most use out of LinkedIn. For example, endorsements, connections, private messages, video posts, a rock-star personal profile, publishing content to get picked up by LinkedIn Pulse, and more.
In this episode of Marketer of the Day, Jennifer explains how to play a bigger game on LinkedIn using private messages, multimedia, Pulse articles, and daily engagement. She breaks down why LinkedIn differs from Facebook and other platforms, how publishing content can reach audiences beyond your network through search and Pulse distribution, and why mid-length text updates often outperform links and images. Jennifer also shares how she turns online engagement into offline sales through relationship building, email list growth, and consultations. Listeners are encouraged to connect with her on LinkedIn and download her free LinkedIn profile ebook at darlingcoaching.com to improve visibility, searchability, and lead generation.
Quotes:
“LinkedIn is such a powerful social media platform, and so many people I'm finding are just starting to jump on and get involved in it.” – Jennifer Darling
“Using LinkedIn, we could just really hone in and talk about business. We can have relationships that are less personal, more professional, and there's some really cool tools in LinkedIn that you can take advantage of, that you can't take advantage of in Facebook.” – Jennifer Darling
“When you put content on LinkedIn, it becomes searchable outside of LinkedIn, so you can get searched on Google and other search engines. And being with the content you're putting on LinkedIn and your profile searchable, that's not something that happens with Facebook.” – Jennifer Darling
Resources
- Help! My Manager Is Holding Me Back! (LinkedIn Post)
- Darling Coaching: Build a Rockstar LinkedIn Profile (Claim Free e-Book)
- Jennifer Darling (LinkedIn)
Podcast: Play in new window | Download (Duration: 30:45 — 28.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
492: Podcast Power Guesting, Facebook Chatbots, Networking, Time Management, Free Traffic and More with Heather Havenwood
Heather Ann Havenwood covers Podcast Guest Marketing in this Marketer of the Day episode. Heather Ann Havenwood explains how consistent podcast guesting can build authority, generate free traffic, and create valuable business connections. After appearing on more than 300 podcasts, she treats guest appearances like media buys that deserve a regular place on her marketing calendar. Her approach requires directly asking hosts for opportunities instead of waiting for invitations or letting fear of rejection control the process. She recommends appearing on smaller shows as well as larger ones because valuable listeners and unexpected publicity can come from any audience size. Havenwood also adapts to hosts' schedules, even recording at unusual hours when international time zones require it. She pairs podcast exposure with Facebook Messenger chatbots, which can capture engaged prospects and support highly targeted lookalike audiences.
Heather Havenwood returns to the show to discuss power guesting and chatbots. She's a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies.
Podcast: Play in new window | Download (Duration: 44:30 — 40.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
She tells us how to take a stand, step outside our comfort zone, manage our time more effectively, live the rock star lifestyle of productivity, and "feed the beast" of the business. Finally, she explains why it's important to go on a media tour and use Facebook chatbots to further your business, build a strong list, and make sales.
Quotes:
“If you want to become an expert in your field, you have a podcast and you're a guest on podcasts. That's now the new way to be an expert.” – Heather Havenwood
“When you are an authority, you can't have everyone love you.” – Heather Havenwood
“If you're promoting yourself, you do what you need to do. You can't control everything—when you're promoting, you do what you need to do.” – Heather Havenwood
Takeaways:
02:52 Entrepreneurs should treat self-promotion as a continuous, non-stop process of building their brand and connecting with potential clients.
16:17 Podcast guesting requires flexibility and a performance mindset, adapting to hosts' schedules and time zones even if it means recording interviews at unconventional hours.
22:49 Podcast guesting is a powerful, low-cost marketing strategy that can help entrepreneurs expand their reach and build authority.
27:32 Don't be afraid to ask to be a guest on podcasts, even if they're smaller or just starting out - every opportunity matters.
30:32 Facebook chatbots are the future of customer interaction, offering 100% message delivery and high engagement rates.
36:34 Being willing to appear on podcasts at unconventional times shows commitment to growing your business and reaching new audiences.
Resources
- Ask Heather Ann (Ask Her Chatbot Anything)
- Call with Heather (Schedule an Appointment)
- Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest (Book)
- Heather Havenwood (Official Site)
Podcast: Play in new window | Download (Duration: 44:30 — 40.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
459: Grow a Huge Following on Social Media Through Consistent Customer-First Edutainment with Jasmine Star
Jasmine Star covers Social Media Marketing in this Marketer of the Day episode. Jasmine Star explains how consistent, customer-first social media content can build trust, grow an audience, and ultimately make a business more profitable. She recommends creating educational, entertaining, inspiring, and useful content that emphasizes what customers gain instead of constantly promoting products. Her approach begins with consistency, meaning businesses should participate on their chosen platforms at least once a day and actively respond to comments and direct messages. Authenticity matters because showing personality, imperfections, and real-life moments helps attract customers who genuinely connect with the person behind the brand. Star describes effective social content as "edutainment," combining practical education with enough entertainment to hold attention. She also distinguishes simply being on social media from strategically using it through planned posts, hashtags, engagement, and ongoing relationship building.
Jasmine Star is a photographer and business strategist from Newport Beach, California. She dropped out of law school to pursue her dreams.
Podcast: Play in new window | Download (Duration: 29:19 — 26.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Jasmine tells us how to get noticed on social media and how to sell with edutainment without being "salesy" ... content creation ideas (i.e. books you're reading), how to find time for social every day, and how Jasmine used social media to sell a $25/month monthly subscription "template" service.
After she built an internationally recognized and award-winning business, she began consulting with entrepreneurs how they could use social media to grow their businesses. She's amassed over 600,000 followers on all of her social platforms and believes others can do the same to grow their business and pursue their passion.
Quotes:
“I never aim to be popular or cool. I aim to live my best life.” – Jasmine Star
“If you don't know where you're going, you're never going to be thankful when you arrive.” – Jasmine Star
“A brand is a series of memories, expectations, and stories that, when connected, make a consumer choose one business over another.” – Jasmine Star
Takeaways:
04:40 Building a successful business requires aligning your passion with practical strategies for making money.
11:20 Social media marketing is about providing value through educational and entertaining content, not just selling products.
20:50 Consistent daily effort and resilience are more important to business success than any single breakthrough moment.
22:15 Treat social media like a garden that needs daily tending to grow your business effectively.
26:43 Start small by connecting with brands and creators through micro-commitments and free resources before investing.
Resources
- Social Curator: Captions and Images Curated For Your Feed (Monthly Membership)
- Insta180: Grow Your Business (Instagram)
- Jasmine Star (Official Site)
- Jasmine Star (Instagram)
- Jasmine Star (Facebook)
- Jasmine Star (YouTube)
- Jasmine Star (Twitter)
Podcast: Play in new window | Download (Duration: 29:19 — 26.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
424: Social Media Success: Build Your Presence, Engagement and Traffic on Facebook Using Reciprocity, Followup, and Marketing with Nikki Yeager
Nikki Yeager covers Social Media Marketing in this Marketer of the Day episode. Nikki Yeager explains how genuine social media engagement can turn a small audience into valuable relationships, partnerships, traffic, and sales. She argues that follower counts are vanity metrics unless businesses actively interact with the people behind those numbers. Social media should work like real relationships, with commenting, responding, listening, and reciprocity instead of one-way broadcasting. Yeager recommends engaging potential partners before requesting anything, then using that familiarity to open conversations by email. For retail outreach, she keeps messages brief, references the social connection, states what she wants, includes contact details, and ends with a question. She also recommends setting realistic micro goals, such as one post and two meaningful interactions, rather than pursuing unsustainable activity.
Nikki Yeager is an entrepreneur and startup coach based in NYC. Her first company, EHR Tutor, was profitable from day one and quickly reached a million dollars a year while she was leading the sales and marketing effort. She now runs a holistic products company, The Relievery, designs for a non-gendered children's clothing line, Every Bean Boutique, and spends her free time doing consulting for entrepreneurs and small businesses.
Quotes:
“If I'm going to spend time on something, I want there to be a reason for doing it—especially when you're in those early stages, or even when you're starting to grow but don't have the resources to just hire willy-nilly.” – Nikki Yeager
“Social media is just a digital version of real life. I always imagine that if I'm going out to a networking event, I would change what I'm talking about based on the people who are at that networking event.” – Nikki Yeager
“The ones getting a lot of engagement and potentially sales from those pages are usually the people who provide a back and forth. It's not just them sharing information—it's them actively engaging with their audience.” – Nikki Yeager
Takeaways:
02:21 Social media success is about converting followers into meaningful business relationships, not just collecting large numbers.
07:35 Treat online interactions like real-world networking by engaging with people regardless of their current follower count.
13:49 Small, engaged audiences can generate more revenue than large, passive follower bases.
16:51 Strategic social media engagement can open doors to valuable business partnerships and opportunities.
33:00 Entrepreneurs must embrace sales skills as a core part of building a successful business.
Resources
- Nikki Yeager (official site)
- Nikki Yeager on Facebook
- Nikki Yeager on LinkedIn
- Nikki Yeager on Twitter
Podcast: Play in new window | Download (Duration: 34:57 — 32.0MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
406: Facebook Groups, Facebook Live Streams, and Word of Mouth Advertising for Real Estate Brokers with Whitney Nicely
Whitney Nicely covers Facebook Marketing in this Marketer of the Day episode. Whitney Nicely explains how Facebook groups, live video, storytelling, and challenges can consistently generate real estate leads without relying on paid ads. She stays visible by posting Facebook Lives daily across her personal page and multiple groups, often using the same story at progressively deeper levels. Free audiences hear the story, students receive more detail, and higher-level members learn exactly how to apply the strategy. Her monthly lead challenges have ranged from 10 days to seven days and eventually five days, with assignments that build on each other like a scavenger hunt. Participants find properties, start seller conversations, and practice practical lead-generation activities in their own markets. After challenges, Nicely invites interested members into 20-to-30-minute private calls to understand their goals and determine fit.
Whitney Nicely went from no investments (or strategies) to 19 houses, 19 apartment units and 7 chunks of land in less than three years all bringing monthly money to her bank account on auto pilot. She has traveled the United States speaking on stages, teaching her simple strategies, and meeting with other successful real estate investors- and still buying houses the way she teaches others.
We talk today about how Whitney gets leads into her real estate business through Facebook pages, Facebook Live streaming and word-of-mouth advertising.
Quotes:
“The goal is to make an extra $10,000 a month by the end of next year. And you can do that with one deal a month. You don't have to go out and try to do 100 deals.” – Whitney Nicely
“Just on the other side of that little hiccup, or that little bump in the road, is a whole new world and a whole new life.” – Whitney Nicely
“There are more deals out there than any of us could ever get our hands on, and it really is a people business.” – Whitney Nicely
Takeaways:
04:00 Standing out in a crowded market requires bold, unique marketing strategies that catch people's attention.
11:30 Real estate investing isn't about massive deals, but consistent, steady growth - one deal per month can change your financial future.
17:20 Success in real estate comes from understanding people's problems and offering solutions that give them back their time and peace of mind.
22:30 Building trust through authentic storytelling and personal connection matters more than aggressive sales tactics.
25:36 Real estate remains a solid investment because people will always need a place to live, regardless of economic or technological changes.
Create Passive Income & Build Wealth with Real Estate
Podcast: Play in new window | Download (Duration: 31:36 — 28.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
387: Meet Edgar: Up Your Social Media Content Marketing Game, Build a Library of Content and Enjoy Automated Evergreen Traffic with Laura Roeder
Laura Roeder is the founder of Edgar, which automates your social media posting on Twitter, Facebook, and LinkedIn. With Edgar, load up your favorite RSS feeds AND use the tool for content research. Browse your favorite links and articles to create libraries (categories) that you queue up into your favorite social media channels for consistent, automated posting.
Quotes:
“Use software for what software is good at—to automate and schedule—and then spend your time doing what software cannot do, what only humans can do: forming that relationship with your audience.” – Laura Roeder
“Your audience is seeing the end result. They don't know or care whether you typed it on your phone, your desktop, or used this tool or that tool. It's all the same to them.” – Laura Roeder
“If someone's following you on social media, they've chosen to be there. They want to hear from you, they want to hear your stuff, so don't be shy about linking to your stuff.” – Laura Roeder
Takeaways:
04:03 Automated social media posting doesn't reduce authenticity; audiences care about content quality, not how it was posted.
15:37 Resharing content multiple times increases visibility, as most followers never see a single post the first time.
20:46 Shares are the most valuable metric, showing which content truly connects with your audience.
23:29 Even platforms with low traffic are worth using, as they provide another way for potential customers to find you.
25:37 Regular posting keeps your social media accounts alive and prevents losing followers who want active content.
Use Edgar to Automate Your Social Media Content Marketing
Podcast: Play in new window | Download (Duration: 31:20 — 28.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
341: Innovation and Growth Hacking: Tailor Your Marketing Message to Your Audience Using Facebook Messenger Chatbots with Nick Kullin
Tune in right now to hear from early-stage growth hacker Nick Kullin, from Second Flight Consultancy. Nick believes that most people are too close to their product (or service), and that you need to identify what makes your audience tick. Instead of being one of those marketers 2-3 years behind who merely jumps on the bandwagon, be an innovator and see how communications are evolving. That means instead of boring email marketing, focus on Facebook ads, social media content, and Facebook Messenger chatbots.
Quotes:
“When no one's being innovative and everyone's doing the same thing, things become more expensive. Results become stagnant, and then people start trying to figure out why it's not working for them.” – Nick Kullin
“There's so much information out there, and the majority of people, when they look at content, don't look to learn something. They look to learn how to get out of something more.” – Nick Kullin
“The more relatable and humanistic we can make the digital world, the more receptive and trusting people will be, because they feel like they understand it.” – Nick Kullin
Takeaways:
02:47 Marketing success comes from understanding what truly keeps your customers up at night, not just pushing product features.
12:15 Facebook Messenger chatbots offer dramatically higher engagement rates compared to traditional email marketing.
19:22 Personalized marketing means talking differently to different customer roles, not creating entirely separate campaigns.
23:50 Most marketers are lazy, shooting without aiming and then trying to fix mistakes through split testing.
26:02 Small customer interactions and micro-commitments can guide potential buyers further through your sales funnel.
Resources
- Second Flight Consultancy (Agency)
- Schedule a Meeting with Nick (Website)
- Nick Kullin (LinkedIn)
- Nick Kullin (Twitter)
Podcast: Play in new window | Download (Duration: 33:21 — 30.5MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
336: Relationship Building, Social Media Marketing, and High Ticket Coaching with America’s Leading LinkedIn Coach Ted Prodromou
Ted Prodromou, The Social Media Guy, knows why you aren't getting business from LinkedIn. Many people use LinkedIn (and social media) as a spamming tool, and you should instead spend a few minutes a day to build relationships. Treat your job title as a headline, view the profiles of people you want to connect with, and connect with a few people a day.
Ted walks those prospects up the ladder by asking people something fun about their business, then tells them about his business and websites. He adds those people to Facebook audiences, retargets them with a Facebook pixel, and sends them through three surveys before getting them on a discovery call.
Quotes:
“If you treat people like we're talking face to face right now, and treat each conversation on LinkedIn like we're having this one here, it works like magic.” – Ted Prodromou
“Your profile is the key to success. Sixty percent of traffic is mobile now, so the first thing they see is your picture. You can put a background header—now they have a little banner space you can use to get your message out there.” – Ted Prodromou
“Don't sell on LinkedIn. Focus on starting conversations and building relationships, which lead to sales calls—and you get much more benefit out of it.” – Ted Prodromou
Takeaways:
02:53 Treat LinkedIn connections like real-life conversations, focusing on building relationships instead of immediate sales.
05:46 Craft a LinkedIn profile headline that highlights your unique value and attracts potential clients.
07:15 Spend 15-30 minutes daily on strategic LinkedIn activities to grow your professional network.
15:25 Use profile viewing as a soft approach to connect with potential clients without aggressive cold messaging.
20:35 Pre-qualify leads through surveys and understand their pain points before scheduling strategy calls.
Resources
- Ted Prodromou: The Social Media Guy (Official Site)
- Connect with Ted (LinkedIn)
- Seven LinkedIn Strategies to Get More Clients (Site)
Podcast: Play in new window | Download (Duration: 26:20 — 24.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
332: Self Publishing, Book Marketing, Ghostwriting and LinkedIn Marketing with The Writing King Richard Lowe
Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Richard Lowe, Jr. is the writing king. He's created a number of guest blog posts, books of his own, ghostwritten books for others and written countless LinkedIn profiles for clients. If you're curious about the secrets of super-productive and ultra-popular writers, then you'll want to hear about Richard's writing methods as well as his techniques for marketing books once they're published.
Quotes:
“You have to build your brand. You have to let people know who you are and why they should trust you.” – Richard Lowe
“The more you give, it kind of creates a vacuum—meaning you give, give, give, and then suddenly the universe has to give back to you.” – Richard Lowe
“You can't be a salesman—you have to be a marketer. Marketing yourself means making yourself known to people as someone they can trust, like, and whose opinion they respect.” – Richard Lowe
Takeaways:
05:47 Overcoming writer's block involves switching projects, taking breaks, and understanding the root of creative obstacles.
11:54 LinkedIn can be a powerful platform for authors to share expertise, connect with professionals, and gain visibility through strategic content.
18:59 Success in writing comes from persistent networking, giving value to others, and creating a trusted professional reputation.
25:44 Building an author brand requires consistent, helpful content that provides value to your audience, not just sales pitches.
32:18 Writing a book is just the first step; promoting and marketing the book is crucial for success.
Resources
- Richard Lowe: The Writing King (Official Site)
- Richard's Amazon Author Page (CoolAuthor.com)
- Richard Lowe, Jr. (LinkedIn)
- Make a Living as a Professional Self-Published Author (Book)
Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
182: Strategic Social Media Marketing and Paid Traffic with Corinna Essa
Corinna Essa is an internationally recognized expert in social media marketing and the owner of Social Media Worldwide, a company that helps businesses grow their online presence without having to manage the day-to-day work themselves. She is known for her practical approach to social media, focusing on building real connections and providing value before making sales. Corinna is also an author and shares her knowledge through her blog and YouTube channel, both named Social Media Worldwide.
Corinna Essa from Social Media Worldwide wants to help you and your social media marketing efforts. She has a unique strategy when it comes to social media, which involves spending $1000 on an initial ad campaign to a free offer with no call-to-action, to then retarget (cookie) your best prospects and run ads to that already-engaged-audience.
Quotes:
“When everyone starts doing the same thing, then it stops working. Marketers destroy everything, because they overdo things and then it stops working for everyone else who jumped on it a bit too late.” – Corinna Essa
“Getting cold traffic is easy—almost every social network now offers advertising tools. Getting clicks and traffic isn’t the hard part; the real challenge is driving conversions.” – Corinna Essa
“People forget the importance of warm traffic, and they don't take the time to turn cold traffic into warm traffic.” – Corinna Essa
Takeaways:
00:52 Social media works best when you focus on giving value and building trust before trying to sell anything.
04:42 Paid ads should first send people to useful content, not straight to a sales page.
12:33 If you post for free, aim for about 80% helpful content and only 20% promotion.
16:01 Using retargeting lets you show sales ads only to people who already showed interest in your first ad.
21:49 Turning cold traffic into warm traffic takes time and money, but it leads to better results in the long run.
Resources
- Social Media Worldwide (Website)
- Social Media Worldwide (Blog)
- Social Media Worldwide (YouTube)
Podcast: Play in new window | Download (Duration: 23:58 — 21.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
179: Strategic Content and Advertising: Increase Social Media Presence with Marty McDonald
Marty McDonald from Bad Rhino Inc. stops by to share some interesting social media marketing strategies that can apply to any business, online or offline. Marty shares some case studies with Victory Beer and Blind Squirrel Apparel and how he's been able to track improvement with his clients while being entertaining with his content and marketing specific calls-to-action.
Podcast: Play in new window | Download (Duration: 30:28 — 27.9MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
154: Crush It On Instagram: Build an Audience, Generate Leads, and Increase Sales with Luke Bender
Luke Bender from LukeBender.com shares his Instagram expertise. Instagram is a super popular social network (500 million users, second only to Facebook), where users can only post pictures as content. He shares his 30 minute per day strategy to get the most out of this high traffic social network:
- post between "every other day" and "once a day"
- research hashtags: find huge Instagram pages similar to yours and copy those tags
- follow people to get followers (you're limited to 60 per hour but shoot for 100 per day)
Resources
- Typorama (generate quote pictures)
- Later app (for posting)
- Iconosquare (analytics)
Podcast: Play in new window | Download (Duration: 27:08 — 24.8MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
105: Leverage LinkedIn and Network Your Way to New Connections with Mike Shelah
LinkedIn master Mike Shelah talks to us about the ABC's of LinkedIn: Always Be Connecting, Always Be Cultivating, and Always Be Customizing. Use the LinkedIn social network to find your dream job or get an "in" with whatever joint venture you want to achieve.
Podcast: Play in new window | Download (Duration: 28:00 — 25.6MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
