Marketer of the Day: Internet Marketing Podcast

Recent Updates

855: Strategic Communications, Public Relations, and Online Marketing Strategy to Gain More Visibility with Amanda Berlin

Want to gain more Visibility to connect with more people? Then you need an effective PR and Marketing Strategy. But how do you leverage them to widen your audience?

Amanda Berlin is a business consultant, visibility strategist, and podcast host who has worked with clients for over 20 years. She previously worked in the corporate world of public relations, helping large companies like pharmaceutical and financial firms increase their visibility. Now, Amanda uses her expertise to help entrepreneurs and small business owners raise their profile and grow their impact through strategic partnerships, speaking opportunities, and media appearances. Today, Amanda discusses the three key pillars of visibility that she recommends for her clients: collaborations and alliances, speaking events, and media placements.

Quotes

“PR is based on earned visibility—visibility that you earn by positioning yourself as an expert and having valuable ideas to disseminate.” - Amanda Berlin

“The fastest track to visibility that generates leads, new clients, and revenue is through collaborations and alliances.” - Amanda Berlin

“All of us have something important to contribute, and it is our responsibility to do the work to make our voices heard.” - Amanda Berlin

Takeaways

00:56 PR (public relations) is about building relationships and earning visibility, not just paid advertising.

04:16 Visibility tactics should be tailored to your specific business goals, whether that's client acquisition, validation, or long-term awareness.

11:26 Collaborations and strategic partnerships are one of the fastest ways to build trust and credibility with a new audience.

14:03 Speaking opportunities, both on stages and through hosting your own events, can also quickly generate trust and lead to new clients.

14:43 Media placements are valuable for validating your expertise, but should be part of a broader visibility strategy.

25:48 Raising your voice and making yourself visible, despite the discomfort, is a responsibility to support the people who need your expertise and ideas.

Resources

Podcast: Play in new window | Download (Duration: 27:53 — 38.5MB) | Embed

Leave Your Comment »

854: The Rule of 26: Charge What You Are Worth, Attract New Clients, and Grow Your Business with Michael Buzinski

Why should you ensure that your website marketing focuses on the client? How can you optimize your marketing for a million-dollar practice? Need more results from your website? If you want to grow your business faster, you need a revenue growth plan.

Michael Buzinski is the CEO of Buzzworthy, a website marketing company. He is a lifelong entrepreneur, a digital marketing thought leader, and a Best-Selling Author. Michael Buzinski was dubbed a "visionary marketer" by the American Marketing Association. Today, Michael discussed his "Rule of 26" concept, which outlines a simple three-step digital marketing strategy to double a service-based business's revenue from its website.

Quotes

“The rule of 26 states that if you increase the unique traffic to your website by 26%, then increase the conversion rate of that traffic by 26%, and increase your average value per client by 26%, you'll achieve a compounded output of 100% more revenue from your website.” - Michael Buzinski

“Nine times out of ten, I hear, 'If I raise my prices, I'll lose my clients.' And I usually respond with, 'Those aren't the right clients.' If you can't charge what you're actually worth, you do not have good clients.” - Michael Buzinski

“If you try to talk to everyone, you will become no one because you can please some of the people some of the time, but you cannot please all the people all the time.” - Michael Buzinski

Takeaways

01:09 Increasing the average value per client, conversion rate, and website traffic by just 26% each can lead to a 100% increase in revenue for a service-based business.

05:12 Raising prices may cause some clients to leave, but those are likely not the right clients for the business. Focusing on the right, high-value clients is key.

16:29 Clearly defining the specific problem the business solves and the target audience is crucial for effective marketing and standing out from the competition.

23:25 Regularly reviewing and updating the business website to ensure it reflects the current offerings and messaging is essential for maintaining a strong online presence.

25:21 Providing a clear, compelling customer journey and brand story on the website can significantly improve conversion rates.

Resources

Podcast: Play in new window | Download (Duration: 30:51 — 42.6MB) | Embed

Leave Your Comment »

853: Leverage Your Podcast: Promote, Boost, and Build Profitable Interview Connections with Lyndsay Phillips

Are you afraid of podcasting? Do you get burned out when producing your podcast? The number of people who listen to podcasts, as well as the number of podcasts that people listen to, is growing in tandem with the growth of podcasts.

Lyndsay Phillips is the founder of Smooth Business Growth, a company that specializes in helping entrepreneurs leverage the power of podcasting to grow their businesses. Lindsey is also the host of the "Leverage Your Podcast" podcast, where she shares her expertise on using podcasting as a marketing tool. Today, Lyndsay talks about the benefits of podcasting and shared her insights on how to effectively promote and leverage a podcast. She emphasizes the importance of consistency, strategic promotion, and utilizing various platforms to reach a wider audience.

Quotes

“There is always room and time to launch a podcast, start podcast guesting, or simply use it to grow your business.” - Lyndsay Phillips

“It's amazing how many people do not email their list when a new episode comes out. You want to nurture your list, be top of mind, and showcase that you're an expert and connected in the industry.” - Lyndsay Phillips

“You have to be realistic about your goals and expectations going into it. For me, when I first started out, it was about getting my name out there, meeting other people, and growing my email list.” - Lyndsay Phillips

Takeaways

00:57 Podcasting is still a growing and viable marketing channel, with room for new entrants to find success.

04:39 Consistently promoting podcast episodes across multiple platforms and channels is crucial for building an audience.

06:44 Leveraging email marketing to nurture your list and keep them engaged with your podcast content can be a powerful strategy.

21:17 Having a system and checklist in place for podcast promotion and repurposing content can help streamline the process and ensure consistency.

25:05 Focusing on the core goals and objectives of your podcast, rather than getting caught up in minor details, is the key to getting started and finding success.

Resources

Podcast: Play in new window | Download (Duration: 27:22 — 37.8MB) | Embed

Leave Your Comment »

852: Outranking Content Writing Tool: Consistently Publish Popular Content with Pankil Shah

Being a writer or simply someone who wants to write for content creation is difficult for many individuals. Not because they don't know how to do it, but because they fear they won't be able to hold the reader's attention from the minute they begin reading the material.

Pankil Shah is the CEO and co-founder of Outranking.io, an AI platform that helps writers, editors, and SEO professionals create impactful web content. With over 10 years of experience leading product and growth for startups, Pankil is an entrepreneur and SaaS product and content marketing expert. Today, Pankil discusses Outranking.io's AI-powered writing assistant that helps create factual, SEO-optimized content for web pages, blog posts, landing pages, and more.

Quotes

“The problem with AI is that it's trained based on old data, so it doesn't really know the new concepts or what happened today.” - Pankil Shah

“Many tools out there do an excellent job at one thing, and that thing is brainstorming. You are going to read through the entire output and then modify it according to your needs.” - Pankil Shah

“This is the one piece of advice I give to all marketers creating content: Ditch the editors that focus solely on keyword density and look elsewhere. That's not how you create content for 2021.” - Pankil Shah

Takeaways

00:49 AI-powered writing tools need to be able to generate factual, up-to-date content, not just fictional or outdated information.

07:40 Leveraging AI to assist with research and content structure can save writers significant time and effort.

09:34 A modular, step-by-step approach to content creation, with guidance from the AI, is more effective than simply generating an entire piece of content at once.

15:48 Optimizing existing content can be just as important as creating new content, in order to maximize search engine visibility and traffic.

19:45 Focusing on user intent and readability is more important than just targeting specific keywords when creating content.

Resources

Podcast: Play in new window | Download (Duration: 21:03 — 29.1MB) | Embed

Leave Your Comment »

851: Wunderkind: Find Fulfillment and Unleash Your Own Individuality in the Workplace with Alli Trusell

People management and ensuring that qualified workers, are assigned in their optimal position of competency are crucial to achieving exponential growth in the following years. Simply preventing obstacles in the process is vital for sustainability and efficiency, as is supporting people in feeling valued, excited, and committed to the work they accomplish.

Alli Trusell is the Chief of Staff at Wunderkind, a fast-growing SaaS and marketing firm. She is an expert in communications, people management, culture, and performance. Today, Alli discusses the changing landscape of the workplace, the importance of aligning employees' values and passions, and the strategies companies can use to retain top talent in a highly competitive job market.

Quotes

“There's a real emotional connection to taking a new job that we haven't seen before. It's a harder thing to combat from an attrition perspective. We really have to align with people's values.” - Alli Trusell

“I would much rather hire someone who is passionate, driven, and curious about what they're going to be doing than someone who is cookie-cutter perfect from a resume perspective.” - Alli Trusell

“Be happy in what you do. It's something you have some control over. If you're not happy at your job, consider finding one that brings you joy.” - Alli Trusell

Takeaways

00:39 Companies need to focus on aligning employee values and passions to retain top talent in a highly competitive job market.

11:01 Managers should encourage open communication, provide opportunities for growth and development, and ensure employees are not overworked or burnt out.

16:38 Personalized experiences and a focus on the customer can help brands stand out in a crowded digital landscape.

18:57 Embracing diversity of thought and background can foster innovation and create a positive work culture.

19:47 Passion, curiosity, and a willingness to tackle challenging problems are highly valued traits in potential hires.

Resources

Podcast: Play in new window | Download (Duration: 22:37 — 31.3MB) | Embed

Leave Your Comment »

850: Savvy Pro Web: Boost Your Website’s Lead Generation Performance with Sean Rosensteel

Business growth can be a long-term and challenging process and many successful small business owners are continuously looking to expand their customer base and grow their businesses. One of the elements of growing a business is having access to a steady stream of leads, and business owners should invest in this necessary evil called "digital marketing."

Sean Rosensteel is the founder of Savvy Pro Web, a company that builds professional websites to increase credibility, generate leads, and win clients. As a lifelong entrepreneur, Sean shares his expertise on the importance of empathy and understanding your customer's journey when creating an effective website. Today, Sean talks about the strategic approach to website design, emphasizing the need to focus on solving the visitor's problems rather than just promoting your own business.

Quotes

“What we really need to be doing is expressing empathy for the visitor, the prospect we're serving, whether we have a service business or a product business.” - Sean Rosensteel

“Marketing is trial and error. That's been my experience. I've been a marketer for roughly 15 years, and to me, it all boils down to trial and error.” - Sean Rosensteel

“If your website isn't effective, if you have a website that doesn't work, you're just going to get the same results, and you'll just end up paying more for it.” - Sean Rosensteel

Takeaways

01:11 Focusing on solving the visitor's problems, rather than just promoting your own business, is key to creating an effective website.

03:22 Understanding your customer's journey and their level of expertise in your industry is crucial for using the right language and approach on your website.

13:12 Adopting a trial-and-error mindset and setting clear budgets and timelines for marketing experiments can help you make data-driven decisions.

21:52 Ensuring your website is effective and converting visitors before investing in traffic-driving strategies is a more efficient approach.

26:12 Leveraging existing traffic and optimizing your website can often yield better results than constantly seeking new sources of traffic.

Resources

Podcast: Play in new window | Download (Duration: 28:53 — 39.9MB) | Embed

Leave Your Comment »

849: Agency Survival Guide: Productize a Service Business and Stand Out in a Crowded Market with Max Traylor

I have a question for my fellow founders, small business owners, and entrepreneurs: Do you work for your business or is your business working for you? Do you wish you had a business that could develop quickly, be extremely profitable, and scale without you? Do you have a wonderful concept but aren't sure how to turn it into a product that will generate a reliable, regular cash stream?

Max Traylor is a coach, consultant, and strategy expert who helps productize consulting services. He is the host of the interview show "Beers with Max" and the author of the book "Agency Survival Guide: How to Productize Consulting Services and Do Other Things Better Too." Today, Max discusses the importance of building a business that aligns with your personal life, the power of positioning your knowledge as a premium offering, and the strategies for finding and targeting your ideal clients.

Quotes

“The lesson to my five-year-old business self would be to put your personal life first and build a business that works around your personal life, not the other way around.” - Max Traylor

“The money you make has nothing to do with what you do. It has to do with who you're selling to, who you're working with, and what they perceive the value to be.” - Max Traylor

“Don't wait for your best clients to show up; you have to go get them. If you're not staring at a list of your next 40 ideal customers, you're doing it wrong.” - Max Traylor

Takeaways

01:14 Building a business around your personal life and lifestyle is key to achieving work-life balance.

03:47 Positioning your knowledge and expertise as a premium offering allows you to charge higher prices and create scalable revenue streams.

09:18 Embracing the mindset that "no" is the start of a valuable conversation, not the end, can help you overcome limiting beliefs about pricing.

12:36 Actively pursuing and targeting your ideal clients, rather than waiting for them to find you, is crucial for business growth.

18:36 Maintaining a consistent pipeline of 15-20 new prospect conversations per month is a good target to ensure a steady flow of new business.

23:13 Defining what "growth" means to you personally, whether that's increased revenue or more personal time, is crucial for setting the right goals.

Resources

Podcast: Play in new window | Download (Duration: 26:25 — 36.5MB) | Embed

Leave Your Comment »

848: Impact Speaker Academy: Communicate and Monetize Your Message with Odell Bizell

Want to improve your public speaking and communication skills? While most diverse speakers and trainers focus on theories, definitions, and intangible rhetoric, Odell's presentations and training focus on skills leaders can learn and apply. When you hire him, you get an energetic, dynamic, and knowledgeable speaker that teaches skills that will help you thrive in diverse settings and situations.

Odell Bizell is a business coach who teaches entrepreneurs and small business owners how to double their income with public speaking. He is the author of 10 books and has partnered with over 240 colleges as a motivational speaker. Odell has also worked with the military to teach communication skills to emerging professionals in 45 states. Today, Odell talks about the importance of making your customers feel something in order to increase the likelihood of them buying from you. He shares a case study of a client who used observational humor and an "anti-campaign" to market his services.

Quotes

“If you can't evoke an emotional response from your customer or client, the likelihood of them buying from you is very low.” - Odell Bizell

“Instead of just saying, ‘Well, I am so great,’ try this approach: ‘Hey, let's see what makes things so great about you. What's your job like? What's your lifestyle like?’ This way, you gather all the data.” - Odell Bizell

“Think about what you truly represent and embody in your life. Then, identify events and opportunities that align with and support that outcome.” - Odell Bizell

Takeaways

00:58 Connecting with your audience on an emotional level is crucial for increasing sales and conversions.

05:32 Observational humor and "anti-campaigns" can be effective marketing strategies to stand out and engage your target audience.

11:01 Focusing on speaking with your customers, rather than just talking at them, is essential for building trust and rapport.

17:18 Reverse-engineering your approach by identifying your ideal clients and their needs is key to creating effective public speaking and marketing campaigns.

21:48 Providing monetary incentives for existing clients to attend your events can be a powerful way to deepen relationships and generate new leads.

Resources

Podcast: Play in new window | Download (Duration: 28:40 — 39.6MB) | Embed

Leave Your Comment »

847: Grow Your Profits, Business, and Life with Tim Redmond

When you become a business owner, your main goal is to establish your brand and grow, but turning a small business into a big one is not easy. Unfortunately, this doesn't happen overnight. Growth is an ongoing process that requires hard work, patience, and dedication. There's no particular step or secret way to surpass other businesses in the industry or achieve immediate success.

Tim Redmond is the founder of Redmond Growth Consulting, a business growth company that helps service-based businesses like contractors, doctors, lawyers, and accountants to increase their profits, streamline their operations, and gain more freedom in their lives. With over 20 years of experience in business coaching and consulting, Tim has helped numerous clients transform their businesses and achieve remarkable results, such as one plumber client who grew his monthly revenue from $100,000 to $500,000. Today, Tim shares his insights on how businesses can break out of the scarcity mindset and embrace an abundance mindset, focusing on improving lead generation, pricing, sales processes, and building effective teams.

Quotes

“We're created to create, yet often we go in kind of checked out. Instead of acting upon our surroundings to make our world operate and behave the way we want, we become more victimized by what's going on.” - Tim Redmond

“If you have a service company, the more you serve, the more you make, and hopefully the happier people are. That's creating wealth.” - Tim Redmond

“Your business doesn't require as much work as you think it does. If you have systems in place and create a cadence in your business, it can run more efficiently.” - Tim Redmond

Takeaways

01:02 Businesses can transform their operations and profitability by improving lead generation, pricing, sales processes, and building effective teams.

06:12 Maintaining regular communication and getting customer reviews can unlock significant untapped revenue potential for service-based businesses.

11:18 Implementing systems and creating a structured cadence in the business can reduce the time and effort required, allowing business owners to work less while earning more.

16:35 Shifting from a scarcity mindset to an abundance mindset can unlock new possibilities and help business owners achieve their desired goals.

21:27 Dreaming and clearly defining what one wants their business to provide can unleash the brain's creativity and lead to exciting new opportunities.

Resources

Podcast: Play in new window | Download (Duration: 26:55 — 37.2MB) | Embed

Leave Your Comment »

846: Relationship List Building: Grow Your Network with Corine Lafont

Having a firm plan for what you want to accomplish is similar to having steadfast strategies for winning a conflict. We must be adaptable and malleable to embrace the changes and challenges that life throws at us. Only those who are persistent and consistent in their acts in achieving their goals in this lifetime get rewarded.

Corine La Font is a PR practitioner with over 10 years of experience. She is a Toastmaster since 2012 and has held the position of PR manager at the division and district level. She is also the host of the Between The Lines Podcast. Today, Corine talks about the importance of building authentic relationships in business, being adaptable and open to new opportunities, and the value of providing quality over quantity when it comes to networking and content creation.

Quotes

“Be liquid, be flexible, be open, be malleable, be resilient. Don't be so tight about anything, because things may come that are better, and you could just ignore them because you're so fixated on this particular part.” - Corine Lafont

“You have to keep at it; you build it, and you build it. I have loads of content that I need to distill and do a lot of work with, but you just can't stop. You have to know what really matters to you the most.” - Corine Lafont

“Don't gripe, stop complaining. We don't have time for that; it actually makes you get older, wither away, and live a very Grinch-like life. Let's come back to the childlike bliss, joy, and innocence that we are supposed to be living.” - Corine Lafont

Takeaways

02:08 Building authentic relationships and being open to new opportunities is key to business growth and success.

12:23 Measuring results is important, but quality of relationships and experiences should be prioritized over pure numbers.

21:33 Consistency and discipline in showing up, even when you don't feel like it, can lead to long-term benefits and freedom.

25:17 Maintaining a positive, grateful, and adaptable mindset can help entrepreneurs navigate the ups and downs of running a business.

26:03 Providing value to others, rather than focusing solely on personal gain, can lead to unexpected and rewarding collaborations.

Resources

Podcast: Play in new window | Download (Duration: 27:24 — 37.8MB) | Embed

Leave Your Comment »

Recent Updates

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Quotes

Takeaways

Resources

Done For You Podcasting

Signup for Free Report

About Robert & The Podcast

Recent Posts

Income Machine

Bestselling Books

Categories

Archives