Recent Updates
668: Business Insights: Identify the Right Market, Set Goals, Solve Problems, and Help People with Business Plan Answer Man David Brown
David Brown is the "Business Plan Answer Man" and the founder of BusinessPlanAnswerMan.com. He has over 30 years of experience in business and has appeared on the Marketer of the Day podcast before, discussing topics like strategy, entrepreneurship, and focus. Today, David shares insights on the importance of identifying the right target market for your business, rather than trying to appeal to everyone.
Quotes
“Starting a business for the wrong reason is the number one reason businesses fail.” - David Brown
“When we niche down, you have a narrower focus. Instead of fishing with a dip net trying to catch just perch, you can target with a specific bait on your line, going out to catch just the perch.” - David Brown
“Markets shift neighborhoods. Some go down, become rundown and unkempt, while new ones come in. You have to always be cognizant of what's going on in your marketplace.” - David Brown
Takeaways
01:10 Targeting everyone as a customer is a mistake, as it leads to spreading yourself thin and not charging the right value.
03:22 Identifying the problem your product or service solves and who has that problem is crucial for effective marketing and business growth.
11:35 Niching down and targeting a specific customer profile can lead to much better results than trying to appeal to a broad market.
18:14 Ongoing evaluation of your target market and customer base is important, as markets and neighborhoods can change over time.
19:53 Gathering testimonials and referrals is a powerful way to build your business through referral marketing.
Resources
- Previous Appearances
- DAVID L. BROWN BUSINESS PLAN ANSWER MAN: Unlock the Potential for Your Success with My Transformational Business Planning Approach
- Connect with David Brown on LinkedIn
- Send a message to David through his Email: Dave@BusinessPlanAnswerMan.com
Podcast: Play in new window | Download (Duration: 24:36 — 22.7MB) | Embed
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667: Work Smart: Life Purpose, Essentialism, Downtime, and Finding Coaching Clients with David Ralph
David Ralph is the host of the popular podcast "Join Up Dots," where he interviews guests and explores their paths to success. As an entrepreneur and business coach, David has shared his insights on topics such as work-life balance, essentialism, and building a sustainable business. Today, David talks about his journey of overcoming burnout and finding a more intentional way of living and working.
Quotes
“Understanding branding is crucial, but also challenging. You almost have to live it for it to become powerful.” - David Ralph
“I don't think you should be everywhere, because by being everywhere, you're nowhere. You should focus on being really, really good in one area, and that is your traffic.” - David Ralph
“Become obsessive. Don't just aim to be passable—strive to be absolutely the best you possibly can.” - David Ralph
Takeaways
06:18 Focusing on one or two primary traffic sources that align with your strengths can be more effective than trying to be everywhere.
09:09 Simplifying your business by eliminating unnecessary tasks and distractions can lead to greater clarity and productivity.
16:44 Taking regular breaks and disconnecting from work can foster creativity and help you gain a fresh perspective.
26:24 Identifying and catering to the right clients, those who are open to making changes, can be more rewarding than trying to please everyone.
29:49 Embracing a minimalist and essentialist approach to business and life can help you achieve a better work-life balance.
Resources
- Previous Appearance
- Join Up Dots: We Make Building Your Dream Life Simple. Unleash The Easy-Preneur With Join Up Dots
- Connect with David "Join Up Dots" Ralph on LinkedIn
- Follow David Ralph on X (Twitter)
Podcast: Play in new window | Download (Duration: 33:48 — 31.1MB) | Embed
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666: Focus, Leverage, and Value: Build Your Customer Base and Champion a Cause with Naresh Vissa
Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider.. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops.
He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting... To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources... To Reach Millions, TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, and the new book FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book. He has a Master's Degree from Duke University's Fuqua School of Business and has been featured on USA Today, Yahoo!, Bloomberg, MSNBC, Huffington Post, Businessweek, MSN Money, Business Insider, India Today, Hindustan Times, and other domestic and international media outlets.
Quotes
“Any business idea or venture has a better chance of succeeding if you go with something proven, if you piggyback off what's known to work, rather than trying to reinvent the wheel. As I like to say, good artists borrow, but great artists steal.” - Naresh Vissa
“Action is more important than just thinking about things in your mind. Too many people say, 'I've got it in my head. It'll come out one of these years,' and it just never comes out.” - Naresh Vissa
“If you want to make things happen, you have to get up and actually do it, regardless of your age.” - Naresh Vissa
Takeaways
05:53 The freelance economy is growing, and technology has enabled more people to work for themselves.
16:16 Skills are the currency of today's economy, and developing multiple skills can lead to more opportunities.
17:59 Focusing on your core competencies and most profitable customer base is crucial for business success.
19:07 Achieving leverage, where clients come to you, can provide freedom and flexibility in your career.
31:33 Pursuing your passions and gaining experience in your 20s can set you up for long-term success.
Resources
- Naresh Vissa: Media Entrepreneur, Author, Online Marketing Consultant & sales Strategist
- Connect with Naresh Vissa on LinkedIn
- Get a copy of Podcastnomics: The Book Of Podcasting. To Make You Millions on Amazon
- Get a copy of Fifty Shades Of Marketing: Whip Your Business Into Shape & Dominate Your Competition on Amazon
- Get a copy of TRUMPBOOK: How Digital Liberals Silenced A Nation Into Making America Hate Again on Amazon
Podcast: Play in new window | Download (Duration: 40:36 — 37.4MB) | Embed
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665: Slow Down to Speed Up: Discover Your Genius Zones with Darren Virassammy
Darren Virassammy is the Co-Founder and Chief Operating Officer of 34 Strong, a new breed of consultancy that gives a voice to disengaged employees by helping organizations like yours become great places to work. A leading expert in the global Employee Engagement community, Darren leverages the Gallup StrengthsFinder assessment to create massive shifts within organizations, both culturally and on the bottom line.
Quotes
“We can get so caught up in chasing top-line revenue that we stop looking at the overall health of the business. Revenue is great, but it can often put a lot of stress on your business.” - Darren Virassammy
“The ultimate productivity hack is not about doing more, but about figuring out what to do less of.” - Darren Virassammy
“Your greatness zones are the areas where you excel, where you're naturally good at tasks, and can perform well consistently. These are the activities you can do effortlessly, often reaching the next level without even trying.” - Darren Virassammy
Takeaways
01:31 Systematizing and outsourcing business operations can create a more predictable and scalable business model.
04:54 Evaluating client relationships and identifying the right "pumpkin" clients is crucial for long-term business success.
12:05 Maintaining a strong internal culture and aligning it with external branding is key to building a sustainable business.
17:49 Pausing to reflect and focus on the fundamentals, such as rereading foundational books, can provide clarity and direction.
23:04 Offering a mix of personalized and open-enrollment programs can help reach a wider audience and provide more value.
Resources
- 34 Strong: Join the +28 Million People Using Their Genuine Strengths to Enhance Their Performance
- Connect with Darren Virassammy on LinkedIn
Podcast: Play in new window | Download (Duration: 27:00 — 24.9MB) | Embed
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664: Niche Down: Find Your Superpower, Meaning, and Purpose with Kat McLead
Kat Mclead is the creator of the Stay at Home Mom Entrepreneur: *the* proven framework for creating a highly profitable business that you love while working 2 hours a day. She coaches other coaches find their ideal client and raise rates by providing a unique, specialized, in-demand service.
Quotes
“The truth of the matter is, I never have to work a day in my life. We've already accumulated a lot through smart investing and careful financial planning.” - Kat McLead
“If you want to work 25 or 30 hours a week and have a flexible schedule, then make that happen. Outsource everything that you don't need to do.” - Kat McLead
“While you're creating your dream life, moving from where you are now to where you want to go, just keep taking those steps. Get the support you need, find a community, and make it happen for yourself.” - Kat McLead
Takeaways
00:58 Niching down to a specific, targeted audience can lead to significant business growth and success.
07:44 Gradual transitions and outsourcing can help entrepreneurs balance their business and personal life.
14:47 Overcoming personal challenges, such as feeling not good enough, is an ongoing process for many entrepreneurs.
22:00 Building a supportive community and seeking guidance can be invaluable for entrepreneurs on their journey.
24:38 Embracing failure and consistently taking action are key to achieving entrepreneurial goals.
Resources
- Stay At Home Mom Entrepreneur: The 4 Key Steps to Pinpointing Your High Profit High Purpose Business for Busy Moms
- Follow Kat McLead on X (Twitter)
- Connect with Kat McLead on LinkedIn
- Join Mom First Entrepreneurs: Building Business For Profit, Purpose, & Pleasure Facebook Group
Podcast: Play in new window | Download (Duration: 25:31 — 23.5MB) | Embed
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663: System Hub and Systemology: Step Out of Day-to-Day Operations By Creating Processes with David Jenyns
David Jenyns is the founder of Melbourne SEO Services, a digital agency he has owned for over 13 years. He is also the author of the book "Authority Content." Today, David discusses his journey of systematizing his business, including hiring a CEO to run the day-to-day operations, and creating a platform called "System Hub" to help other business owners document their best practices and processes.
Quotes
“I don't want to be that dad who's always too busy focusing on running the business. I kept coming back to the idea of systemization: getting my core business processes documented and then putting some key team members in place.” - David Jenyns
“If you take the idea that you need to build up your business processes, that's going to lead to your success.” - David Jenyns
“Think about your marketing processes, document them so your team can apply them consistently, and you'll start to see your business skyrocket.” - David Jenyns
Takeaways
00:55 Systematizing your business can free up time and allow you to focus on strategic planning instead of day-to-day operations.
07:47 You don't have to create all the systems and processes yourself - you can have experts show you how it's done and then document the steps.
13:20 If the people you hire to carry out your systems are making money for your business, their cost is essentially free.
15:25 Virtual assistants can attend trainings and webinars on your behalf, saving you time and effort.
16:12 Modeling successful systems from other businesses, rather than trying to replicate their current level of sophistication, can be a more effective approach to systematization.
Resources
- Previous Appearance (Authority Content)
- BUSINESS SYSTEMS SUMMIT: Go behind the scenes with 50+ world-class entrepreneurs & business coaches …
- Melbourne SEO Services: Make Google Love You.
- SystemHUB: Systemise Your Business With Ease!
- Connect with David Jenyns on LinkedIn
Podcast: Play in new window | Download (Duration: 18:52 — 17.5MB) | Embed
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662: Focus, Flow and Control: Marketing P.L.A.N.S., Time-Blocking, Leverage, Planning, Systems, Strategy, and Actions with Diane Conklin
Diane Conklin from CompleteMarketingSystems.com is an internationally known author, entrepreneur, coach, consultant, marketing and business strategist, implementation specialist and speaker. Diane is a direct response marketing expert who specializes in showing business owners how to integrate their online and offline marketing strategies, media and message, to get maximum results from their marketing dollars.
She's here to help us get focus, to create a plan, and time block to ACT instead of REACTING or RESPONDING. It's possible with her P.L.A.N.S. system: Plan, Leverage (i.e. money), Action, Next (or Now) and Systems (or Strategy)
Quotes
“If you have a plan, you have structure, focus, and direction. It's much better than being willy-nilly and just throwing mud on the wall.” - Diane Conklin
“The difference is having that focus and saying, 'Okay, I'm going to go from an average business owner in the next 90 days to a world-class business owner.'” - Diane Conklin
“It's hugely powerful when you have leverage and knowledge in your business. With your plan set, you're ready to move forward.” - Diane Conklin
Takeaways
04:44 The PLANS acronym (Plan, Leverage, Action, Next, Systems, and Strategy) can help business owners stay focused and efficient.
09:30 Developing a marketing plan, rather than a business plan, can provide more flexibility and adaptability to changes and opportunities.
10:29 Having a structured plan for your business is crucial to avoid a haphazard approach and achieve your goals.
16:40 Following a structured marketing plan can lead to significant financial success, as demonstrated by Diane's client example..
18:35 Attending Diane's "Plan, Grow, and Succeed" event can help business owners create a marketing plan for the year.
Resources
- Previous Appearance
- Complete Marketing Systems: Turning Your Knowledge Into Profits
- Connect with Diane Conklin on LinkedIn
- PlanGrowAndSucceed.com Promo Code: VIP (SITE)
Podcast: Play in new window | Download (Duration: 22:21 — 20.6MB) | Embed
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661: Join the Golden Age of Podcasting, Leveraging Interviews, and Repurpose Content through Conversations with Tom Schwab
Does podcasting interest you? What about a fan-base of loyal, educated, and excited people ready to listen, click, and buy from you? Tom Schwab from Interview Valet is here to tell you that it's NOT too late for podcasting.
Tom shares real data about what his podcast interview booking company (over 100 people on 10,000 podcasts) are looking for, and how you too can have an authentic conversation (for good quality content) and then repurpose that content in a number of NEW ways (for good QUANTITY content) -- here's what's working now with podcasting
Quotes
“I often laugh when people ask if it's too late to get into podcasting. To me, that's like someone in the 1930s asking if it's too late for radio. No, we are still in the Golden Age, with so much still ahead of us.” - Tom Schwab
“Interviews always convert better when there's an authentic conversation, not just rote questions. People need to understand your heart, how you think, your visions, and where you're headed.” - Tom Schwab
“Anyone who says that doing a podcast interview is easy has either never done it or has never done it well.” - Tom Schwab
Takeaways
08:43 Podcasting has experienced significant growth, with over 51% of the population now listening to podcasts.
11:19 Authentic conversations in podcast interviews are more effective at converting listeners than scripted Q&A sessions.
13:13 Repurposing podcast content into various formats, such as audiograms, blog posts, and social media posts, can help maximize the impact of each interview.
14:44 When selecting podcasts to be featured on, factors like episode count, engagement, website quality, and reach are important considerations.
16:04 Podcast interviews can be a powerful tool for growing a business, as they provide opportunities for backlinks, SEO, and reaching a highly engaged audience.
Resources
- Interview Valet: GO BEYOND GUESTING. DRIVE RESULTS WITH PODCAST INTERVIEW MARKETING.
- Connect with Tom Schwab on LinkedIn
Podcast: Play in new window | Download (Duration: 20:28 — 18.9MB) | Embed
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660: Learn to Embrace the Ocean, Manage Expectations, and Break the Cycle with Evan Money
Evan Money is a global entrepreneur, number one best-selling author, and happily married for over 20 years. He and his wife remarry in a different state or country every year, celebrating their 25th wedding anniversary. Today, Evan Money talks about the importance of embracing the process, managing expectations, and breaking negative cycles to achieve success in business and relationships.
Quotes
“It's not the big, giant things. It's the little efforts every day that add up to a massive, amazing abundance of joy, harmony, and success.” - Evan Money
“If you're focused on the outcome, you're always going to be disappointed because it will always be different from what you have in your head. It’s never going to match your expectations exactly.” - Evan Money
“The secret to reaching your dreams and goals, and never having to work hard, is to truly fall in love with the process.” - Evan Money
Takeaways
01:04 Embracing the process and falling in love with the daily tasks is the key to reaching your dreams, rather than focusing solely on the end result.
10:15 Unmet expectations are the root cause of frustration, anger, and disappointment, so it's important to manage your expectations realistically.
18:37 Developing a "home court advantage" by prioritizing your personal relationships and home life can lead to success in your business and other areas.
34:23 Understanding and embracing the differences between men and women, rather than trying to change each other, is crucial for maintaining healthy relationships.
36:53 Becoming a "cycle breaker" by taking responsibility for personal growth and improvement is essential for creating positive change in your life.
Resources
- Happily Ever After!: INCREASE THE FLOW OF LOVE IN YOUR MARRIAGE.
- Happily Ever After Webinar: The 3 Biggest Lies About Marriage and How You Can Instantly Improve Yours!
- Connect with Evan Money on LinkedIn
Podcast: Play in new window | Download (Duration: 39:11 — 36.1MB) | Embed
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659: The Power Of Mindset: Why Most Successful People Feel Unfulfilled (And What To Do About It) with Hayk Tadevosyan
Hayk Tadevosyan is a proud father, husband, deacon, athlete, and entrepreneur passionate about serving his community and inspiring others to reach their goals.
Hayk owns and operates a thriving insurance and construction business that he built from scratch. With the years of coaching and developing his top producing teams, he has developed great joy in coaching and consulting other business owners, professionals, aspirants and team members on replicable sales systems, processes of entrepreneurship and personal development.
His first book, The Power of Mindset follows Hayk Tadevosyan’s amazing journey from growing up in a poor country of Armenia, to becoming a shining example of achieving the American dream.
Quotes
“Consistency comes from maintaining a regular schedule and prioritizing what's important. This means identifying what needs to be done today and ensuring that important tasks are not sacrificed for the urgent ones.” - Hayk Tadevosyan
“Everything is faith-driven. There's no separate time for spending; you do it all with faith.” - Hayk Tadevosyan
“The primary driving factor for a business owner should be to develop good jobs in the community. By creating good jobs in your office, you attract talented business partners who will, in turn, take care of your clients.” - Hayk Tadevosyan
Takeaways
05:32 Balancing different aspects of life, like family, fitness, finances, and friendship, is crucial for overall success and fulfillment.
07:30 Embracing the process of writing and editing can lead to a deeper understanding of your own beliefs and ideas.
10:32 Writing down your thoughts and ideas, even in a journal format, can help you organize and refine them over time.
25:58 Consistency in your daily routine, such as a structured morning schedule, can help maintain high energy and productivity.
29:11 It's important to develop a strong team and not be the sole employee of your own business, as this can lead to burnout.
Resources
- Previous Appearance
- Hayk Tadevosyan: Author
- Check out Hayk Tadevosyan State Farm Insurance Agent Profile
- Connect with Hayk Tadevosyan on LinkedIn
- Get a copy of The Power Of Mindset: The Manual To Why Most Successful People Feel Unfulfilled And What To Do About It on Amazon
Podcast: Play in new window | Download (Duration: 33:04 — 30.4MB) | Embed
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