1004: Podcasting for Legal Professionals and Law Firms: The Power of Attorney Podcasts with Robert Ingalls
What can branded podcasts do for podcasts? Legal professionals can harness the power of audio content as a dynamic marketing tool. Branded podcasts help law firms establish thought leadership, connect with potential clients on a deeper level, and answer their pressing legal questions. My advice? Embrace this innovative approach, as it offers a unique opportunity to build trust and engage with your audience while showcasing your expertise in an accessible and convenient format.
Robert Ingalls is a professional speaker and the founder of LawPods, a podcast production agency for law firms. At LawPods, Robert and his team help law firms worldwide launch and grow branded podcasts that build relationships and drive revenue. Tune in as Robert shares insights into the power of podcasting in the legal industry and how their company, LawPods, can help legal professionals effectively communicate their expertise and connect with their audience.
Quotes
“I discovered podcasts, and I was just taken by the medium by how you could relate to somebody on such a deep level with something you recorded.” – Robert Ingalls
“Because I am uniquely qualified to work with lawyers, having been a lawyer, I speak that language.” – Robert Ingalls
“Using your voice to solve the problem, especially in a business where you're going to be working with someone closely like law, is such a beautiful way to establish that kind of intimate connection really quickly.” – Robert Ingalls
Takeaways
06:33 Lawyers are often hesitant to adopt new marketing strategies like podcasting due to past negative experiences and a desire to avoid additional tasks.
12:19 Podcasting allows law firms to directly address their prospects' questions and concerns, establishing authority and building an intimate connection.
15:38 Successful law firm podcasts can lead to new client acquisition, as listeners reach out after hearing the content and feeling a connection with the firm.
21:10 Committing to a podcast initiative is crucial - it should not be a "dip your toes" type of effort, but a consistent, well-executed marketing strategy.
27:41 The key to success is persistence and a refusal to make excuses, even in the face of setbacks - "the cowards never started and the weak died along the way."
Resources
Podcast: Play in new window | Download (Duration: 27:55 — 38.5MB) | Embed
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