1006: Grow Your Online Presence in The Real Estate World Through SEO with Alex Capozzolo

[00:00:00] Robert Plank: Hey, welcome back to the podcast. We're here with Alex Cappizzolo and Alex knows all about real estate and SEO. Alex co founded SD House Guys and also Brotherly Love Real Estate. Now, these are two real estate investing companies based on opposite coasts and he founded them with his childhood best friend. [00:00:20] Robert Plank: Alex owns and operates a portfolio of 17 units. And one piece of raw land. And so we're all here today to have a discussion about entrepreneurship, marketing, and so much more. So Alex, glad to be speaking with you. [00:00:34] Alex Capozzolo: Thanks for the intro and happy to be here, Robert. Thanks for having me [00:00:37] Robert Plank: on. Happy to have you. [00:00:38] Robert Plank: And so what is your current passion and focus? What really just gets you energized and gets you jumping out of bed in the morning? [00:00:44] Alex Capozzolo: Besides surfing I would say the pursuit of financial freedom. That's definitely what got both me and my partner hooked onto the whole idea of real estate and rental properties and things like that. [00:00:59] Alex Capozzolo: So I'd say that is probably like my main driver and my big why. And that's been our goal for the past couple years is try to achieve that. Wonderful. And [00:01:06] Robert Plank: you're using real estate to do it. And why real estate? With all these things that could be done, right? You could be a lawyer or a doctor or create a whole other business and sell a product. [00:01:16] Robert Plank: Why is real estate your focus? [00:01:19] Alex Capozzolo: Yeah, there are so many things to choose from. Lots of different ways to skin a cat, as they said. Lots of different ways to make money, earn income, all that stuff. It was really the book that I read that sold the idea of passive income from rental properties. At least for me, got me interested in the whole real estate thing. [00:01:34] Alex Capozzolo: I have since learned that real estate. It's not as passive as you think in a lot of cases things break way more than you'd expect if you own a property which adds to a lot of the expenses and it feels more passive when you don't have a mortgage versus when you do. Those are just things that we've learned along the way still really enjoy going after the goal and trying to add to our portfolio. [00:01:57] Alex Capozzolo: But we realize it's going to take a little bit more than we first thought to get to where we want to be. [00:02:02] Robert Plank: And that's okay, right? That means you rise to the challenge and there's things to figure out. And what book was it that you read that got you down this path? Rich dad, poor dad. Okay, wonderful. [00:02:15] Robert Plank: And I haven't read that one, but I hear about it and I think I might have started it a couple of times. And so what about Rich Dad Poor Dad? Do you remember? What specifically got you on this real estate idea versus just thinking about [00:02:28] it? [00:02:30] Alex Capozzolo: Yeah, so it's by Robert Kiyosaki. I think a lot of people in, or a good amount of real estate people say that was their first book. [00:02:36] Alex Capozzolo: That got them interested and into the space. What about the book? It's just it's pretty eye opening. The whole plot is there's You have two dads. He has like a biological dad in the book and then also a dad that was more of his mentor. And they did their finances and thought about money two totally different ways. [00:02:53] Alex Capozzolo: So it's really just how you, it helps you think about money in a different way than the traditional, get a nine to five, work until you're 65, then retire. It opens up your mind to. How you can use money as a vehicle and, invest some of it and try and multiply that to get you to your goals and eventually get you out of the rat race if you're unhappy being there. [00:03:13] Robert Plank: I love it. And if you think about how our relationship with money, it's it's super weird, right? That some people just have a bad relationship with money and money almost uses them and keeps them trapped in debt and poor versus... What you're doing, which is using money to purchase these sort of cash flow producing assets and building real estate. [00:03:33] Robert Plank: And so what is your flavor of real estate? Are you a commercial, residential, apartment, flipper, renovator kind of guy? What's your technique? [00:03:43] Alex Capozzolo: Lots of different flavors currently. Our bread and butter is probably residential single family rentals. We have a duplex and 2 triplexes as well though, but mostly residential. [00:03:55] Alex Capozzolo: Just because it was the easiest to understand at least when we were 1st getting into it. So we've stuck to that since we've at least learned the Philly market, which is where most of our rentals are. We've learned that market pretty well, so we've got that part pretty dialed in. [00:04:08] Robert Plank: And so what does that mean exactly? To know a market well? It's do you know like the neighborhoods, the rent the crime? What does it mean to know a neighborhood? [00:04:17] Alex Capozzolo: Lots of different factors. The ones that you just named, Robert, are all important for sure. Philly is interesting. It's very, and some other cities are like this too. [00:04:26] Alex Capozzolo: It's very street by street, block by block. So even if you have a good grasp on a zip code or a neighborhood and what properties go for, what, yeah. What style of remodel you should do. Philly is just so one block is super nice, values are great. And then one, literally one street down is pretty sketchy, unsafe, and not a good fit for a flip and better for a rental. [00:04:46] Alex Capozzolo: So it's it's dialed down even to like what street is on, what block it's on and things like that. And then different factors to look at. wE really just stick to comps, but we look at comps. Very deeply and the closest comps we can find in a comp for your listeners. If they don't know, it's just a comparable sale. [00:05:04] Alex Capozzolo: If a property sold 1 street down, that's the same size, same shape, similar condition. You want to look at those values and that helps you guesstimate what yours could be worth if it sold for a similar condition [00:05:15] Robert Plank: to that 1. And you hear a lot about this of how it's important to use your emotions as a tool and don't let it just guide you and how when you see like a beautiful property you might be tempted to just jump in and let your emotions take over but then it seems like these real estate guys that I know who are really dialed in they're all about these numbers and they look at the data and they look at What sells and they look at kind of the numbers and the house situation. [00:05:42] Robert Plank: And so would you say, are you similar in that thought process in kind of your emotions are there, but you really have to dial in on the data and not let the feelings take over? [00:05:53] Alex Capozzolo: Yeah, that's an interesting question. I would be lying if I said my emotions didn't come into play, just being a human. [00:05:58] Alex Capozzolo: They, they're still there even if I said they weren't. So they're there, but I would say what's helped dial them down a little bit and just think. Just more unbiasedly about a situation or in a potential investment opportunity is losing money. I think there, I heard some stat recently that you remember a traumatic event 10 times more vividly and clearly than a positive. [00:06:21] Alex Capozzolo: Event in your life or something like that. So it goes with investing too, right? It's yeah you flip a property, you make 15 grand high fives all around. It's great. And then, it fizzles away that high and that feeling that you have from that. But when you lose money, the sting is there, the scars last. [00:06:35] Alex Capozzolo: So I'd say losing money helps us just think about properties and investment opportunities with less emotions. [00:06:42] Robert Plank: Okay, fair enough. So you use the pain and the failure for a good purpose. And that's an interesting insight. And it took me way too long to realize that how the negative in your mind 10 times outweighs the positive. [00:06:56] Robert Plank: And then you have to correct that a little bit on an entrepreneurship and a real estate journey to take more risks. And do more than what feels comfortable because if you just settle in and listen to what your feelings tell you then you'll be doing having that kind of one versus 10 problem where like the pain and the all the mistakes feel like 10 times of what they actually were and so that's just great to think about as far as focusing on the positive, focusing on the risk. [00:07:23] Robert Plank: And so having said that what do you think is a big, maybe win or a big thing you did right, correctly? What are you proud of as far as your sort of real estate journey? [00:07:39] Alex Capozzolo: What are we proud of? I would say integrity with working with people in any industry, there's bad actors or just, people who provide a service or a product that aren't, they're a little more shy. [00:07:53] Alex Capozzolo: See, they're, they'll, they're not, their interest isn't out for that. The client or the customer, the buyer, whatever um, for us, at least for real estate, there are a good amount of companies that they'll, they'll go to try and buy property from someone who's interested in selling. They'll get under contract for a certain price and then they'll. [00:08:10] Alex Capozzolo: Price drop them after that, right? They'll walk the property and they'll say, Oh, actually the door's crooked and the foundation's funky and the attic smells weird. I'm going to pay you 20 grand less for this. And it's a tough situation to be in for a seller. They, they've invested their time at that point. [00:08:25] Alex Capozzolo: They invested their money still holding onto the property, paying their mortgage, their bills, whatever. So it's not really like a tantrum, like we don't track that number, but I feel at least for me and my partner, that's the way that we always try to go about if we are going to work with someone. [00:08:38] Alex Capozzolo: We really try to avoid getting under contract with a seller unless we know we can do something with it. And we really hate, we don't, we're not the whole bulldog negotiation approach. We're really just here's our number. It works for us. It's comfortable for us. If it works for you too, great. [00:08:53] Alex Capozzolo: If not, totally cool as well. [00:08:57] Robert Plank: Wonderful. So you avoid the bait and switch. And that's interesting to think about as well, that Whatever business you're in is an expression or an extension of your personality. And so with this whole real estate negotiation idea, if you're just a shady person by nature, then it will express that as far as the kind of getting someone hooked on the sunk cost versus if you make that point to be acting with integrity and with morals and be straightforward and mean what you say and all those things, then that's a wonderful thing to do. [00:09:29] Robert Plank: But even despite that, as things can go wrong with real estate, right? With the deals or the water pipe breaks or something like that. So do you have any catastrophic failure to share with us or a fun story that maybe wasn't so fun in the moment, but it is more humorous to look back on now? [00:09:48] Alex Capozzolo: yEah, we have a couple let's go with, yeah, we've had a lot of pipes break. [00:09:53] Alex Capozzolo: So those are like easy stories to tell, but yeah, let's see. I would say there was this 1 situation we had. So we have a duplex, right? And it's in Philly. So the, and it's like a row home set up. So all the homes are technically attached on this 1 block, right? Is how it's all set up. So we have this property. [00:10:10] Alex Capozzolo: We've had it for two years. It's a rental and we kept getting calls from the tenants that they're like the roof was like leaking or the roof was messed up and we had just fixed the roof and put on a new roof a year ago. So we check it out and we see that there's a massive tree. frOm the neighbor's yard. [00:10:27] Alex Capozzolo: Now that's overgrown and, all sorts of tree particles are going into our gutters, this, that, pine cones, pine tree, leaves, whatever. So we're like, okay, we should find out where the neighbor is. We don't know him. Call him. And then see if they are open to taking the tree down. [00:10:41] Alex Capozzolo: We'll split the cost with them. We're even willing to pay for the whole cost because it was just if they would say no, we'd be like, hey, we'll just pay for this. It's messing up our property too. We got to do something about it. So we call them. We eventually have to like, research their number. We skip trace their property address by their name, find their number. [00:10:56] Alex Capozzolo: And it's this woman who's on the property for 20 years. It's a rental for her too. And she's oh, yeah, dude, maybe I'll look at a tree thing, but do you guys know anyone who wants to sell the property or who would be interested in buying a property? Okay. Is what she asked us. And I clearly changed my, I changed my tune pretty quickly. [00:11:11] Alex Capozzolo: I was like We buy houses in Philly. We own your, the one next door. Let's talk. And it was a really long process. It took us like a year and a half to close cause timing wasn't right for her. But that ended up being like one of the, our better deals that we've gotten for our, the history of the company. [00:11:29] Alex Capozzolo: So it was cool that it led from we were going to pay to have this lady take her tree down to ended up leading to a really great deal. I love that. So you, [00:11:36] Robert Plank: you turned the problem into an opportunity and used it to help grow your business. And so that's wonderful to look back on and to think about. [00:11:46] Robert Plank: And so how do you maybe make some of these decisions? Like when you are saying am I going to, buy a property or get rid of it, or are there like a ton of factors that go into it like you think about the location or say you have like your existing properties and say there's like way what probably way across town or one town over like how do all these factors mix together? [00:12:08] Alex Capozzolo: Yeah it's very dynamic as you're alluding to but for decision making we just look at everything case by case again it just comes down to the numbers and what makes sense. Also too, it's, I think it's important, especially if you have a business partner, which I do, we do everything 50, 50 we're constantly checking in on each other because we don't always have the exact same goals. [00:12:27] Alex Capozzolo: A lot of times we do a lot of times we are on the same page, but it's helpful to do lots of check ins consistently and just see where they're at. Sometimes we, I might be in the boat where I'd rather flip a house just buy it, fix it up, resell it, make some money. Whereas other times. [00:12:42] Alex Capozzolo: He and this is just an example. It's not how it always is, but maybe he would want to keep it as a rental, right? And think more long term and park money in it for now. So it's just, it's important just to check in and see what we both want to do, but we leave it open and flexible for each other. [00:12:56] Alex Capozzolo: If there was a case where a property came in as a lead and say, Okay. I'm thinking more long term and I want to keep it as a rental, but he'd rather flip it now. We're open to the one, one of the partners keeping it as a rental and we would pay the other one kind of like half of what we'd expect to make from it. [00:13:12] Alex Capozzolo: So we still make sure everyone feels met where they are. And we can still help each other reach our goals regardless of, if they're on the same page or if they're a little different. I [00:13:21] Robert Plank: love it. So you're saying that you communicate frequently and that you have some of These paths figured out ahead of time. [00:13:28] Robert Plank: So that way you're not just like butting heads or you have a way forward to get out of this problem. And so when we build a business, we always have to figure out new skills, right? And something that you hear a lot about is with realtors or with real estate is that There's at first you try to do all these things yourself and you're juggling a few properties and you can't do it yourself and then you end up having to build a team and have assistants and employees and things like that and is that a path that you've taken? [00:13:55] Robert Plank: Have you built a team and had to figure out these kind of like delegating employer type [00:14:00] Alex Capozzolo: skills? We've, our business has definitely taken on a lot of different styles. So we've had, we've done the whole like hire cold callers and have them work certain lists. And then bring the leads to us when they're ready to have an appointment or whatever the case is. [00:14:20] Alex Capozzolo: So we've done that. We did that for a year and a half or two years, maybe something like that. And it's a workable business model. I wouldn't say that it was our preferred style after doing it for a chunk of time. Yeah, it just felt like we were spending a lot of money with all the overhead and things like that. [00:14:39] Alex Capozzolo: And also this was, leading into COVID where in 2020, it was like the market froze and then it was no one was buying. No one was selling interest rates. All this, it was all sorts of craziness. So it's like a weird time to also have. So I think we just looked at the landscape and we're honest with ourselves about what style of business we wanted to do. [00:14:59] Alex Capozzolo: And going with more of the lean model has definitely increased our quality of life for sure. So now we don't have we don't have any employees, at least. We have a transaction coordinator who helps us when we get a new transaction that we're working with a seller. But besides that it's just me and my business partner at this point. [00:15:17] Alex Capozzolo: And it's it feels nice just having it be lean and help, aligns more with our lifestyles as well. And [00:15:23] Robert Plank: how about the property management? If if a toilet clogs or backs up, do you guys get the call and handle it yourselves? Or what's the situation there? [00:15:32] Alex Capozzolo: We did that for a long time, too. [00:15:34] Alex Capozzolo: Then we hired a property management company. We went with one of the cheapest ones in Philly. It sucks. Got the run around and that was not a great experience. So then we were like, okay, let's take it in house again, which we did. thEn we brought on this software tool and use that, which streamlined it a little bit more with managing tenants and, maintenance requests and things like that. [00:15:56] Alex Capozzolo: And then. We got to a point again where it was, where we were just at just enough tenants that it was taking up a lot of our time. So then we reached out to people we know in Philly, other investors who have rentals and stuff like that. Asked for referrals, which is probably a better place to start when looking for something like a property management company. [00:16:16] Alex Capozzolo: And then brought another 1 on. So we are actually, we do have a property management company now taking care of things. Handling the toilet calls and all that stuff, which has been very nice now that we found one that's a better fit for us. What an adventure. [00:16:33] Robert Plank: And going with the bad company, but then now finding the good one. [00:16:37] Robert Plank: And these last few years especially, you hear about... The software that's really taken off as far as with property management, right? As far as like taking the payments and dealing with the, like the communication with the tenant. And can you explain that a little bit? And there's the social media side of it. [00:16:55] Robert Plank: Like how has the software changed in these last few years to help out with your productivity? [00:17:03] Alex Capozzolo: It's like a lot of things with technology. It's scary now that it is just more entrenched in our lives. But we've found at least that the more we embrace it the easier it gets. Yeah, now tenants, if they have a maintenance request or something, they just put it in through the system, goes to our property management company. [00:17:19] Alex Capozzolo: It's all tracked, their text conversations are tracked. So everyone's, we can refer back to it. Everyone's on the same page, all that stuff. So that's all really pretty helpful. Yeah, it's all pretty helpful, but. It is also tough when we have older tenants who aren't techno, as inclined with technology and things like that. [00:17:38] Alex Capozzolo: And we have a mixed bag of tenants. So it's interesting balancing that. Whereas with some tenants, it's awesome streams lines. It makes it easy. If they have an issue, they can FaceTime us and actually show us. Oh, there's some, there's this pipe leak and it might be an easy fix. [00:17:53] Alex Capozzolo: It might be like, oh, you just need to tighten this thing. We don't need to send out a plumber and spend 300 bucks or it's a major issue. So happy you showed me it's going to leak all over the house. And that's helpful to know too. So it definitely helps with getting the things quicker. [00:18:07] Alex Capozzolo: The tenants feel more heard I think too, cause then if they have an issue, they can let us know right away and there's a good chance. Me and my partner, a property management company, someone will respond especially if it's an emergency. It's, it's pretty helpful to get that info out quick. [00:18:22] Robert Plank: Okay, so faster speed and getting to those problems before they become huge. And I just read a real estate book yesterday where The the author was saying something along the lines of like what you're saying of how the software and the portal and everything, it doesn't take care of everyone because you might have those kind of the older, more like technophobic tenants, but even if it gets like 80 percent of your tenants are just like way better handled or more automatic, then that's a an increase. [00:18:49] Robert Plank: That's a net gain as far as you saving this time and getting your life back, getting your time back, and more time to focus on growing the business and on solving these problems as opposed to just like all this sort of back and forth and so Along those lines my understanding is that you have this whole real estate seo Dialed in and so what are you doing as far as the internet marketing side of your real estate [00:19:13] Alex Capozzolo: right now? [00:19:13] Alex Capozzolo: It's mostly just trying to increase our seo. Philly we have Pretty dialed in and feel good about it. San Diego still working and growing that a bit right now. Pretty competitive. We found that it's more competitive than Philadelphia, which makes sense. California prices are crazy high kind of more people trying to get their share of it and get their cut. [00:19:34] Alex Capozzolo: So just trying to grow our, our online presence in San Diego is definitely something we're working on now. I'd say that's our probably our primary focus. And so what does that [00:19:43] Robert Plank: look like for you? Like when you say you built up your SEO presence, what comes to mind is you have social media, YouTube, if someone searches certain keywords, seeing ego, whatever, or like street names, but what does it mean to you, to have your SEO built up what's the picture there? [00:20:01] Alex Capozzolo: For us, it's been just focusing on the Google organic search results. We have some YouTube videos. I feel like that's a whole different type of SEO is like YouTube optimization and all that and making videos consistently. Definitely with it's like anything works, right? If you specialize and just do TikTok head on, it works. [00:20:19] Alex Capozzolo: If you just do Instagram head on and you're the biggest Instagram account in your city, that works too. So it's really just finding a path and trying to be the best at it and the most consistent. Algorithms love consistency. That's pretty consistent across algorithms. And at least for Google that's what we try to do. [00:20:39] Alex Capozzolo: So we're blogging, try to blog daily if we can doing a lot of that and really just expanding the website as much as possible. Traffic from other things does help too. So we do YouTube here and there. But mostly just content and trying to out content our competitors with actual helpful blogs and things [00:20:57] Robert Plank: like that. [00:20:58] Robert Plank: And as far as that thought process there, the the blogging consistently, but then also delivering some value. Do you have anything to share there as far as either like your thought process or one of your favorite blog posts that came together really well? [00:21:16] Alex Capozzolo: Yeah, thought process. If you're thinking about, if someone's thinking about doing a Google strategy just know that Google is saturated, so they're not looking for more websites to say the same thing. [00:21:29] Alex Capozzolo: They're looking for maybe more websites to just be You know, fill queries that aren't that thoroughly answered. So that's really been our strategy is to try to find keywords questions that maybe have a couple websites ranking for it, but seems underserved as a query as a question. These are more long tail kind of interesting questions, regardless of which nature in, but a successful one for us. [00:21:56] Alex Capozzolo: We don't rank for it that well anymore, but we used to. It was for, is my house haunted? So I wrote this article and it was like, it was funny too. I wrote it with the most jokes I've ever written in one blog. So I really wrote it like very naturally sounding like short sentences, not complete sentences, jokey, this, that and that drove, I think we were getting like probably around a hundred clicks a day at the most for people dealing with haunted houses with ghosts in their house coming to us to figure out what to do. [00:22:26] Alex Capozzolo: So it's funny. It worked because. Both of our real estate sites are about houses, so Google thought that Is My House Haunted was relevant enough to still show it. So it's a funny one and a fun one to write and like cool that people were using us as a resource to deal with potential ghosts in their house. [00:22:46] Alex Capozzolo: That [00:22:46] Robert Plank: is funny, and you can imagine that if someone is searching that, maybe they want to move out of their house, or maybe they want to... Rented out or something like that. Like they're, who knows what the end game is, or maybe they just want to do some home renovations, but either way, this is a problem that they're looking to solve, and there's search volume, and that is a path for them to find you. [00:23:06] Robert Plank: And with all of your marketing and SEO that you're doing with your real estate company who are you? Targeting specifically, look, are you looking, are you using SEO to get renters? Are you looking to become a real estate mentor and get more clients? Who is the person that you're targeting? [00:23:24] Alex Capozzolo: Mostly just sellers. Yeah, mostly people ready to sell their homes and this could be lots of different situations. Common pain points that we see when we talk to people after that they reach out to us. It could be people dealing with a divorce and they need to sell. Could be an inheritance situation. [00:23:41] Alex Capozzolo: If someone passes away and they inherit a property from their parents or grandparents, that's Decently common too. Yeah, things like that. People moving in, out of state. That's common, especially for California. People moving to Texas or wherever else. We've seen a lot of that. But really, yeah, just sellers mostly. [00:23:57] Alex Capozzolo: And squatters is another one that we've seen. Over the past couple years to more so in Philly for that one, but people dealing with the squatter, not sure what to do. Don't want to go through the 9 month expensive legal process. So they're exploring their options and one of them is just sell the house with the squatter still in there. [00:24:13] Alex Capozzolo: So that's also something that we help out with, depending on the situation. Interesting. [00:24:17] Robert Plank: They call those motivated sellers, don't they? And if you're speaking to these motivated sellers of all kinds, do you have a number one tip or is there something that maybe is not discussed enough as far as selling a property? [00:24:32] A tip for sellers? I would say so something that we run into a lot that ends up slowing down the process and it's hard. It's hard to totally dive into it from the seller side in certain situations, but it's usually title issues. We, we've had people reach out to us. Okay. I want to sell my house and they don't even know that they have a massive lean on the property from unpaid taxes, water bills. [00:25:01] Alex Capozzolo: Their mortgage is higher than they thought all sorts of stuff that you wouldn't expect at first. Things like that end up messing, making the deal blow up later just because it's out of our hands and the numbers are off at that point. Things like that. And then inheritance is another 1. [00:25:17] Alex Capozzolo: that's tricky because oftentimes, we've dealt with situations where the, say, a person inherits a property from their parents and they have, Six siblings. And then we have to talk to all six siblings and get them all on board. Oftentimes not all are on the same page. So it's a really dynamic and complicated situation with those ones. [00:25:38] Alex Capozzolo: So I would say, if you're from the seller side, I would just say try and prepare as much as you can and do know what you would need coming into it. These are things that we help out with as well, but it would at least make the process faster and easier. If they came to us knowing that stuff in advance, which I know it's also tough, um, certain situations, it could be possible and helpful. [00:25:59] Robert Plank: They say plan for the best and prepare for the worst and you're so right that there are so many hidden dirty details that are sometimes just, buried in whatever kind of real estate transaction that you want to make. And it can be scary and it can be painful if someone is looking into some of these things for the first time, looking into the title or dealing with this inheritance situation, dealing with the squatter. [00:26:24] Robert Plank: And so it makes complete and total sense why someone would need and want the help of you and your business partner to navigate this. And so how can someone do that? Like, how does someone know if they are a qualified prospect to contact you and how do they make the next step? What's the [00:26:40] Alex Capozzolo: call to action? [00:26:43] Alex Capozzolo: Reach out to us. So if you're in the Philadelphia County area or San Diego County area just reach out to us. So for Philly, it's brotherly love properties.com. For San Diego, it's ssd house guys.com. And you can fill out your information. Within a couple of minutes, we would give you a call, learn about the house, anything that you have going on, and then pretty shortly after that get you a quote where we feel confident and comfortable. [00:27:08] Alex Capozzolo: And like I said. At the beginning of the conversation, Robert is, we don't like to. Move forward and get things in writing and, make things official as we are very confident that we can help out that person, that family, whatever the situation is. They'd have an offer from us that would be, as good as it gets and and they can be confident moving forward. [00:27:29] Alex Capozzolo: Wonderful. You're [00:27:30] Robert Plank: a couple of straight shooters, you're serious guys, you act in good faith, and that is brotherlyloveproperties. com and sdhouseguys. com. We're talking with Mr. Alex Capozzolo, and as we wind down our conversation here, Alex, I think it's always fun to end with a bang instead of a whimper, and you're a well read guy, you've read Rich Dad, Poor Dad, and all kinds of other things. [00:27:51] Robert Plank: Does anything come to mind if I ask you for a quote or lesson? That has helped you a lot or will just help us in our situation right now today. What comes to mind as far as a quote or lesson? [00:28:04] Alex Capozzolo: Forget who said the quote, but it is something along the lines of you never fail, you either win or you learn. So that was a good, that was a big mindset shift for me, especially for starting our business because You fail so many times and so many things don't work out. [00:28:22] Alex Capozzolo: You lose money, you spend money on this marketing thing that's a total bust and then you're depressed. So if you just look at it a little differently, especially for people just starting out or people looking to grow, is that there's naturally bumps and failures along the way, but it's not really a failure if you don't view it like that. [00:28:40] Alex Capozzolo: So if you can just try to tease out or take any kind of lesson from something that didn't feel like the ideal situation. It can really help you, keep your morale, help you move forward with, all that, with that morale and and with that you're not losing speed, but also just helps you get, helps you find what works [00:29:00] Robert Plank: sooner. [00:29:01] Robert Plank: Fantastic. Find what works sooner. The problems are a part of it and it's not a failure if you learn from it. Alex Cappizzolo, SD Houseguys. Wonderful speaking [00:29:11] Alex Capozzolo: with you. Thanks for having me on, Robert. This is fun. Appreciate it.