1046: Create A Unique Brand and Connect with Customers on a Deeper Level with E-Commerce Branding Strategy and Copywriting Expert Emma Schermer

Struggling to elevate your brand? Finding ways to climb at the top of your competitors? E-commerce businesses have been in a fierce battle to attract customers and sell their products. However, businesses are stuck creating the right strategy to boost their brand. If you are in this position, be delighted, as Marketing by Emma is here to take your business to the next level.

Emma Schermer is an international speaker and Founder of Marketing by Emma, a company specializing in copywriting, specifically for Amazon listings and other e-commerce platforms. Listen as Emma discusses proven marketing strategies for optimizing Amazon listings and creating compelling copywriting. Learn as she shares her approach to standing out on Amazon through differentiated positioning, in-depth keyword research, and connecting with customers on a deeper emotional level.

Quotes

“Understanding how and why people make decisions is endlessly fascinating and critical because we often do not operate based on logic or in the way we think we do.” – Emma Schermer

“Don't just copy what everyone else is doing. It's not good for customers, and it's not good for you.” – Emma Schermer

“It's ultimately not about you; it's about helping the customer see themselves in what you're selling. They should be able to identify with it and say, ’Yes, that speaks to me, this is exactly what I'm looking for.’” – Emma Schermer

Takeaways

00:55 Avoiding simply copying competitors' Amazon listings and instead carving out a unique positioning is critical for standing out and driving sales.

02:11 Conducting in-depth keyword research to identify medium to long-tail keywords with decent search volume but lower competition can lead to easier ranking and higher intent customers.

07:52 Using high-quality, well-composed product images on Amazon listings, combined with thoughtful descriptive text, helps build trust, communicate product details, and control the marketing message.

14:51 Being willing to learn new skills publicly through trial and error, even if it feels uncomfortable, is necessary for improving abilities and achieving growth over time.

Resources

Podcast: Play in new window | Download (Duration: 25:04 — 34.6MB) | Embed

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