1051: B2B SaaS Lead Generation Boost with Marketing Expert Frank Husmann
What if you could attract high-quality leads effortlessly, shortening sales cycles, and establish yourself as an authority in your industry?
Frank Husmann is an internet entrepreneur with over 20 years of experience in B2B marketing and sales who founded Maxiality. He is passionate about helping B2B founders and marketers become authorities in their industry, allowing them to avoid having a boring brand. Today, Frank discusses the changing landscape of B2B marketing, the importance of authority marketing through consistent expertise sharing, and strategies for repurposing content to generate leads and shorten sales cycles.
Quotes
“The old playbooks, dominated by tools like Pardot and HubSpot, used to work but aren't effective anymore.” – Frank Husmann
“Great companies know they need to create content. In the past, they focused on blogs and text, but now it's about ‘show, don't tell.’” – Frank Husmann
“I really love being in the tech space and helping tech companies grow.” – Frank Husmann
Takeaways
00:52 Authority marketing through consistent expertise sharing is crucial for B2B companies to stand out and become industry authorities.
01:53 The old playbooks of lead generation and nurturing through low-key spamming are becoming less effective, as the acquisition costs have been rising and people are getting fatigued with such tactics.
07:46 High-ticket SaaS companies need to focus on creating multimedia content (videos, podcasts, etc.) that helps educate and onboard customers, rather than relying solely on blogs and text.
17:40 Many SaaS companies have a wealth of existing content (industry reports, data-driven blogs, etc.) that they fail to repurpose and leverage, missing out on opportunities to extend the content's lifespan and reach.
22:04 Regularly talking to clients and prospects to understand their pain points and patterns is essential for improving a SaaS product and identifying a target market.
Resources
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