1062: Boost Your Brand with Audio: Market Audio Content with Media Entrepreneur David Wolf
Perhaps you've considered sharing your thoughts via audiobooks or podcasts but hesitated due to uncertainties or resource constraints. However, your distinctive voice is crucial in a world that values authenticity. A consistent marketing strategy across various platforms can help promote your audio content and garner the recognition it deserves.
David Wolf is the founder of Audivita Studios, a company that specializes in audiobook and podcast production. With a background as a longtime music composer and producer, David has transitioned into the world of media entrepreneurship, helping clients bring their message to market through high-quality audio content. Today, David discusses the process of remote audiobook recording, highlighting the importance of coaching authors to bring out their authentic voice and connect with their audience. He also shares insights into Audivita's podcast production services, which focus on customization and production quality to meet the diverse needs of their clients.
Quotes
“The process of doing the recording is as important, or more so, than the final product. Because out of that, something magical happens.” – David Wolf
“Find joy in the work you do. Discover what you love and integrate those things.” – David Wolf
“You just have to step back. I practice meditation, and when I started about seven years ago, it gave me perspective on these sorts of things.” – David Wolf
Takeaways
01:16 The unintended impact of Audivita's work on their own employees and the world is just as important as the impact on their external clients. Wolfe didn't anticipate how rewarding it would be to build a team and scale a business.
06:40 The process of recording audiobooks is as important, if not more so, than the final product. Coaching authors to deliver an authentic, connective performance is crucial for serving their audience and growing their brand.
08:43 Audivita offers several options to address price sensitivity for audiobook production, including recording linearly, pricing by the word, cloning the author's voice, and using abridged versions - each with its own tradeoffs.
16:33 While Audivita focuses on high-quality audio and video production for podcasts, they've found it's best to leave the marketing and promotion to their clients, as that's not their core expertise.
18:12 Consistent, multi-channel promotion is essential for the success of both audiobooks and podcasts. Authors and podcasters may need to spend as much on marketing as they did on the content creation itself.
Resources
Podcast: Play in new window | Download (Duration: 25:51 — 35.7MB) | Embed
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