1086: Elevate Client-Agency Partnerships, Benchmark Brands and Lessons in Purpose-Driven Marketing from Veteran CEO of Laughlin Constable Anthony Romano
Are you struggling to keep up with the constantly changing marketing landscape? Do you feel like your brand is becoming irrelevant as consumer needs evolve more rapidly than ever before? In today's world, where purpose and emotional connection lead people, you must stop, think, and evaluate whether your brand is truly making an impact on a personal level. Only the brands that can connect with their customers will dominate their respective industries.
Anthony Romano, CEO of Laughlin Constable, knows all too well the challenges that modern marketers face. For over thirty years, he's helped iconic brands from Porsche to Pepsi navigate massive shifts in consumer behavior and cultural trends. Today, Anthony will discuss how you can build a personal experience brand utilizing the five key factors: purposeful, human-centered, contextually useful, culturally connected, and dynamic. Tune in to learn more!
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