1104: TomCo Solutions: Industry Leadership and Marketing Strategies to Stand Out in the Construction Industry with President & CEO and Florida Certified Contractor of TomCo Solutions, Inc. Tommy Whitehead

Thursday, May 9, 2024

Are you struggling to stand out in a crowded construction industry? Start to market and promote your business effectively. Contrary to what everybody thinks, marketing and networking are necessary in the construction industry. There are proven yet affordable marketing tactics you can start with such as podcasting or public speaking, anything that will expand your profile to others. Though it sounds hard, your success is guaranteed if you are willing to surpass yourself!

Tommy Whitehead is a licensed contractor, the President and CEO of TomCo Solutions, Inc. and the author of “Building Success: A Toolbox for Coming Out on Top.” Today, Tommy discusses the importance of marketing and networking in the construction industry, emphasizing the need for contractors to step outside their comfort zones and adopt a more proactive approach to promoting their businesses. He shares his own journey, from being a "poor kid" to becoming a successful entrepreneur, and highlighted various strategies he has employed, such as leveraging social media, hiring marketing professionals, and hosting events to connect with the community.

Quotes

“If you want to become a very effective contractor, you have to think about becoming a disruptor in your industry.” – Tommy Whitehead

"Marketing is often planting a seed, and you’ve got to cultivate the crop over time. It’s not hunting; sales is hunting." – Tommy Whitehead

“You’ve got to let go, have a little faith, and find someone who’s good at those things. Do what you’re good at, what you have a passion for. Stop slaving at your own job—especially if you're an entrepreneur. You shouldn’t be slaving; it should be something you enjoy.” – Tommy Whitehead

Takeaways

01:56 Contractors need to step outside their comfort zones and adopt a more proactive approach to marketing and networking to stand out in the industry.

05:30 Starting small with affordable marketing efforts, such as a $100 monthly social media budget, can lead to incremental growth and bigger results over time.

18:07 Expanding the scope of a podcast or other content beyond a narrow niche can lead to unexpected connections and opportunities.

23:31 Delegating tasks that are not core competencies and hiring quality people can free up time for entrepreneurs to focus on their strengths and passions.

26:59 Embracing failure as a learning opportunity and believing in oneself are key to overcoming challenges and achieving success as an entrepreneur.

Resources

Podcast: Play in new window | Download (Duration: 27:42 — 38.2MB) | Embed

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