1113: Bridging Cultural Divides to Expand Your Business Globally with Founder of We As One Eugene Kwaku

Robert Plank 00:04 Welcome back. This is a podcast with Eugene Kohaku. And Eugene is all about global PR. He was born in Ghana, he is living in Japan. And he helps Japanese companies market themselves internationally to get the public relations buzz going to get the word out to do the marketing and messaging and all those fun things. So we are going to find out what Eugene does about this upcoming event. He has plans about how he can help you and your company, and even more importantly, all of these fun lessons about your marketing and about building a business and entrepreneurship and all those sorts of things. So that way we can get those important lessons to get our mission and our future dialed in. So Eugene, glad to be speaking with you.

Unknown Speaker 00:54 Thank you, Robert, thank you for thank you for your time, I'm excited.

Robert Plank 00:58 I'm excited as well. And so I definitely want to get deep into what you're all about and who you are and where you came from. But as far as like getting people's attention, right, getting people to sit up and get really excited. What is the elevator speech as far as you like? What sort of change do you put out there in the world? And why should we pay very close attention to what you had to say next.

Unknown Speaker 01:19 So I am originally from West Africa, Ghana, I was born there and moved to Japan when I was five years old. And I grew up in Japan, from elementary school to university or in Japan. So it kind of makes me very kind of Japanese, like my first language is almost Japanese. And I'm having like a take time, weekly to study English conversation or English topics. So that's the kind of like the background of where I'm from. And growing up in Japan, I was super passionate about entrepreneurship, I wanted to build something and something that contributes to the good of the world good of society. So I've been doing different small projects. When I was Elementary, I was I was selling books, like oh, by the way, I'll read it. And I'll sell it as a like a used book. It's two different people like that was my small hustle. And then after university, I started a small project called we as one. It's an NP organization. And we've focused mainly on helping Japanese companies broadcast their mission, or projects globally. So that's, that was my starting point. And then eventually, we sold that project that business. And right now I am, again, back to my entrepreneurship fix and looking for different what would you call it? Different opportunity in different industries? Yeah, that's kind of like, the broad details about where I'm from, and one currently up to, I like

Robert Plank 03:09 it, you have that entrepreneurial spirit built into you. And you're doing what a lot of us are doing these days, which is going through many different lifetimes, right? Sometimes every five or 10 years, you have to pivot into some new career or some new project or some mission and is like, take your own personality and your own skills and your own knowledge with you, and help these larger organizations fulfill their larger mission, right and to, to, to kind of pursue these kinds of different media opportunities and get the repetition out as far as what kind of transformation they want. And so having said all of what you said, What do you think is unique about you? Like how do you really stand out compared to a lot of these other entrepreneurs or marketers,

Unknown Speaker 03:56 I think the perspective of one thing I can share is into culture. A key word intercultural communication, for example, in Japan is the first language in Japan is not English, right? So if we could bridge that gap, if there's someone if there's like a system or a service that can help out, bridge the communication gap. I think there's a value added there, meaning there's so many good service are so many interesting things in Japan that are yet not communicated in global market. So I think coming from my background, I'm able to see that difference like oh, this is unique about Japan that is not yet known in the States. Maybe we could add value there, help that company and help them launch USB region, United States version of the project. So like, that's the kind of actions or ability to see that I may have, I think, if that makes sense.

Robert Plank 05:12 Yeah, it makes sense that in different areas of the world, he will have innovated in different ways. But those maybe remain secrets because of the communications and the cultural barrier. And if we have someone like you who is multicultural, multi country, you can kind of take the secrets there and move them over there. And I've only been to Japan once I'm an American. So we don't travel very much. I was there, I think, maybe 13 years ago. And I was amazed because, well for a few things right about the minimalism and the cleanliness. And there were lots of signs, I don't think I've ever seen as many signs. And many times those signs were polite, the signs, and please, there are big long sentences. And I felt like I was in like a Nintendo or a Wii game, everything was very, like cutesy and very happy. And I was especially impressed with well there with like the train system, and the guys with the white gloves that would kind of do little dances and push the button. And I learned later that that was called like a point and say, and there was some some kind of safety thing we're like, when they they do anything, operating the trains, if they point at something and see what they're doing. It like slows them down. And drastic, really reduces the rate of mistakes. And I was also amazed just at the efficiency, like everything was very tiny. And sometimes you would go to a restaurant, and this was like 2010s, you would use a touchscreen, or like you'd push buttons to order some food. And in a restaurant where maybe four employees would work in America over there, just one person was working. So I can definitely see what you're saying about things done differently. And then we can maybe study that and say like, Hey, like this is this is a very, like, alternative and good way and maybe a more efficient, or maybe a shortcut to what we're doing here. And you heard about this in like the late 80s, early 90s. Right with like the car manufacturing in the workplace efficiency. And so is there anything along those lines that maybe should be spoken about? As far as the innovations you've seen in Japan that maybe are not known in other countries?

Unknown Speaker 07:18 That's very good point. I think there's, there's scuze me both good side and bad side about this, which is when a country or there's a society that is hard to penetrate by global influence they create the good side is they create their own unique culture, right, it's less influenced by others. So that way, I think like the anime culture, or Japanese like IT technology, tech culture, like those came from that environment. I think that's the unique and good thing about that aspect, the part that requires that needs that needs change or improvement is because it's not, it's less penetrated by global influence the same, like the common understanding throughout other countries are not yet adapted in Japan. Does that make sense? For example, let's say something, I'm trying to see if I can come up with some common understanding globally. I mean, as humans, like, we all know this. But for example, I say, Let's respect each other. Let's say there's a rule that's known globally, right? We have to respect each other. It doesn't matter what race you come from, or what background you come from, like that. It can be adapted later on in Japan. So when you visit Japan, UK, like, Oh, this is very common in other countries globally, but in Japan, it's not yet seen. So that aspect requires improvement. But I think like that's a fun thing to do. Right to also approach the improvement and help out so there's good parts and parts that requires improvement. And yeah, like I said, I mean culture is the one huge innovation I could say the way the industry can focus on one category that is animation and entertainment, and they will build all sorts of products around one character for example, Dragon Ball like it's a huge business now like hundreds of millions so I think that's specifically to focus on one industry I think anime culture has massive potential globally

Robert Plank 09:48 wonderful, the folk the focus on on one singular thing and so so yeah, so there's an it's a two way street, right? There's what we can learn from them and what they can learn from us and so Have you have interfaced with some of these companies that you'd like you mentioned, we are one and some others. And so what would you say is a big accomplishment of yours like is from you specifically, like sometimes you jump into some company and there are problems you see right off the bat, right? And you say, hey, let's do this, and this and you do some kind of transformation get to a goal. So is there any kind of like a before and after story that you feel like sharing about, like about any of these companies that you've helped?

Unknown Speaker 10:26 I think I'm very biased towards this. But I think the anime project that we did previously, was quite a success is still going on. But there's a project called only project operation only. It's basically only means demon. In English, it's a Japanese term. And they are still a small project. There's a they're the comic writers, producers are still coming together. And they're a few famous voice actors telling involved in this project. And we're basically the stories about the main character, a person that came from like a poor background, fighting demons around the world, and basically trying to make the world a peaceful place. That's kind of the narrative of the story. There's, they're still working on this and what how we were involved in that project was, they had the idea. And they had this, they basically had the Japanese version of it, but it was not yet known in the States. So we went in, and we drew up the plan for the marketing and the sales, and a biscuit built a whole business plan around the project. And right now, I think, in California, starting to get recognized little by little, but we want to have this branch out to Europe, Asia, and different other different countries. So that's one project I'm very excited about.

Robert Plank 12:03 Wonderful. And so you know, you mentioned about drawing up plans. And I think that many times, we get stuck in that middle part, right? We say, oh, I want all these things to happen. I'll draw these plans. And then we see all this sort of success. But there's so many things that can go wrong, right? There's the setting your goals and time management and revisiting the milestones and dealing with people and making sure people kind of do what they're supposed to. And so what sort of headaches have you come across when you draw up a plan like this? But then, you know, two weeks, four weeks later, then there are some difficulties do you have any difficulties just share or just things that you've learned about the headaches that it takes from turning a plan into reality? I

Unknown Speaker 12:46 think it's a weird thing to say. But I think communication is quite a challenge. It's not very efficient when there's communication involved. So the way we tackle this is, we come up with variations, we come up with like three or six variations of plants. And we use that as like a base. And in that plan, we have right now we have Chad JpT. So it's much more easier. But what we do is we basically hypothesize of the sorts of problems at front. And when we meet those problems, we can just take that and then implement it in the system we already built. So I think that kind of navigation system is super valuable. And just kind of environment, whatever project anyone pursues. Okay,

Robert Plank 13:43 so you anticipate a few problems. Knowing that Well, you might not anticipate the problems Exactly. Or there might even be some unforeseen problems, but at least you are accounting for some of those roadblocks coming up. And what to these sorts of systems look like? Are we talking about a document? Is it created in the software like what like when you put these things down and concrete written form? What does the plan look like?

Unknown Speaker 14:09 So it's very simple. It's basically a combination of Google Drive and Google Sheets. And then we have Chad GPT. Those are the three main, like dashboards that we prepare. And, yeah, like, the important thing is you don't want to complicate things, right? When it comes to systems, it has to be simple, easy to navigate, and directly related to the objective. Like those are the things that we look at. Okay,

Robert Plank 14:39 and so have you. So you mentioned something that's kind of curious about not overcomplicating things. So do you have a fun story to share about that, like, has there been a time when you made one of these plans and it was just like, Okay, we need to simplify this. We need to reduce this.

Unknown Speaker 14:56 There's so many but I think let's see What I can share is, this will sound very simple, but for example, when we are communicating with other team members. And what I look at is I look at how many for example, if you look at Facebook Messenger, it comes the message comes in boxes, right? Like this person was sent the message, and the next person was sent message. So you can see that boxes. So I count the numbers of those boxes, and I go, Okay, how many boxes are there between conversation to implementation, and if the boxes are more than like, three to between three to five, I think it's maximum. If it goes above that, I think I got, okay, there's something wrong here. We are not. We're spending more time talking than implementing. So there's different ways to focus by different way you can focus on things. And that way you can navigate and continuously work to simplify the system.

Robert Plank 16:06 Okay, so if there's too much talking, not enough implementing then that needs to be adjusted there. And so what sort of what has you excited these days? about marketing? Like, I believe that we talked about the podcast issue, right. Like it's great to there's so many new like, podcasts out there used to be like, you could only get on the local news or like a print magazine or something. Now, there's all these opportunities. So as far as what you've done to help get the word out, do you have a favorite medium? Or is there something that has you excited about the new ways of communicating? That's

Unknown Speaker 16:43 a? That's a very good, good question. I think this could maybe be counterintuitive. But there's so much information out there. And I approach it as whatever information we put out, or out we help companies put out is not going to be seen. Like that's the perspective I approach it. Distribution from. So I think in this era, there's so much information. So just putting up if details or like podcasts content is not enough. I'm still trying to figure this out. But I don't think this answer is to use chat GPT to just create hundreds of content, and just broadcasts bombard people with information. I think one thing that can be an asset that can be an answer is partnerships. So rather than one company starting from scratch, we will be in partnership with different individuals or companies that are already running the medium is a good way to go. And in doing so you don't just partner and again, you don't just build a new content. You it's a better, it's better if we could leverage the channel that is already working, for example, if it's podcast. If the listeners if there's a listener of the podcast, and there's event participants, then if the event participants, there are more people and more conversion happening in the event participant area, then that should be the part where other companies should come in and try to build value on top of Does that make sense? So it's not just about going with all kinds of medium. It's about really identifying what works within the medium. I think that's that may be the way to go. And

Robert Plank 18:53 I found that to be helpful that I mean, and it's there's a little bit of a parallel here and what we're talking about, right, we're talking about shad GBT, and we're also talking about this idea of visitors attention traffic, what gets noticed. And in both of these cases, there's a need to look at the feedback, right? And like you use chat DPT and you say, Hey, can you create a write an ad for me write a blog post for me, but then it's not quite there and you say, Hey, can you change this and this and then it gets it gets better with every iteration until we get to the final finishing point. And then you're saying that you do all these things for being on podcast or the YouTube videos will be ads which is all great, but then there's this necessary recurring step of saying like, well, what got people to engage and notice this and my social posts, what got the likes and the comments and doing more of that so that's, I find that helpful because there it seems like there's more noise than ever right with all the it's so easy to make a video it's so easy for chat GBT to crank out the call content. There's all this stuff. But then we need to look and see like what what's good in all this stuff. And so we mentioned chat GBT a few times and chat GBT fascinates me. I don't know about you, but I've used it everyday since it's come out. I'm always like trying different things. But I'm always having the focus on will this makes me money? Well, this saves me time. Is this something that will grow my business? And so what is your opinion on shad? GPT? Or what advice do you have for the sorts of companies you help on how they can use Sharpie GBT as something that helps their company? And is not just a waste of time?

Unknown Speaker 20:38 I think and yes. I'm saying here, I love chatting with you. I use every day, maybe every like three hours. I'm using chat deputy. How companies? I think it's easier for me to answer differently, how companies should not use chat GPT. If I could reframe or change the question that way. How to not use it is. The interesting thing is you get immediate answer. Right? So it's, there's a space between receiving the answer and actually understanding the details that churchianity just shared with you. and converting that into action. If that makes sense. For example, traditionally, when we didn't have church EBT, we worked so hard on gathering information, and tried to come up with answers. And that feedback loop in our mind helped us, like, help us take from question answer to action. And change GPT we don't spend too much time thinking. Right? So we because we get immediate answers. So I think it's important to build a framework where you're still getting immediate answer, but you still want to spend more time analyzing that answer, or like, not just whether it's true or not, but really spending time to think when you receive answer from judging PT. So I think that's that is more psychology. But I think that's important in order to fully utilize Chuck GPT, the transition between receiving answer to implementing,

Robert Plank 22:30 and I think about this idea a lot that it's called Thinking Fast and Slow, right? That there is say you're in a crowded room, and you're like, I'm looking for this specific person, there they are, versus where should I go on my next vacation, then you might think about that over many weeks. And it's like two different modes of thinking. And you're so right, that when we get the answer right away, then we might, we might not be giving the correct amount of time into our own thought about well, am I asking this question correctly? And am I properly deciding between is this useful? Or is this not useful? And you're definitely making me realize something about me using chat GBT that I have to, like, deliberately slow my mind down, and sometimes even ask it a question. And I don't like the answer. And I say, you know, I need to ask a more detailed question or like a question in a different way. Because what I thought made sense just was misinterpreted. And so that's very interesting to think about. And then so as far as what you do, do you have anything to speak about? As far as like the tools like you mentioned the tools of chat GBT? But like, Are you a fan of like, you know, creating the videos, and you mentioned about Google Drive, but just what sorts of tools have made your life easier and made these businesses lives easier as well.

Unknown Speaker 23:57 So a while ago, maybe two or three months ago, we built this thing. Again, using chat GPT. I must share this in a chaotic way of I hope, hopefully I can organize it afterwards,

Robert Plank 24:14 maybe share in the chaotic way. And we'll transcribe it and put it through chat DBT and have it make sense sounds that it's a very good.

Unknown Speaker 24:23 So the thing we did was we built this experimental model, basically, let's say theme. So it's basically to take charge epitomes answer and turning that into action. The way to refigure that the best way to do that is to put this answer into experimental framework. Meaning when, for example, when you want to let me see won't be a good example. Let's say I want to eat healthy food. In the next three weeks, I want to go from not healthy to very healthy. Let's say that's the objective, I asked a GPT. How can I do this? And what's the best way to go? And it just dumped the answer, right? We take this answer as one knowledge base. And we continue to collect answer from Chad GPT, as well as any material we can collect from books or other internet sources. And we put this into knowledge base, and we start approaching each information as an x as a unit of experiment, if that makes sense. So we take that information, and we put that into, for example, three weeks experimental model, we run that, and we come up with feedback. So that kind of knowledge processing machine, I, I see, has been super helpful, something that we built with GPT. It's kind of like a fun project. But yeah, that was a fun thing to do.

Robert Plank 26:07 And it sounds like it, especially the iterating and making it better. And, and that's another mindset that I like to tap into. Because like I do programming, I do writing, and there's definitely something to like, you're you're super excited when you start something and the middle is when your your excitement really drops. But then you get to a milestone, maybe not the very end, but you get to like some sort of finishing point. And you're like, Hey, I got a surge of dopamine, like, the, I feel like I have a good feeling about my work ethic and a job well done. And do you come across this because you know, we all have issues with time management or motivation, or just seeing a project through to the end to completion. And so have you experienced these sorts of moments of like saying, like, I'm excited. And then the middle? It's just I'm I'm trudging through the mud. And by the end, I'm excited again. I mean, what, what's that like for you?

Unknown Speaker 27:04 I think for me, like I always want to get better. And I have a system. Again, it's a managed system, but I am heavily, heavily rely on systems. So usually, when we start a project or I start a project, I create a routine. And eventually, the routine helps me like run the day to day some working automatically. There's no motivation ups and downs, I rely rather on routines. So that's one. And then within the routine, for example, there's every three months, I take two weeks vacation, I just completely go off grid, and I don't engage with any work related stuff. So that's within the routine. And I find that system, very helpful in running projects with high intensity, high focus, and also with the with the harmony of resting after the intense focus. So that's one thing. And even that sometimes like that, in itself becomes the automatic machine. So I create another set of routines to get out of that whole set of system as well. But I definitely recommend everyone to kind of rely more on systems and routines, and not too much on motivation.

Robert Plank 28:39 I like that a lot that there is value in trying different things and doing it in kind of even like a written down formal documented way. That way you can figure out what works for you that way you can figure out your own rhythm. And that way you have this sort of intentionality and I imagine that maybe people resist this idea, because they think it makes it not fun. But the alternative is to have total chaos. And the upside to doing this is you have some intentionality, right? You say Well, here are the rules that I've defined for myself and if it's not working, maybe I can revise and revisit but but this way, you have this sort of consistency and some kind of reliability in what you do. And so I like this idea of you saying like you have this these focus periods and then the vacation and so like what is your like time management like like during the like your during the throughout the week throughout the day? Do you have like set hours or a set kind of like, like work, input and output?

Unknown Speaker 29:42 Yes, so definitely. It's very simple. It starts from seven start from 630 and then it lasts up until 9:30pm. Monday to Saturday, and the Sunday is a whole day off. So no work on Sundays. And I model this from I think this was heavy here with this. I think was it George Washington, I forgot. But one of the founding fathers are in America. Yeah, he, there was an archive where he was sharing his daily routine. And when I was going through different models, I thought, Oh, this may suit me better. So I just implemented that. And that has been working very well for me.

Robert Plank 30:28 And I'm not sure if I am remembering this or if it's something else. But Thomas Jefferson was another one of the founding fathers was big on this. And he and he had this crazy routine like he he'd wake up and like, run a bunch of miles. And I mean, running for exercise wasn't even invented until 200 years later. So he was like centuries ahead, as far as the physical fitness. And he do like this running in this reading. And I, you're giving me flashbacks to history class in high school, just the these ideas of having these sorts of blocks of time. And so it's great to think about as far as we've been discussing about your goal setting and your mindset and your time management. And you know, something that is, it will probably always be a problem for the rest of humanity is getting outside one's comfort zone, right. And there's, there's motivation and discipline is one thing within there's confidence and including, like what you're doing here, right being on a podcast, or what you recommend, some of these companies do is going out and doing these media appearances. And sometimes there can be some uncertainty or some self doubt. And so do you have any thoughts about overcoming your own self doubt, or finding your own confidence stepping outside of your comfort zone, especially for some like uncertain interaction? So this is what we're doing right now a podcast, if someone is afraid to podcast, what do you have to say to them?

Unknown Speaker 31:51 Ask the question, if someone is afraid, I think to rely on the objective helps. Meaning like why are you? Why do you want to share those messages? Like answering that question is a good way to go. And remember in the answer, I think everyone has their own, like, big goal, or like the big dream. And so relying on that is a good idea. It helps clear up the noise.

Robert Plank 32:25 What In other words, your purpose and have have such a huge purpose, a reason why that any sort of temporary roadblocks, including your own confidence, or problems that you're stuck on, they're they're really small in comparison to that. And so, have you put this in writing? Or do you have, like a big goal for yourself or a purpose that you feel like sharing with us?

Unknown Speaker 32:50 Yeah, I have so many goals, I don't know if we can go through all of them. But to pick one. The ultimate purpose or ultimate goal is I want to see myself evolving all the time. Like, I want to, like that's the that itself is the purpose. For me, that's where it starts. And I want I like building things. I like coming up with ideas. And I'd like to see it go from idea to implementation to impact. So I like that I enjoy that a lot. And so my purpose is to do that as many times as I can, in this lifetime,

Robert Plank 33:35 wonderful self improvement and getting getting stronger and getting your your skills and your achievements so big that at some point, you'll look back at your past self and say, Well, I've come such a long way. And so for those entrepreneurs who are, are also on a path, do you have any sort of life lessons to share there? Are there things in your own ups and downs that have just really made you think about, you know, past mistakes, or even just things that you wish you'd known sooner?

Unknown Speaker 34:08 Like yesterday, I think there was a thing I was like, I should have done this sooner. There's always that one right, like, thinks, oh, it's in there. Let's see, I think not taking actions for me. It relates to the confidence conversation. But I in the past, it took me a while. It took me so much energy to experiment things to try out different things to get out of my comfort zone, try new things. And that came from, like, a background like my childhood where I grew up in a family where I was more, I was kind of restricted and couldn't try out too many things. And of course, my parents wanted to protect me. And that was the reason but bad habit, I came from that background. So I had a negative habit in terms of trying new things. And I had to overcome that. And the way I did that was just massive, just adding so many things and started small. And finally, I'm at the stage where I can, it's so easy for me to try out new things. But I think I'll say that is that was my past mistake, and something I overcame, and maybe the listeners can implement, it'd be great. If there's anything escape from this story. Well,

Robert Plank 35:40 it's sort of your default programming, right to remain in safety. And then when you have children of your own, of course, you want to protect them. But then there's such a thing as over protection. And, and without even realizing, right, and if you're not careful, then you can pass on this habit of playing it safe of keeping it to yourself, which I guess it was, it was fine in the past, right? If you were living in a little village that was isolated from everyone else, and if you stepped out of line, then the tiger might eat you. But nowadays, in this era of global communication, you can start a business you can try new things, it is good to take risks, and it might not feel natural. And and so that's it's an important lesson. I think, for a lot of us and you know, something that comes to mind from all of this and if it's okay with you like to get a little bit personal, like what are your sort of personal relationships? Like Like, what are your like friendships like, you know, you we started off this call saying how important people were right that you know, chat GBT, it's a thing. But it's important to have these relationships, do these joint ventures. So as far as like, what you've learned, as far as, you know, overcoming the the protective childhood? Did you What do you have to share with us about, you know, making friends developing relationships? Like, what is your progress been in that department?

Unknown Speaker 37:04 Let's see. I don't know if this is worth. I don't know how much. Like, I don't know if it's valuable, but I'll just share what I have in mind. When it comes to relationships, I'm more of, I spend at least 80% of my time. By myself, like solo. And because I have in my system, I have such a intensity in focusing, like I really focus on things. So I don't really allow myself enough to branch out, reach out to new types of people, different communities. Yeah, don't do that enough, I think. So that's 80%, just myself working on projects, or working on new ideas or studying the rest. 20% is friends and family. And when it comes to friends, recently, I'm more open to exploring a different categories. But before even with friends, I will only hang out with people who are who have same mentality like who like building businesses who like building projects. So that's kind of my status, if that makes sense. Yeah, it's the right.

Robert Plank 38:27 Yeah, yeah, you're, you're open to the possibilities of, of making a connection with someone wildly different from you. And then you have way other different experiences and ways of thinking. And that's very wonderful to think about. And I can definitely relate to what you're saying, of, of looking at the amount of time you spend alone versus with others and saying, Well, hey, here's my natural state, but it might serve me better if I maybe tried to adjust that ratio and do other things. And so we've mentioned about how you help these companies, kind of broaden their horizons and market into other countries. And so what is in store for you for the future? What has you excited about future goals, opportunities, achievements, what's coming up for you? So

Unknown Speaker 39:15 when it comes to this intercultural communication, the industry of intercultural communication, I think there's so much opportunity here. And I would like some more people to get into the industry. And right now, what I am saying is, when it comes to japan, Japanese companies, there's not a lot of joint ventures going on between Japanese companies and overseas companies. And again, this has to do with language barriers, cultural differences. So if we could solve that part, that language barrier cultural differences, and then business culture differences. I think there's massive value to be created on value add in that environment. So joint venture between countries that's originating from different background, or areas.

Robert Plank 40:15 Do you have any ideas on how that might be possible? It seems like a huge problem to solve. But then you see, like, for example, you see some companies like like Microsoft all the time, but we're doing like webinars and Hangouts and things like that. Sometimes you see, like you mentioned, Chet GPT. They have, like, their API's, they make it very easy for other companies to interface with what they're doing. And so like, Do you see anything that these Japanese companies maybe should be doing more of, in order to increase this networking?

Unknown Speaker 40:45 So that then they can do more of that same. For example, when it comes to the marketing conversation, the Japanese, the current, the thing that's happening now is this Japanese companies, they find influencers or different media, different medium, and other countries, and they join part, they partner with them. And they broadcast their message on that TV program, or podcasts or 3d influencers. That's what's going on now. And I think something that will be more the opportunity here is not just partnering in terms of like advertisement. But partnering from the perspective of building companies together, like even m&a, like merger and acquisition, I think that will be an interesting route for these Japanese companies to take is more leverage. And if if those partnerships could be value for both parties, I think I think there's opportunity there. It's something that I'm, I'm still looking right. I mean, explore in the future,

Robert Plank 42:11 much deeper integration, right, of not just a one off advertising, but something more long term. And so you've, you've thought a lot about these ideas. And like you've you've said about how like you learn this lesson or that lesson, as far as us kind of really deeply researching and thinking about some of these things that you talked about? Do you have any, like favorite sort of business or marketing books that have really helped you? Or that maybe you think that we should be checking out?

Unknown Speaker 42:41 I think so psychology related. Only if you have heard, I forgot who the writer is by Psycho Cybernetics. There's a book called Psycho Cybernetics. And it's basically psychology. Knowledge coming from a specialist. This is a very broad way to explain but and what it does is it looks at human brain, how human brain works, how human psychology works, and relate that to business conversation. So when it comes to targeting, or prospecting, or even marketing, I think, looking at it from the perspective of psychology, but diving deeper, not just the methodology. I think it's a good way to go. So I will recommend your Psycho Cybernetics. Wonderful

Robert Plank 43:37 from the year 1960 from Dr. Maxwell Maltz. Yes, it says it's about how it can drastically affect your happiness and success, human self image regulate self concepts. And it's all it's weird to think about these things, right? Because it's like, here's my mind, here's this computer. And yet, I'm reading this thing about how my mind works. I'm getting these highs, it's like you, it's literally self awareness. And something that I found helpful a few years ago was to take some of these personality tests right to do like a Myers Briggs and a Colby score, things like that. And I ended up putting them on my like my LinkedIn, like the headline, and sometimes I'll go to Chad GV, and I'll say, Hey, I'm this personality type, like, what? And here's my problem, and like, what answer do you have for me specifically, are you a fan of these kinds of like personality tests? Or have you done any sort of, like, made any progress there?

Unknown Speaker 44:35 Yeah. 100% I love like, I'm in Tibet, because it's about self awareness. I think that's where it starts. So yeah, I took my MBA Myers Briggs as well. What was yours? Do you remember? Ah,

Robert Plank 44:50 I need to look at my LinkedIn I think I'm I'm uh, let's give me one second. I thought I had it on. I think it was like I in Teach you Hey, why can I Why can't I see it on my, I close the page? Alright, let me try to take it off, taking it off. I think I was like, I NTJT or something like that. I think I need to. I think I had it on my headline and someone took it off. But yeah, I want to say intp or INTJ, something like that. Alright,

Unknown Speaker 45:24 why don't you say intp or INTJ? I came from INFJ. And then I switched it to Claire became INTJ intp.

Robert Plank 45:33 Okay, so it changes over time. Yeah, those

Unknown Speaker 45:36 are the things and I don't think a lot of people know this. But even Myers Briggs, like you can change your character, right based on your environment. So when you're, if you're an TJ person, and you want to, let's say you want to become a politician, let's say you want to become the president of the United States, then it's important for you to implement characteristics from different model. So you should be more of a debater than the INTJ, the architect, right. So yeah, it's something you can always switch by changing the environment and changing the habits. So yeah, I am very cautious and aware of my Sprint's. And

Robert Plank 46:23 that's a nice little mini strategy there is figure out your Myers Briggs types, and then look up these famous paths, celebrities, presidents, successful business people, whoever, who also had that same personality type, and look at their struggles and look at what they did well, and what they avoided. And so that way, you can follow in their footsteps. And, and it makes them more interesting, right? Instead of looking at just the data, you're finding out about this whole biography, this whole story, and it's wonderful to think about. And so speaking of things that are wonderful to think about, and wonderful to do, and we definitely want to make sure that people can find out more about you, such as contact details, websites, next step calls to action. And so since we're getting near the end of our conversation, and someone wants to know so much more about Mr. Eugene Kwaku, because we have only scratched the surface about what's possible, especially with these businesses who need the help of someone like you, how does someone know if they're an ideal kind of person to contact you? And where should they go to do that sort of thing. So

Unknown Speaker 47:26 I was just searching now if they can receive that website, it works. Okay, so global, that global jp.org global that JP global, JP, that org is a website that's still running, and he has my brief bio contact information. So if they're interested, they can connect with me via this website.

Robert Plank 47:53 Wonderful, global jp.org. Is that right? Yes, correct. Fantastic. So it is time to go now to global JP to org and what will someone find there, what's interesting, and what's remarkable.

Unknown Speaker 48:07 Um, so in basically showcases some of my projects there. Right now, I am also working on event like starting different events. So those are listed on the website. And most important, importantly, I'm open to growth related conversation, like it can be Myers Briggs, or it can be businesses. So if anyone is interested, they can reach me from the contact section with the website.

Robert Plank 48:36 Very nice. And it is definitely worthwhile to do that, especially because as we've been saying, people are important, and socializing and communicating is important. And guys, like you and me, 1020 years ago, socializing seems scary, right? You had to be in person, you had to pick up the phone. But now we can go to a website, we can go to a contact form, we can email we can message and get this conversation started and even zoom and things like that you don't have to deal with some of the awkward unpleasantness that past generations had to do. And you can read a book all day long and watch videos all day long. But having that conversation, you ask specific questions, get specific insights, you can really grow your business by leaps and bounds. And as we wrap up our conversation here, Mr. Eugene Kwaku. And we want to end with a bang, not a whimper, I really like to maybe stump my guest a little bit and ask him about a fun quote, or moral or lesson that has perhaps helped them and that they want to pass on to help us so Does anything come to mind as far as a fun will moral or lesson that you want to share with us?

Unknown Speaker 49:44 That's so good. I should have these memorized. Right?

Robert Plank 49:48 Right. Right. If you if you're a PR guy, have your have your databank. So that way, when you go on a show, you can just pull some of those out. Yes, it's such a great

Unknown Speaker 49:55 insight. Thank you. Thank you. Let's see. See if I have any then. Not really. Okay, I have this thing from a TV show called billions. It's like a quote, I have this written down my memo. It goes like this, it goes. There are few people who can do the math. There are people who can do the math. And there are also people who can do. I think the people who are there are people who can do the math, and there are people who can explain the math, but those who can do both, they become billionaires. There's a quote like that. And I find that very exciting in terms of having ability to do both to do multiple things. It's not multitasking, it's more of understanding different disciplines and able to implement in pursuing your goal. So yeah, that's like one phrase that like, I really like.

Robert Plank 51:05 And I love that show. And I love that phrase. And it's a great idea, just that, that there's there's different levels of depth, right? And there's, like the, the most shallow level is just like, it's like you couldn't, couldn't you say like, what can you explain this concept to a five year old? What can you explain this concept to someone who's like in your industry, but maybe not delivering all the details? And then can you actually like do the nitty gritty, right? Can you write the code, do the writing, figure out the process map and the business systems and that's, there's a very interesting thing to think about is you have this idea. And there's the kind of the slider you could say back and forth, right. And on one end, there's just here's the basic concept and usually get deeper, there's the actual doing the work doing the math, the calculations, or whatever form that is. And that's very interesting thing about these different levels of awareness. So as we are considering this thought, that there are people that can do the math, and those that can explain the math, and if you can be that kind of person, then you will definitely go far in many places, and especially in the world of global communication, marketing, and PR. And so to take that next step, and to find out more about what Eugene Kohaku has in the pipeline has coming, his thoughts, ideas, achievements, accomplishments, the very next step is to go to global J p.org. Go there, check out the website. And if you're unsure what to do at your default course of action should be to go to that contact form. And tell you Jane, you liked him on the podcast, get this conversation started with him. And Eugene is an entrepreneur entrepreneurs love problems, because problems mean you can find solutions, and Eugene wants to provide the solution for you, in order to get your company to the next level. So global J p.org. is the place to go. And thank you very much, Mr. Eugene Kohaku, for showing up over delivering and just having a fun time being very open and honest and helpful. I really appreciate you

Unknown Speaker 53:06 thank you so much for watching. I had a blast. This was great. I would love to do it. One more time. Thank you so much. Let's

Robert Plank 53:11 do it. I'll hold you to that.

Unknown Speaker 53:13 Thank you.

Robert Plank 53:17 Line podcast.com forward Slash Free. Go there right now to see what you could be missing in your podcast. Maybe you aren't active enough on social media. Are you writing and broadcasting an email for every episode of your podcast? Do you follow up with your podcast guests? Do you do things to make your podcast interview and content creation easier? Go to d f y podcast.com/free to claim your gift right now. Transcribed by https://otter.ai