1288: Sell the Meeting: Build a Killer Sales Process That Converts with B2B Sales Growth Consultant Scott Channell

Sunday, April 20, 2025

Sales is an endless grind when conversations go nowhere and promising leads vanish without a trace. It’s frustrating to put in the effort only to see minimal results, leaving you wondering if the problem is the market, the pitch, or something deeper. Sometimes, the very strategies meant to bring in business end up pushing prospects away—too aggressive, too impersonal, or simply not hitting the right pain points. The real challenge isn’t just finding more leads, but figuring out why the right ones aren’t sticking around.

Scott Channell, a B2B lead generation expert and author of Sell the Meeting, has decades of experience in outbound sales and executive appointment setting. Having booked over 2,000 high-level meetings, he now trains companies on sales strategies and process optimization. Today, he shares key tactics for successful outbound sales, emphasizing the importance of targeting high-probability prospects, avoiding common mistakes, and implementing a systematic follow-up approach. His insights highlight the value of preparation and persistence in closing deals effectively. Stay tuned!