1399: Create the Future: The 5-Step Framework for Confident Business Decision Making with Leadership Success Expert Rick Williams

Wednesday, August 13, 2025

Running a business often means pretending you’re confident when, deep down, you’re not sure if the next move is genius or a mistake. There’s pressure to decide quickly, but the options feel murky, and everyone’s looking to you for answers. It’s not that leaders don’t care—it’s that there’s rarely a clear sign pointing in the right direction. And that constant guessing game can leave even the most capable people second-guessing everything.

Rick Williams blends a background in physics, leadership, and consulting to help leaders make smarter decisions. He’s the author of the Amazon bestseller Create the Future and reaches nearly 50,000 readers through his leadership newsletter. Today, he shares a five-step framework for confident decision-making—starting with spotting opportunities and ending with clear, strategic action. His approach helps leaders cut through complexity and align choices with long-term goals. Stay tuned!

Quotes:

“You create the future by the decisions you make today, by the choices you make today.”

“Give permission to put crazy ideas on the whiteboard. Give permission to say, “You know, actually, that's worth thinking about.””

“What I'm advocating is that you involve people other than just yourself, so that you also benefit from their experiences, their points of view, and the questions they're asking.”