Archive for May, 2017
302: Blogging, Search Engine Optimization (SEO), Content Marketing, and Working from Home with Joseph Hogue
Joseph Hogue from My Work From Home Money is an online entrepreneur, and on the podcast, he explains how he built his business by spending 30 hours per week blogging plus 20 hours per week with freelance writing.
Quotes:
“Websites are real estate development in a digital format.” – Joseph Hogue
“You have to have a passion. You have to start with a passion for the subject, because the money won’t be there immediately, and it’s going to grow slowly over time.” – Joseph Hogue
“An online business is just that—a business. And you have all those other little parts that you have to learn and understand.” – Joseph Hogue
Takeaways:
06:09 Start with action and adapt quickly, rather than over-planning your online business strategy.
11:52 Maintain a structured daily work schedule to avoid procrastination and feel good about your progress.
17:57 Treat your online business like a real business, addressing all aspects including SEO, sales, and communication.
20:25 Use broken link building as an effective, scalable strategy to improve your website’s search engine ranking.
27:57 Choose a niche you’re passionate about, as money won’t come immediately and you’ll be writing about this topic for a long time.
Resources
- My Work from Home Money blog (Blog)
- Peer Finance 101 (Website)
- Crowd 101 (Crowd Funding Blog)
- Screaming Frog (SEO Spider Tool)
- Ahrefs (Backlink Research)
- BuzzStream (Track Conversations With Influencers)
Joseph’s Schedule
- 7:30-10:30AM: Just write
- 10:30-11:00AM: Check traffic & emails
- 11:00-11:30AM: Blog commenting & sharing
- Afternoon: Writing & products
- 1-2 hours: Reading, research, monetization, affiliates, ideas
Podcast: Play in new window | Download (Duration: 31:52 — 29.2MB) | Embed
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301: Market Yourself as An Authority Figure, Clean Up Your Social Presence, and Build a Service People Use with Anthony Couch
Anthony Couch from GetSuitable has created a tool called Cachet that cleans up social media. Listen in as he explains what people need to do to keep themselves “hireable” and likable on social media, as well as the struggles and breakthroughs he’s had gaining popularity from social media, as well as his trials and tribulations getting his apps to catch on.
Quotes:
“I’m not passionate about helping people hide who they are. I’m passionate about helping people avoid losing opportunities for things they did years ago.” – Anthony Couch
“Whatever you do for a living, you have to have your social presence reflect you as a professional.” – Anthony Couch
“We need to build a product that our customers or ideal users want, instead of building something that we have to sell them on.” – Anthony Couch
Takeaways:
02:26 Cleaning up inappropriate social media content is crucial for future employment opportunities.
10:25 Social media profiles should reflect your professional identity and career goals.
13:40 Reading and sharing industry-specific content demonstrates professional growth and commitment.
21:35 Using strategic hashtags can help build a professional online brand and attract relevant followers.
25:03 Employers view blank or hidden social media profiles as suspicious and potentially problematic.
Podcast: Play in new window | Download (Duration: 31:16 — 28.6MB) | Embed
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300: Systems, Coaching, Peer Support, Massive Action, and Focus with Jason Treu
Motivational speaker Jason Treu wants you to enjoy better relationships in your entrepreneurial journey, career changes, and business transitions. He says that there are three pillars to success:
- have the right systems, processes, strategies, and best practices
- find coaching and mentors to shrink the path to where you want to go
- get peer support, others who know your pain, and develop relationship building skills
Jason provides a great deal of actionable advice in our discussion today to make those three items the best they can be. For example:
- To improve your networking opportunities at events, research some of the speakers and perhaps high-profile attendees. Aim for 25 or so people. Pitch meetings beforehand, offer value, and interview them for podcast episodes
- To locate a great mastermind, join one that costs money, dig into who’s leading that group, and try it out for a meeting or two
- To find an amazing mentor who’s on their way up but is still approachable, read blogs and find successful people who look like rockstars but aren’t quite to the “Pat Flynn” level yet
Quotes:
“Everything we accomplish in life is with or through other people. So unless you’re out there actively building relationships in the right way over time and managing those, you’re leaving a significant amount on the table.” – Jason Treu
“If books could solve our problems, then no one would need coaching. It just doesn’t work like that.” – Jason Treu
“Do what 99% of people aren’t willing to do, and you will be significantly more successful, especially over the long term.” – Jason Treu
Takeaways:
02:05 Most personal limitations stem from childhood experiences and beliefs learned before age 10.
08:41 Success relies on three key pillars: systems/strategies, coaching/mentorship, and peer support.
16:50 One powerful connection can open doors to multiple unexpected opportunities.
22:48 Finding emerging experts who are skilled but not yet top-tier can provide high-value, cost-effective coaching.
26:32 Entrepreneurs must understand their core purpose and have clear metrics beyond just money and listeners.
Resources
- Social Wealth (Book)
- Jason Treu (Official Site)
- Jason Treu’s (Blog)
Podcast: Play in new window | Download (Duration: 29:14 — 26.8MB) | Embed
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