302: Blogging, Search Engine Optimization (SEO), Content Marketing, and Working from Home with Joseph Hogue

Joseph Hogue from My Work From Home Money is an online entrepreneur, and on the podcast, he explains how he built his business by spending 30 hours per week blogging plus 20 hours per week with freelance writing.
Quotes:
“Websites are real estate development in a digital format.” – Joseph Hogue
“You have to have a passion. You have to start with a passion for the subject, because the money won't be there immediately, and it's going to grow slowly over time.” – Joseph Hogue
“An online business is just that—a business. And you have all those other little parts that you have to learn and understand.” – Joseph Hogue
Takeaways:
06:09 Start with action and adapt quickly, rather than over-planning your online business strategy.
11:52 Maintain a structured daily work schedule to avoid procrastination and feel good about your progress.
17:57 Treat your online business like a real business, addressing all aspects including SEO, sales, and communication.
20:25 Use broken link building as an effective, scalable strategy to improve your website's search engine ranking.
27:57 Choose a niche you're passionate about, as money won't come immediately and you'll be writing about this topic for a long time.
Resources
- My Work from Home Money blog (Blog)
- Peer Finance 101 (Website)
- Crowd 101 (Crowd Funding Blog)
- Screaming Frog (SEO Spider Tool)
- Ahrefs (Backlink Research)
- BuzzStream (Track Conversations With Influencers)
Joseph's Schedule
- 7:30-10:30AM: Just write
- 10:30-11:00AM: Check traffic & emails
- 11:00-11:30AM: Blog commenting & sharing
- Afternoon: Writing & products
- 1-2 hours: Reading, research, monetization, affiliates, ideas
Podcast: Play in new window | Download (Duration: 31:52 — 29.2MB) | Embed
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Filed in: Archive 2: 2017 • Blogging • Interview • Podcast