Archive for June, 2017

325: The Perfect Day Formula: Structure Equals Freedom! Have a Clear Vision and Laser-Focused Goals By Implementing The Five Pillars of Success with The World’s Most Disciplined Man Craig Ballantyne

June 5, 2017

Craig Ballantyne is the author of The Perfect Day Formula which shows you how to get the most out of every day and be as productive as possible, as opposed to putting out fires or just going through the motions. Craig has a number of proven strategies and easy hacks to win the day.

For example: know what you can control, limit your decision making (i.e. Mark Zuckerberg wears the same hoodie and grey shirt every day), have a vision (clear picture) of where you want to be in the next 3-5 years, have laser-focused process goals instead of huge unattainable ones. Know yourself and use “self rules” (but not laws) to stay on track, i.e. if you’re looking to lose weight, keep junk food out of the house. These are just a few of the tried and true methods Craig recommends.

Craig’s Five Pillars of Success

  1. Have the same bedtime and wake time every day
  2. Have 15 minutes of uninterrupted productive time (Stephen King writes 2,000 words a day)
  3. Perform an activity daily for your health (i.e. meditation)
  4. Focus on your #1 wealth building activity every day (such as recording a podcast or writing a book)
  5. Have a not-to-do rule to limit backsliding

Quotes:                                                                                                                                   

“Creating rules for your life is like having a really effective operating system in your iPhone or MacBook. That operating system within our electronics allows them to do amazing things.” – Craig Ballantyne

“It’s not about the hour you get up; it’s about what you do with the hours you are up.” – Craig Ballantyne

“You can’t change the past. You can only control what you can—your thoughts, words, and deeds.” – Craig Ballantyne

Takeaways:

02:59 Having a clear three-to-five-year vision allows you to make targeted, purposeful daily choices.

11:52 Creating personal rules helps reduce decision fatigue and builds a strong life operating system.

15:14 Accountability and public commitment increase the likelihood of sticking to personal rules.

20:02 Quick recovery from setbacks matters more than perfect performance.

25:44 Focus on process goals you can control, rather than outcome goals that might be unpredictable.

Resources

Podcast: Play in new window | Download (Duration: 30:35 — 28.0MB) | Embed

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324: Evergreen Organic Rankings and Traffic: Build Backlinks Using HARO and Guest Blog Posts with Adam White

June 2, 2017

Adam White from SEOjet is an SEO professional who has optimized over 350 websites. He says that to get noticed, stay relevant, and bring massive traffic to your website, you should be using Help a Reporter Out and guest posting. Search engines (like Google) trust big brands (like Apple and Amazon) and to get them to trust your brand, you must create power pages (2000+ words) and stay on top of your backlinking and outreach.

Quotes:                                                                                                                                   

“Your number one goal when doing SEO should be to build brand trust with Google. Once Google trusts you as a brand, it’s very simple to get anything else to rank.” – Adam White

“When doing link building, the majority of your time should be spent building your brand, and only a small portion should go toward targeting key phrases.” – Adam White

“If it’s easy, it’s probably not something you should pursue, because not all links are created equal.” – Adam White

Takeaways:

05:29 Building brand trust with Google requires using your brand name or URL in 80-95% of backlink anchor texts.

14:01 Respond quickly to HARO requests with unique, credible insights to increase chances of getting published.

19:23 Guest posting on relevant blogs and using Help a Reporter Out (HARO) are powerful strategies for gaining high-quality backlinks.

22:07 Create long-form “power pages” with 2000+ words to attract and support strategic link-building efforts.

23:35 Start with higher domain authority sites for guest posting, then fill in with lower-authority sites to create a natural link profile.

Resources

Podcast: Play in new window | Download (Duration: 31:00 — 28.4MB) | Embed

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323: Website Planning for Small Businesses: Get a Clear Roadmap for What You Want, Manage Expectations and Avoid the SEO Geek-Speak with Veteran Web Professional Ben Seigel

June 1, 2017

Ben Seigel is the Principal of Versa Studio, which is a web design team that specializes in diving deep into your business where you can engage deeply in the process.

In our discussion today, Ben explains what people need to know going in when hiring a web design team, how to manage expectations, as well as his thought process when managing complex web projects. He and his team can provide you anything from a multi-page website to a custom solution such as a podcast site.

Quotes:                                                                                                                                   

“Many design shops have great portfolios, and visuals are very important. But a portfolio doesn’t really show what problems a project solved or how the process went.” – Ben Seigel

“Without a solid plan, without a solid process or steps you’re going to follow, you’re just kind of flying by the seat of your pants.” – Ben Seigel

“If you want to get a good result that aligns with your business needs, rather than just any result, you really need to dig in, find answers to the hard questions, and collaborate.” – Ben Seigel

Takeaways:

01:06 Website planning requires deep collaboration, not just a cookie-cutter approach that slaps features together.

13:06 A thorough needs assessment and competitive analysis can reveal unexpected insights about market positioning and client expectations.

14:10 Understanding your business goals is more important than blindly following trendy marketing tactics like social media campaigns.

20:20 Technical skills alone aren’t enough; translating complex requirements into clear client communication is crucial for successful web projects.

26:52 Clients often underestimate the time and complexity involved in creating a custom website, similar to renovating a kitchen.

Resources

Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed

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