Archive for June, 2017
334: Entertain, Educate, Elevate: Build Customer Relationships, Keep Your Business Simple, and Send Daily Emails with Ben Settle
Ben Settle is the world's leading email copywriter and he wants to show you how to double your sales with email. Ben's goal is to build a relationship with an email subscriber by talking about problems (the product comes later). Vision drives decision. He speaks to his readers as if he's speaking 1-on-1 to entertain, educate, and elevate. Listen in to discover how you too can up your game with email marketing.
Resources
- Ben Settle (Official Site)
- Ben Settle's (Blog)
- The BenSettle.com (Podcast)
- Ben Settle (LinkedIn)
- The Email Player's (Book)
Podcast: Play in new window | Download (Duration: 36:05 — 33.0MB) | Embed
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333: Buy Existing Money-Producing Businesses to Shortcut Your Path to Passive Income with Portfolio Shark Ace Chapman
Ace Chapman from Portfolio Sharks is an expert when it comes to buying existing businesses, and he wants you to build that portfolio of income-producing websites. Listen in as he reveals his criteria for purchasing a business and how he creates monthly income with very little hassle.
Resources
- Portfolio Sharks (Website)
- Email Ashley, Ace's Assistant (Email)
- BizBuySell (Website)
Podcast: Play in new window | Download (Duration: 34:09 — 31.3MB) | Embed
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332: Self Publishing, Book Marketing, Ghostwriting and LinkedIn Marketing with The Writing King Richard Lowe
Podcast: Play in new window | Download (Duration: 35:41 — 32.7MB) | Embed
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Richard Lowe, Jr. is the writing king. He's created a number of guest blog posts, books of his own, ghostwritten books for others and written countless LinkedIn profiles for clients. If you're curious about the secrets of super-productive and ultra-popular writers, then you'll want to hear about Richard's writing methods as well as his techniques for marketing books once they're published.
Resources
- Richard Lowe: The Writing King (Official Site)
- Richard's Amazon Author Page (CoolAuthor.com)
- Richard Lowe, Jr. (LinkedIn)
- Make a Living as a Professional Self-Published Author (Book)
Podcast: Play in new window | Download (Duration: 35:41 — 32.7MB) | Embed
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331: High Status: Unlock Your Ultimate Destiny, Charisma, Rapport, Success and More with Jason Capital
Podcast: Play in new window | Download (Duration: 48:01 — 44.0MB) | Embed
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Jason Capital is the author of Higher Status. Being "High Status" means that you live life on your own terms and attract what you want, in your business and personal life. Jason has a number of quick and easy exercises you can use to improve your mindset, carefreeness, and body language so that you can improve your own status and the status of those around you.
Resources
- High Status book (Book)
- Jason Capital (Official Site)
- Jason Capital (YouTube)
Podcast: Play in new window | Download (Duration: 48:01 — 44.0MB) | Embed
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330: Smooth Business Growth: Build Your E-List Using Blogs, Videos and Podcasts with Content Marketing Expert Lyndsay Phillips
Podcast: Play in new window | Download (Duration: 32:46 — 30.0MB) | Embed
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Lyndsay Phillips knows all about content marketing and wants you to use whatever tool fits your personality, whether that's blogging, videos, or podcasting. Ideally, you should blog weekly, use social media three times per day, publish one weekly video, and podcast every two weeks or so. She shares many content strategies and hacks to get the most of your day and your business. For example, an easy method for most people is to simply carve out that time in the calendar for content creation.
Resources
- Lyndsay Phillips (Official Site)
- Smooth Business Growth (Website)
- Google Analytics (Google Analytics)
- TubeBuddy (Website)
Podcast: Play in new window | Download (Duration: 32:46 — 30.0MB) | Embed
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329: E-Commerce Traffic and Conversion Using Heatmaps and User Testing with Jon MacDonald
Jon MacDonald is President and Founder of The Good, a conversion agency that believes in removing bad online experiences so that only "the good" remains.
Jon and his agency prefers to work with e-commerce websites with at least 15,000 visitors per month. Their job is to remove barriers that web browsers experience. They come to a website with a specific paid or need, and they need to find the solution they're looking for in order to convert.
He installs simple tools (on any platform) to track cursor movements, clicks and scrolls to see where users navigate and uncover sales leaks. He combines that information with real live user testing to back it up, and then runs multivariate tests to improve conversions.
Podcast: Play in new window | Download (Duration: 32:29 — 29.7MB) | Embed
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Resources
- The Good (Score Your Site)
- Diane James (Faux Floral Client)
- CrazyEgg (Website)
- HotJar (Heat Mapping)
- Google Analytics (Google Analytics)
- Peek User Testing (Website)
Podcast: Play in new window | Download (Duration: 32:29 — 29.7MB) | Embed
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328: Power in Connections: Get Out More, Make Massive Progress and Use Publicity to Skyrocket Your Business with Maxx Anderson
Maxx Anderson from MaxximumPR.com is a lifelong entrepreneur. She began at age 11 selling grit newspapers, which later led to a snow shoveling business, owning a gym at age 23, and then real estate and publicity.
She has several interesting stories and lessons about how she's differentiated herself in real estate, how she used guerilla marketing to get free radio advertising, and tons more. She also explains the power of modeling and connecting with like-minded people, so you'll want to listen in right now.
Podcast: Play in new window | Download (Duration: 34:23 — 31.5MB) | Embed
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327: Vending Machine Franchising: Find Entrepreneurial Success from Small Goals and Consistent Action with Matt Miller
Matt Miller is the creator of School Spirit Vending, a franchise opportunity that installs sticker vending machines in schools. Listen in as he details his journey from day job to freedom where he built a vending machine franchise business. Matt describes how he built his business as well as his thought process for staying productive with 90 day goals, a spreadsheet to track milestones, and 1-2 hours per day to check off steps.
Podcast: Play in new window | Download (Duration: 33:12 — 30.4MB) | Embed
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326: Thinkific: Create an Online Course to Build Your List and Generate Income with Sid Bharath
Podcast: Play in new window | Download (Duration: 27:16 — 25.0MB) | Embed
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Sid Bharath is the creator of Thinkific, a platform that allows you to host your own online courses. It's used by over 6,000 companies including people like Grant Cardone and John Lee Dumas. It hosts courses of all kinds, everything from hoola hopping to flying drones.
Thinkific is a great solution because you don't have to setup your own hosting and shopping cart. You can use this platform and be up and running in minutes. You can start on the free plan of Thinkific and work your way up. You can start with your own free courses to build your list, then work your way up to paid courses. Thinkific hosts your videos, and you can add drip content, quizzes and surveys, as well as grading and discussion.
Sid also talks about ways you can drive traffic to your course once you've created it on Thinkific, such as paid ads (Google and Facebook), organic traffic (guest posting, Quota, Facebook & LinkedIn groups), and live broadcasting (YouTube Live, Facebook Live, and Instagram Live).
Get An Account with Thinkific Now
Podcast: Play in new window | Download (Duration: 27:16 — 25.0MB) | Embed
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