Archive for March, 2018
513: Social Media Strategy: Focus on Customers, Build Relationships, Research and Engage with Charlotte Chipperfield
Charlotte Chipperfield is the Founder and CEO of Chipperfield Media. A social media marketing agency that offers end-to-end management and consulting for CPG, retail, food, and beverage companies.
In her work with Chipperfield Media, Charlotte marries her food and wine background with social strategy to help brands create powerful, brand-building, customer experiences online.
Charlotte is a regular contributor to online marketing publications and has built a reputation as an expert, thought leader and speaker in the digital marketing space. She's here to explain her social media strategy when it comes to a new client, and it's not "just" about posting content! Tune in to discover more.
Resources
- Email: hello@ChipperFieldMedia.com
- Chipperfield Media: Empowered Social Media (Official Site)
- Charlotte Chipperfield (LinkedIn)
- The Social Lounge: Charlotte Chipperfield (YouTube)
Podcast: Play in new window | Download (Duration: 23:54 — 21.9MB) | Embed
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512: Play a Bigger Game on LinkedIn: Private Messages, Multimedia, Pulse, and Social Engagement with Jennifer Darling
Jennifer Darling has been in sales and sales management her entire professional career. After receiving a graduate degree in business management she went on to increase sales, profits and productivity at media giants FOX NBC CBS and Comcast. She is a board member of the National Speakers Association, distinguished Toastmaster and a Jeffery Gitomer Certified Advisor. (Gitomer is the author of The Sales Bible and many other NYT Best Sellers).
Jennifer's area of expertise is LinkedIn, and she's here to help us get more engagement (views, likes, comments and shares) as well as help us get the most use out of LinkedIn. For example, endorsements, connections, private messages, video posts, a rock-star personal profile, publishing content to get picked up by LinkedIn Pulse, and more.
Resources
- Help! My Manager Is Holding Me Back! (LinkedIn Post)
- Darling Coaching: Build a Rockstar LinkedIn Profile (Claim Free e-Book)
- Jennifer Darling (LinkedIn)
Podcast: Play in new window | Download (Duration: 30:41 — 28.1MB) | Embed
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511: Good Enough vs. Perfectionism: Productivity, Delegation, Milestones, Book Publishing, Content Marketing and More with Joanna Penn
Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F. Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site is regularly voted one of the top 10 sites for writers and self-publishers.
Joanna is here to get that "finishing" energy, be more authentic, and finish what we start. Joanna is a self-published author who's always cranking out content, and she's discovered quite a bit when it comes to research, self-motivation, running a team, and so much more.
Resources
- The Creative Penn: Write, Publish, and Market Your Book (Official Site)
- The Creative Penn (Podcast)
- Joanna Penn (Twitter)
Podcast: Play in new window | Download (Duration: 28:44 — 26.3MB) | Embed
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510: Copyright Basics and Mistakes: Think Ahead, Protect Your Intellectual Property, and Be Proactive with Barbara Ingrassia
Barbara Ingrassia from Manage Copyright is a Certified Copyright Manager, Speaker and Trainer. She has a passion for raising awareness of the role of copyright in our daily lives. We are all Consumers and Creators of copyright-protected works, and understanding some copyright basics can help us achieve our goals and avoid unpleasant surprises.
Resources
- 10 Biggest Copyright Mistakes e-book (Free E-Book)
- Manage Copyright (Official Site)
- Barbara Ingrassia (LinkedIn)
- Barbara Ingrassia (Facebook)
Visit Manage Copyright to Discover the 10 Biggest Copyright Mistakes
Podcast: Play in new window | Download (Duration: 30:08 — 27.6MB) | Embed
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509: Remove Malware from Your WordPress Website: Backups, Firewalls, Cloning, Updating and Maintenance with Michael Jones
Michael Jones knows how to clean up broken or hacked WordPress, Joomla, and Drupal websites. He worked for the first company to use an affiliate marketing program, the first company that was hacked, was at Yahoo! the day of their "Denial of Service" attack. He found a niche for website repair and security.
It comes down to 2 things: COMMUNICATION, good or bad, if you can articulate and be honest, you can win over both happy and unhappy customers. And number 2, don't over promise and under deliver. Tell it like it really is.
Resources
- Sites Assure (Hack Repair)
- 911 Website Repair (Fixes Broken Sites And Failed Upgrades)
Podcast: Play in new window | Download (Duration: 24:47 — 22.7MB) | Embed
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