207: Publish a Book and Discover Your Ideal Audience with Jan Bear

Jan Bear is a professional book publishing consultant who specializes in helping independent solopreneurs write and publish books. She has expertise in book design, interior layout, and guiding authors through the writing process. Currently, she is working on a book titled "You, Author" which aims to help people who don't see themselves as traditional writers create compelling books. Jan runs Author Impact Publishing, a website dedicated to helping professionals use books to attract clients and build their business reputation.

Jan Bear from Author Impact Publishing has three simple questions for you:

1. Who's your audience
2. What do you want to accomplish with your book?
3. What does this book have to do with your career over a lifetime?

By having a clear plan for your book, and knowing your goals, you can avoid many of the usual author mistakes such as trying to "writing for everybody" AND you can publish something with consistency that matches the mood of your reader.

Quotes:                                                                                                                                   

“If you're trying to write for everyone, remember that there is no such thing as "everyone"—it's simply an abstract idea. However, by narrowing down your audience to a specific group, you can refine your approach and shape the direction your book takes.” – Jan Bear

“You don't need to sell a single copy of your book if you're using it to attract clients and enhance your reputation. In other words, if you're earning profits through related opportunities, you can give away every copy of your book.” – Jan Bear

“You always need another pair of eyes to make sure your book is good.” – Jan Bear

Takeaways:

05:19 Identify your specific audience before writing a book to create a focused, impactful message.

13:19 A book can serve multiple purposes beyond sales, such as attracting clients and building professional reputation.

16:05 Book design matters - font choices and interior layout can subtly influence reader perception and engagement.

24:38 Get outside help to overcome writing roadblocks, whether through editors, proofreaders, or support groups.

23:25 Don't let perfectionism or rushed writing prevent you from completing your book.

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Filed in: Archive 1: 2012-2016 • Interview • Podcast