Melissa Forziat is the founder and principal of Melissa Forziat Events. She’s run live events of all shapes and sizes, from Rugby World Cups to fundraisers for non-profits. She works with clients to develop possible opportunities for growth, for example, partnership marketing (a photographer could send business to a videographer and vice versa.)
She also discusses how to make those calculated risks (look at the upside, pain of not doing it, and reward for doing it), developing confidence, and knowing your value.
Quotes:
“You can learn the skills you need to. Sometimes, you just need to be motivated by what you’re doing.” – Melissa Forziat
“When you get creative, you can probably find another business or influencer to collaborate with, so you can mutually help each other gain more exposure, more clients, and more income.” – Melissa Forziat
“You have to know your value, because if you’re getting less than your value for the thing you’re providing, you’re going to feel it.” – Melissa Forziat
Takeaways:
02:53 Skills from one career can transfer successfully to another with creativity and motivation.
12:56 Live events are just one of many marketing options for small businesses.
21:47 Partnership marketing offers powerful ways to expand business reach by collaborating with complementary businesses.
27:21 Taking calculated risks and believing in your business value is crucial for entrepreneurial success.
29:39 Undercharging early in your business can lead to long-term resentment and burnout.
Resources
- Melissa Forziat Events (Website)
- Melissa (Facebook)
- Small Business Marketing on a Budget (Free E-Book)
Podcast: Play in new window | Download (Duration: 32:39 — 29.9MB) | Embed
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