394: Postcard Marketing, Direct Mail, and Building Customer Relationships

Many people are looking to give away copies of a free book or even purchase a list, when they haven't properly contacted their customers. Or, they look into fancy (expensive) direct mail solutions that don't get results when they haven't yet taken the time to send some quick postcards or make some quick phone calls to buyers.

Discover today how you can use our WP Kunaki plugin to collect addresses of the buyers of your membership site (as well as free members!) and how I send hand-written thank you cards to customers for 75 cents each and 90 seconds each. You'll also hear about Double Agent Cards which we used to send brownies to our customers as well as personalized items.

Quotes:

“You should know your customers' names. You should at least have some recognition if someone has bought from you again and again.” – Robert Plank

“The name of the game here is to wake people back up and remind them that I exist.” – Robert Plank

“Don't let yourself get held back by thinking, ‘I need this whole system. I need to see who's bought five or ten products from me.’ Just get started.” – Robert Plank

Takeaways:

02:20 Personal touch in marketing beats complex strategies - handwritten postcards can reconnect with customers more effectively than elaborate campaigns.

08:10 Start small with marketing efforts - sending 4-5 postcards daily is better than planning massive, never-executed campaigns.

10:47 Multiple contact points build strong customer relationships - postcards, emails, phone calls, and social media interactions create lasting connections.

11:09 Simple communication trumps overthinking - don't get stuck on tracking links, paper thickness, or complicated systems.

17:49 Know your existing customers before chasing new leads - focus on re-engaging past buyers instead of purchasing expensive, untested contact lists.