398: Five Entrepreneurial Skills You Should Develop or Sharpen as a Work at Home Internet Marketer

Listen in today as we talk about the five entrepreneurial skills you need for a successful business:

  1. Selling (email marketing, sales letters, webinar pitches, podcast soft sells, swipe file, hot material)
  2. Content creation (writing, speaking, video, structure, step-by-step, reading a lot to distill down information)
  3. Basic website creation (WordPress, funnels, membership sites)
  4. Productivity (workflow, mindset, focus, motivation, chunking, systems thinking, delegating, troubleshooting equipment/traffic/software)
  5. Planning & Architecture (scaling, editing the raw materials, software design, course layout, dashboard)

Quotes:                                                                                                                                   

“Market more than you create. No one's telling you to cut corners, take shortcuts, or make crap—but market more than you create.” – Robert Plank

“Always have a constant flow of information—books, podcasts, courses—but also distill that information down into just a handful of actionable items you can begin using right now. There's nothing worse than going to a conference or taking a course, writing 50 pages of notes, and then never looking at them again.” – Robert Plank

“The bad news is it's super competitive now. The good news is it's easy enough for anyone to do, so there's no excuse.” – Robert Plank

Takeaways:

02:29 Marketing your content matters more than creating it - aim to spend 80% of your time promoting and 20% creating.

12:07 Build a "swipe file" of interesting marketing phrases and ideas to spark creativity and improve your selling skills.

18:12 Develop a systematic approach to repetitive business tasks using clear checklists to increase productivity and consistency.

28:12 Learn basic troubleshooting skills to quickly solve problems and keep your business moving forward.

29:34 Always have a clear vision of what you want to build, even if you don't know exactly how to get there.

Resources

Podcast: Play in new window | Download (Duration: 31:56 — 29.2MB) | Embed

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Filed in: Archive 2: 2017 • Business • Podcast • Productivity

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