417: Influencer Marketing: Promote Your Brand on SnapChat, YouTube, and Amazon with Yogin Patel

Yogin Patel is the founder of an influencer marketing agency called YPSocial and works with large mobile games, some with over 100M MAUs. YPSocial has created campaigns with some of the largest female YouTube influencers in the Beauty/DIY, including Alisha Marie and Niki and Gabi. One particular campaign his agency ran did over 80,000 downloads for a mobile game in less than 6 days, having the game jump up 100 spots to #56 in the Top Charts across all apps on iOs.

Listen in as Yogin discusses influencer marketing (in a way, it's product placement using social media apps) -- connecting brands and businesses with "influencers" (celebrities, blogger moms, veterans, etc.) using SnapChat, geofilters, YouTube ads, and more. He also discusses the new Amazon Influencer program and how his 21 year old millennial built his business before the influencer trend was well known.

Quotes:                                                                                                                                   

“Everyone's hearing about influencers—they're just not sure how to go about it. A lot of brands simply don't know, in the whole world of influencers, where to start.” – Yogin Patel

“Once influencers reach a point where every video or post is basically an integration or product placement, they're going to lose a bunch of followers.” – Yogin Patel

“Any category—your business could probably use influencer marketing. You just have to find the right influencer with your target audience.” – Yogin Patel

Takeaways:

01:24 Influencer marketing is a powerful alternative to traditional advertising, offering brands direct access to targeted audiences through social media personalities.

05:48 Successful influencer marketing requires strategic creativity to maintain follower trust and engagement.

10:58 Brands across multiple industries can benefit from influencer marketing, not just limited to millennial-focused products.

22:39 Finding the right influencer match means understanding their audience demographics and ensuring product alignment with their followers.

28:16 The influencer marketing industry is rapidly growing, expected to expand from $1 billion to $10 billion in the next five years.

Resources

Podcast: Play in new window | Download (Duration: 33:36 — 30.8MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast

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