454: Whoa, Wow, Hmmm, Yes: Get Out of Your Own Way and Just Listen to Become a Mesmerizing, Purposeful, Agendaless Influencer with Dr. Mark Goulston

Dr. Mark Goulston stops by to help us all get out of our own way. We need to live to be of service and have conversations with neither a memory NOR an agenda. Mark is one of the world's foremost experts on empathic listening and how you can use that to increase your influence, marketing and get through to anyone.

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He's the author of seven books with his book, "Just Listen," becoming the top book on listening in the world. He provides workshops, one on one coaching and consulting and keynotes around the world. Dr. Mark joins us to tell us the secret formula that Elon Musk and Steve Jobs followed to create fanatical customers, clients and investors. It comes down to the four step unconscious formula:

Whoa: "I can't believe what I'm seeing"
Wow: "That's amazing"
Hmmm: "This is too good not to use"
Yes: "I can see where we can use it"

If you'd like to be a mesmerizing influencer, be remembered (by being different), get into the mind of your prospects, and stay ultra-relevant, then you'll want to tune-in to today's show.