482: Discover Your AHA Moment and Market Your Book to Generate Consistent Leads with Mitchell Levy

Mitchell Levy is The AHA Guy at AHAthat who is a people publisher that empowers thought leaders to share their genius He is an accomplished Entrepreneur who has created 20 businesses in Silicon Valley including 4 publishing companies that have published over 800 books.

Mitchell is an international bestselling author with fifty eight business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company. He talks to us about how to create a book quickly and how to make money with joint clients.

Quotes:                                                                                                                                   

“You do business with those you know, like, or trust. So if you know, like, or trust somebody, and they can solve a problem for you, let them solve your problem.” – Mitchell Levy

“Just because something's easy doesn't mean it's not sophisticated, complicated, and valuable. What easy means is that it's one less thing for you to worry about.” – Mitchell Levy

“A book is only 10% of the success; the other 90% is what you do with it once you've got an asset that's done.” – Mitchell Levy

Takeaways:

11:15 Partnering with experts who complement your skills can help you provide more comprehensive solutions to clients.

16:12 Creating a book is just the first step; the real work begins in marketing and using the book to generate business.

20:42 Focus on solving your client's specific pain points when writing a book, not on complex theories.

24:24 Technology and platforms now make it easier to create professional content quickly, reducing the time and effort needed.

29:31 Social media presence is crucial, but it doesn't have to be complicated - just be where your potential clients are.

Resources

Podcast: Play in new window | Download (Duration: 39:15 — 35.9MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast • Writing

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