495: Market Yourself in Voiceover By Thinking Outside the Box with Susan Berkley

Susan Berkley is a top voice-over artist and telephone voice for AT&T, Citibank and many others. An internationally known communications expert, she’s the author of Speak To Influence: How To Unlock The Hidden Power Of Your Voice and her latest book, The Persuasion Code. She is president and founder of The Great Voice Company in Englewood Cliffs, New Jersey.

She provides leadership training in persuasive speaking techniques for business and sales professionals worldwide, and works with top marketers to help them optimize the voices on their VSLs, achieving conversion lifts of as high as 20%. A frequent media guest, she has been featured on ABC News, CNBC, MSNBC, and in The NY Times, The LA Times and Business Week. Susan spent 15 years in broadcasting as a radio personality, including a stint as traffic reporter on The Howard Stern Show.

Quotes:                                                                                                                                   

“The customer could care less about the sound of your voice. They only care about their product. If we're listening and paying attention to your voice, something is wrong.” – Susan Berkley

“All marketing is the same. The WHO is more important than the WHAT—the WHO being your customers, clients, and prospects.” – Susan Berkley

“There's no magic. There's no get-rich-quick. There's no being discovered. People don't realize how much work is involved in building any business. You have to be focused. You have to have a plan.” – Susan Berkley

Takeaways:

07:38 Treat voiceover work like a real business, not just a hobby, to achieve meaningful results.

10:54 Building long-term client relationships can turn small jobs into massive lifetime earnings.

13:19 Success in voiceover requires consistent work, strategic planning, and understanding your unique strengths.

14:06 Your voice should disappear into the message, making the product the star of the communication.

21:50 The power of voice in marketing is often overlooked but can significantly impact conversion rates.

Resources

Podcast: Play in new window | Download (Duration: 26:09 — 59.8MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast

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