503: Amazon Author Secrets: Get Published, Work Backwards, Stay Motivated, and Sell At Least 26,000 Copies with Writing Coach Frank McKinley

Frank McKinley is a published author, writing coach, and entrepreneur. He's has sold over 26,000 books and is the Founder of the Tribe Builder's Network. He is passionate about helping writers get published and get their books into the hands of those they're called to help.

Don't wait until things are "at one hundred percent!" Start with a template, discover your process, and let it evolve over time. Get it done through any means possible. Don't let things like a "website" hold you back.

Quotes:                                                                                                                                   

“If you're going to change anything, just change one thing at a time. Don't change everything at once, because then you'll have no idea which element actually made the difference.” – Frank McKinley

“You don't have to put everything you know into one book. It's okay to have one book about one idea.” – Frank McKinley

“The message is really important, so focus on that. Have a big goal that you're pursuing, and let that motivate you and get you going.” – Frank McKinley

Takeaways:

01:24 You don't need a massive online presence to successfully publish and sell books.

05:31 Focus on creating a compelling book cover and description that grabs potential readers' attention.

12:07 Test and adjust your book's keywords and marketing strategies incrementally to improve sales.

17:02 Work backwards by defining your book's goal before starting the writing process.

23:21 Use a consistent writing template to streamline your book creation process and maintain creativity.

Resources

Podcast: Play in new window | Download (Duration: 26:59 — 24.7MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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