527: Innovate, Strategize, Believe, and Implement: Provide a New Solution to Tired Customers with Fitness Business Coach Ryan Ketchum

Ryan Ketchum is passionate about helping people change their bodies and change their lives. He has coached hundreds of fitness professionals and trained with thousands of clients. In addition to serving as the Executive Director of Fitness Revolution, he is also a recognized thought-leader and speaker in the fitness business. Ryan experimented his fitness & nutrition regime on himself after graduating college and became a finalist in the Precision Nutrition challenge by dropping from 330 to 220 lbs in 18 months.

Quotes:                                                                                                                                   

“For most trainers and fitness business owners, they end up being martyrs of the industry. They get into it because they love it, have a passion for it, and want to help people.” – Ryan Ketchum

“You've got to be able to understand who your customer is. You have to understand what they want, and you must clearly communicate why you're different.” - Ryan Ketchum

“At the end of the day, it's all about solving a pain or problem for someone. If we can clearly communicate how we do that, we can stand out easily.” - Ryan Ketchum

Takeaways:

07:05 Give yourself space to think clearly and create a strategic business plan, stepping away from the daily grind.

11:42 Recognize that successful businesses adapt quickly and focus on delivering what customers truly want, not just selling a generic service.

16:13 Understand your ideal customer deeply and communicate why your business solves their specific problems uniquely.

19:23 Overcome business growth obstacles by addressing three key challenges: understanding unknown problems, learning implementation skills, and fixing negative mindset beliefs.

22:12 Build a business that allows you to produce results through other people, not just yourself, to scale and grow effectively.

Resources

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Filed in: Archive 3: 2018-2020 • Business • Interview • Podcast

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