542: Attract, Convert, Nurture: Free Plus Shipping Offers, Value Ladders and Online Sales Funnels with Kev Charlie

Kev Charlie is the founder of the Addicted to Marketing Podcast and Create Rockstar Blogs. He helps online entrepreneurs and bloggers create and market their business to make an impact and an income doing the things they love!

Kev left a successful elevator business to travel the world and try everything he could. He was part of the hustle game but overcame the 24/7 hardcore hustle mindset and realized that life is about family; he learned that his time was worth more than money. Kev believes that once you hit 7 figures, you begin to figure out how to automate everything and install autopilots that will help you achieve the dream of exceptional passive income. He wants to share his message that you don’t need to hustle to make 6 figures or even get to 7 figures. Life is about more than just working and Kev wants to mold entrepreneurs that make more and work less so they can leave a family first legacy.

Quotes:                                                                                                                                   

“You have to figure out your ‘why that makes you want to cry.’ I realized I have to figure out why I'm waking up in the morning to do this.” – Kev Charlie

“No one says on their deathbed, ‘I wish I was in the office a little bit more.’ I realized the whole reason I'm starting this business is to have more time with my family.” - Kev Charlie

“You have to give in order to receive. I always like to say you have to have an open hand to receive.” - Kev Charlie

Takeaways:

04:40 Building a successful online business requires understanding your target audience's specific needs and financial capabilities.

12:30 Creating a sales funnel with immediate upsells can significantly increase your average customer value and business profitability.

22:15 Your unique personal brand matters more than copying others or trying to fit into a predetermined market price range.

26:20 Long-term success comes from consistently giving value and building a loyal audience who trusts your mission.

32:10 Wealth isn't about accumulating more money, but about creating systems that give you more time with loved ones.

Resources

Podcast: Play in new window | Download (Duration: 35:36 — 32.7MB) | Embed

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Filed in: Archive 3: 2018-2020 • Funnels • Interview • Podcast

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