719: Micro-Content! Increase Your Brand Reach Using Content Strategies for Social Media, Facebook and LinkedIn Videos, and One Minute Clips with Shay Rowbottom

Shay Rowbottom is the co-founder and former COO of a Facebook agency that worked with companies like Petco, Yahoo, Verlo, and dozens more in creating content and devising content strategies for social media. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 140,000 followers, garnered over 20 million views on her content, and generated seven figures in sales for partnering media companies. Now, she’s ready to share her strategies with you and produce the same kind of results for YOUR brand.

In this episode of Marketer of the Day, Robotto shares actionable strategies for creating viral video content, particularly on LinkedIn, and emphasizes the importance of short, one-minute clips for attracting new audiences. She explains how to edit videos for maximum engagement, optimize headlines, and leverage freelance editors to maintain consistency. She also offers insights into personal growth, overcoming introversion, and the value of authenticity in content creation. Robotto provides practical guidance for entrepreneurs looking to scale their social media presence through her six-week LinkedIn Video Bootcamp, available at shearobotto.com, which covers scripting, editing, outsourcing, and optimizing video strategy for B2B businesses.

Quotes

“The first video is the hardest, but you start to build up confidence over time. Film a video every day for 30 days just to practice, and by the end, you’ll be ready to share it.”

“If you take a break from LinkedIn, it will affect your reach. Consistency is key; the algorithm rewards those who show up regularly.”

“There’s a science behind video editing for social media. You can have a great topic, but if it’s not edited for the feed, it won’t go anywhere.”

“Be yourself. Share the struggles, the hardships, the real human moments. Authenticity attracts attention more than perfection ever will.”

Resources

Podcast: Play in new window | Download (Duration: 32:26 — 29.9MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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