744: Semi-Automated LinkedIn Marketing: Find Prospects and Convert Them Into Buyers with Gessie Schechinger

Gessie Schechinger is the laziest salesman in America as well as Vice President of Sales for the OnCourse Sales Engagement Platform. Gessie is passionate about leveraging technology and automation to surpass revenue targets so he can help protect golf and bar time for the salespeople of the world.

In this episode of Marketer of the Day, Schechinger shares how OnCourse enables semi-automated LinkedIn outreach, multi-channel sales sequences, and streamlined task management for small to medium-sized businesses. He stresses the importance of persistence, personalization, and properly structured automation to maximize engagement without spamming prospects. Schechinger also highlights common pitfalls, such as mixing manual steps with automation and underutilizing platform features, while emphasizing his company’s hands-on onboarding and training approach. Businesses can explore the platform, request a demo, and access full support at tryoncourse.com to improve sales efficiency and results.

Quotes

“I call myself the laziest sales guy because I hate burning calories on dumb stuff…automation lets me focus on what really matters.”

“Persistence is always the winner…you have to get through those first six touches before people engage.”

“Don’t ever create a grand plan with automation that has a manual step in the middle…otherwise tasks will stack up and fail.”

“Software is supposed to help you, not make your day worse…make sure it brings value to your business.”

Resources

Podcast: Play in new window | Download (Duration: 21:58 — 20.3MB) | Embed

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Filed in: Podcast • Archive 3: 2018-2020 • Interview

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