772: Organic Marketing: Attract and Scale Your Business to Increase Targeted Traffic, Lead Flow, and Predictable Income with Lloyd Yip

Lloyd Yip is the founder and CEO of Attract and Scale, a company that helps coaches, consultants, agency owners, and other online entrepreneurs grow their business organically. With his expertise in organic marketing, Lloyd has assisted countless entrepreneurs in leveraging the power of organic strategies to achieve multi-six figure and seven-figure revenues in a highly scalable and predictable way. Today, Lloyd discusses the importance of organic marketing as a foundational income source for businesses in 2021.

In this episode of Marketer of the Day, Lloyd Yip shares his expertise in organic marketing and scaling businesses efficiently. He explains the importance of focusing on one primary channel before expanding, using content strategically to shorten sales cycles, and leveraging proactive outreach like direct messaging to convert leads. Lloyd offers practical solutions for entrepreneurs at all stages—from selecting the right platform to building a team to automate and delegate processes. He highlights resources like the Attract and Scale quiz at attractandscale.com/organic and a detailed half-hour webinar for technical insights. Key takeaways include prioritizing action over perfection, strategically scaling organic systems, and ensuring consistent implementation to achieve predictable growth.

Quotes

“Organic marketing is the foundation of your business; it keeps you safe, gives flexibility, and allows you to reinvest into growth.”

“Doing something is better than doing nothing; you can optimize later, but you need to start before you can scale.”

“Organic marketing at its best combines inbound and proactive outreach—you create value and also intelligently approach your audience.”

“Listening to content doesn’t mean results; actively implement what you learn today or tomorrow, or it disappears into thin air.”

Resources

Podcast: Play in new window | Download (Duration: 36:17 — 33.4MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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