775: The Amazon Jungle: Build Credibility, Create a Winning-Brand, and Thrive in the Amazon Marketplace with Jason Boyce

Jason Boyce is the founder of Avenue7Media, a prominent Amazon Agency and the co-author of the book "The Amazon Jungle" and has extensive experience as an Amazon seller. Boyce started selling on Amazon as early as 2003 and has grown his business to become a top 200 Amazon seller and a top 1000 e-commerce seller. Today, Jason discusses the importance of building credibility and creating a winning brand in the Amazon marketplace, sharing insights on the evolution of the Amazon platform and the need for a startup mindset in e-commerce.

In this episode of Marketer of the Day, Jason Boyce and co-author Rick Cesari discuss strategies for thriving in the Amazon marketplace, including leveraging private label products, optimizing listings, and using video to increase conversions. They highlight the significance of brand ownership, defending brand names on Amazon, and using pricing strategies to gain initial traffic and reviews. Practical tips include monitoring inventory, preventing listing suppression, and combining Amazon sales with direct-to-consumer websites for long-term growth. Their book The Amazon Jungle and the services of their agency, Avenue Seven Media, provide step-by-step guidance for both startups and established brands seeking to scale their Amazon presence, covering everything from product research to advertising and customer service.

Quotes

“Forget about the product or the sale today; real value is in the digital Amazon listing and building your brand equity over time.”

“If you don’t have inventory and your customers have no way of buying it, you will not sell anything.”

“Success on Amazon now is about building a brand, differentiating your product, and giving people a reason to buy it—even at a higher price.”

“Amazon is where 60% of online sales happen in the U.S.; avoid being on it at your own peril.”

Resources

• Avenue 7 Media: Your Partner in Profitable Growth on The World’s Largest Online Marketplaces
• Avenue 7 Media: Amazon Seller’s Guide: The Amazon Jungle
• Follow Jason Boyce on Facebook
• Connect with Jason Boyce on LinkedIn
• Get a copy of The Amazon Jungle: The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce Marketplace by Jason R. Boyce & Rick Cesari on Amazon

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Filed in: Archive 4: 2020-2023 • Interview • Podcast