780: Use Your Benefit Corporation to Make a Difference Environmentally and Socially with Kerry Worden

Kerry Worden is a mortgage broker with 30 years of experience in the industry. He recently founded Green Stream Advisors, a benefit corporation focused on supporting environmental and social causes. Worden was inspired by the book "Let My People Go Surfing" by Patagonia founder Yvon Chouinard, which explored the concept of using business as a force for good. Today, Kerry talks about the purpose and structure of benefit corporations, explaining how they require businesses to operate in socially responsible ways and report on their progress annually.

In this episode of Marketer of the Day, Worden explains how benefit corporations operate, including annual verification of charitable and socially progressive actions. She shares examples of the organizations she supports and emphasizes that companies of any size can participate, from small teams to large corporations like Patagonia. She also provides guidance for those interested in establishing their own benefit corporation, including consulting specialized lawyers and using resources like B Labs. Listeners can contact Worden at carrie@greenstreamadvisors.com or 510-999-0539 to learn more, explore potential collaborations, or discuss socially responsible financial planning.

Quotes

“Business can be either a force for good or not; if your business has a deeper purpose, you can align all of your activities to accomplish that goal.”

“The beauty of a benefit corporation is that you have to walk the walk, not just talk; your actions are verified annually by a third party.”

“You don’t have to wait decades to contribute; even while running your main business, you can take meaningful steps today to make a difference.”

“From tiny teams to large corporations, anyone can create impact—size doesn’t limit your ability to do good.”

Resources

Podcast: Play in new window | Download (Duration: 23:47 — 22.0MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 4: 2020-2023 • Interview • Podcast

Comments are closed.

«
»

↑ Back to Top