993: Awarity: Transform the Advertising Game through Awarity with Aditya Varanasi
Move beyond the misconception that successful marketing equals immediate results. Effective advertising is a journey, planting seeds of influence and guiding customers from awareness to purchase. The key lies in simplicity, meeting customers where they are, being patient in nurturing relationships, and ensuring that the creative message resonates and leads to long-term growth.
Aditya Varanasi is the CEO and Founder of Awarity, a platform that disrupts the advertising industry by making world-class marketing more affordable and sustainable for up-and-coming companies. Listen as Aditya discusses the innovative strategies and transformative potential of Awarity, as well as the ever-evolving landscape of advertising and the power of cost-effective marketing solutions for emerging businesses. Don't miss this knowledgeable episode!
Quotes
“Advertising is all about human influence. But it's not just about pushing someone to do something; it's about presenting the right people with a proposition that brings them value in some shape or form.” - Aditya Varanasi
"If it was as easy as turning on a switch and then growing your business, everyone would be able to use it to grow. There are a whole host of factors that ultimately lead to a purchase." - Aditya Varanasi
“The greatest thing about capitalism is that you can make one plus one equal three, or one plus one equal eleven. The way we try to embody that is by setting up win-wins.” - Aditya Varanasi
Takeaways
01:35 Aditya’s career path—from chemical engineering to PepsiCo to Capital One—equipped him with diverse skills that shaped his entrepreneurial journey.
02:36 Each career stage taught him lessons in problem-solving, marketing strategy, AI, and operations that led to founding Awarity.
06:54 Awarity empowers businesses with affordable, highly-targeted digital advertising campaigns.
10:01 The biggest marketing mistake: expecting instant results instead of focusing on long-term awareness and customer journey.
16:43 Entrepreneurs often face stress and doubt; support systems and persistence are key to overcoming challenges.
23:51 Aditya believes in abundance and win-win capitalism, building lasting relationships that create mutual success.
Resources
Podcast: Play in new window | Download (Duration: 25:30 — 35.2MB) | Embed
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Filed in: Archive 4: 2020-2023 • Interview • Podcast
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